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Sharadima x UNDERCOVER NOISE LAB | When you dare to cover your identity, you can see your true self

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Sharadima x UNDERCOVER NOISE LAB | When you dare to cover your identity, you can see your true self
Sharadima x UNDERCOVER NOISE LAB | When you dare to cover your identity, you can see your true self

In 2023, Sharadima was selected as "Forbes JAPAN 30 UNDER 30 (under 30 years old changing the world)". Her message, which conveys a borderless new values that do not rely on common sense and are not bound by nationality or race, resonates and empathizes with many people living today. She also visited the UNDERCOVER 2024 Spring -Summer Women's Collection held in Paris last September, and a shop cruise on the “UNDERCOVER NOISE LAB” on the 2nd floor of Shibuya PARCO. What is the charm of fashion that came to be seen when I dared to wear clothes wrapped in veil?

Photo
Kisshomaru Shimamura
Stylist
Natsumi Ogasawara
Hair&Make
Takeru Urushibara
Text
Hisako Yamazaki
Edit
RIDE Inc.

Clothes flowing like a fading memory.
UNDERCOVER 2024 Spring Summer Collection

A runway with fog. It is a beautiful and ephemeral world that faintly visible and hidden in the dark—UNDERCOVER 2024 Spring – The theme of the Summer Women's Collection is "Deep Mist". The key essence is made of a sheer material that makes the skin look transparent, and all clothes are made of transparent cloth like silk, organdy, and tules. By adding the essence of "mist" to clothes in various directions, such as hanging and wrapping, designer Shield Takahashi challenged the new possibilities of fashion to erase the designs he created once and create new ones.
Sharadima, who actually participated in the collection in Paris last September. "UNDERCOVER is a brand that is very good at blowing humor into the mode. At the spring and summer show, a lot of materials like fluttering chiffon are used. The most impressive thing was the veil that covered her face. The transparent veil like the evolution of Barak Lava was really novel."

Shoes UC1D1F01 (UNDERCOVER x GUIDI) ¥396,000

It embodied a surreal world that can be seen and hidden in darkness
The first collaboration with Neo Laoho

The look worn by Shara is a new spring and summer new work