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「SHIBUYA PARCO 2024 S/S NEW LOOK」| A world of playful colors that bloom with diverse personalities. Spring and Summer Collection of Shibuya PARCO

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「SHIBUYA PARCO 2024 S/S NEW LOOK」| A world of playful colors that bloom with diverse personalities. Spring and Summer Collection of Shibuya PARCO
「SHIBUYA PARCO 2024 S/S NEW LOOK」| A world of playful colors that bloom with diverse personalities. Spring and Summer Collection of Shibuya PARCO

The Spring and Summer 2024 collection arrives one after another in the Shibuya PARCO hall. From new works by bright and playful designer brands to cosmetics that guide you to the seasonal face, and classic items that you want to use for a long time, we will introduce the recommendations of each shop at once. Free and elegant fashion that captures the contemporary mood is what enhances feelings for the next new world. I want to wear my own "color" and express my colorful personality in full bloom like spring and summer.

[Campaign details]
【1】 10% payback campaign
During the period, if you register frequently to Shibuya PARCO with the PARCO official smartphone application "POCKET PARCO" and shop with <cashless payment>, you will pay 10% up to 50,000 yen for every 10,000 yen purchase.
Period: January 19 (Fri) to February 4 (Sun), 2024
※The first 500 people.
※In order to prevent unauthorized use, you may be required to present a credit card linked to the application or an ID issued by a public organization when using Pokepal payment.
Click here for more information.

【2】 ONLINE THANKS FAIR
When shopping at ONLINE PARCO, 2,000 yen off for purchases of 20,000 yen or more for the same shop, 5,000 yen off for purchases of 50,000 yen or more!
Period: January 12, 2024 (Fri) to February 26, 2024
※Only 1 coupon can be used. Other coupons cannot be used.
※A cart will be generated for each shipping cost category. There is one cart in one shipping category in the same shop.
※Limited to PARCO members (new registration is also eligible for campaign)
※You need to enter a coupon code when ordering.
Click here for more information.

Text
Momoko Suzuki
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RIDE inc.

Index


▶1F  ▶2F-1  ▶2F-2  ▶3F  ▶ITEM  ▶EVENTS  ▶24SS NEW LOOK VISUAL 

PARCO CRUISE

Takako Inagaki (model) / Ryosuke Nagaoka (musician) / Shara Rajima (model / writer) shoots a new collection of 2024 SS!


▼Ryosuke Nagaoka × LOEWE/JIL SANDER/EYETHINK
LOEWE| The philosophy of making things. And new discoveries that can be seen from a different perspective
JIL SANDER| Clothing that moves the heart and the story that dwells there
EYETHINK| Look for Aiko Nic eyewear that evokes individuality



▼Shara Radima x UNDERCOVER NOISE LAB/alexanderwang
UNDERCOVER NOISE LAB| When you dare to cover your identity, you can see your true self
alexanderwang| A new Alpha Woman that evolves with the times



▼Takako Inagaki x TOGA
TOGA| A partner who completes himself, and encounters with the essence

[ 1F ] SHŌTENGAI-EDIT-TOKYO

GUCCI| Simple beauty that approaches the essence. First collection by Sabato de Salno

As the first collection by new creative director Sabat de Sarno, the 2024 Spring and Summer Women's Collection "GUCCI ANCORA" has attracted attention around the world. The collection, which was presented under the name "ANCORA", which means "one more time" in Italian, features a look that stands out for the beauty of tailoring and attention to detail while being modest and simple. The key color is a deep red color reminiscent of the elevator wall at The Savoy Hotel in London, where the founder Gucci Gucci worked as a porter. The short pants and skirts are also impressive. Archive icons "Jackie" bags and bumboo handle bags are the protagonists of accessories and have a wide variety of variations.

LOEWE| Renovated to bold silhouettes using perspective techniques

Focusing on the silhouette, the proportion was renewed with a playful and perspective-based method like Jonathan Anderson. As you can see in high waist pants and compact tops, we propose a bold silhouette that extends vertically by changing the ratio of simple items. The unique details that make you want to see from a distance and look up close are impressive. Also pay attention to the feminine essence, such as glittering tops, feathers, beads, and dresses with drapes.

THOM BROWNE| Playful tailoring wrapped in an idyllic mood

The Spring 2012 collection has an idyllic mood with the image of moving away from the hustle and bustle of the city and leading to a hideaway full of greenery. A wide variety of check pattern fabrics made specifically for this season, such as plaid crochetweed and ultra-fine check wool. The jackets, pants, and skirts incorporate a design that pushes the internal structure of the clothes to the front, suggesting decommissioning from traditional tailoring. Unique accessories such as ribbons, ties, and sheep-shaped handbag "Hero Shipe Bag" are used as accents, and the essence full of playfulness shines in the classic style.

JIL SANDER| Interpretation of a new elegance that brings out the gentle charm hidden in a neat look

Lucy & Luke Meyer intends to focus on the prototypes of women and men while pursuing clean and sophisticated elegance this season. Among them, overcoats and big jackets that combine each other's elements are items that symbolize the collection. In addition, the metal parts that glow on the collar of the shirt are glittering like jewelry, and it attracts the gentle charm hidden in the neat look. We also offer a wide range of original form knitwear based on excellent craftsmanship, such as sculptural hand-knitted crochet and fringe rimage.

BURBERRY| Focusing on outdoor activities, pursuing sophisticated and light elegance

Daniel Lee's 24-year summer collection focuses on the outdoors and pursues light elegance by incorporating natural elements such as English garden flowers and fruits. The trench coat has been reconstructed into a slim silhouette with a belt wrapped around a low waist. The fabric that shines in rainbow colors by light is inspired by the 1940s ballet trench coat. Similarly, inspired by the archive, motifs are various icons such as knight clips, shields, and "b" buckles. It is printed on scarves, woven into jackets, and scattered throughout like art.

COMME des GARÇONS GIRL| Add a red key color to the classic school look.

In the 24SS collection, the design of the standard school look is further expanded. You can see items with a full-fledged mood like real school uniforms, such as sailor-colored jackets, jerseys, gold buttons, and thick bottom loafers. Innocent charming girly style with plenty of frills and ribbons, accentuate with red items in the key color. Launched on February 2nd (Friday).

JO MALONE LONDON| Exotic and original world view with rich fragrance of red hibiscus

New fragrance "Red hibiscus" appears in Colon Intens, a collection of original fragrances inspired by distant foreign land. The moment I met in a tropical forest and was fascinated by the beautifully blooming bright red hibiscus flowers. Inspired by such an image, the solar floral colon is impressive with the rich and rich notes of hibiscus and the sophisticated nuances of Jasmine Sunbach. Creamy and sensual fragrance of vanilla adds pleasant warmth.

Yves Saint Laurent Beauté| With a new design that gives a fashionable shine, it will lead you to a beautiful finish.

A new design with a large Cassandra logo shines on the "Cutur Cushion Foundation", which is popular every season with a mode design inspired by a coucher. It fits the skin with the color developed for Asians and the texture that blends into the skin thinly, and leads to a beautiful finish with a solid cover power. Because it contains carefully selected skin care ingredients, it brings moisture like a moisturizing pack during makeup, and you can keep the gloss like makeup all day long. Bring an excellent item that will make your skin beautiful like an accessory.

shu uemura| Sensual brown color projecting the spirit of tea ceremony

You can see the "Art of Tea Collection" inspired by the world of tea ceremony, which gives you peace of mind in busy everyday life. This spring's trend color is "modern tea brown", which adds timeless brown, warm redness that oozes out of the inside, and natural dullness. The slightly reddish brown attracts the three-dimensional effect of the eyes, and the warm color snuggles up to the lips. Create a seasonal spring face with soft nuances and loose feeling with color palettes and lips with a sense of taste and texture. I want to enjoy your makeup while calming down like the tea ceremony manners. Available from January 17th (Wednesday). In addition, if you purchase more than 9,900 including tax (including one or more collection products), you will receive an original card holder.

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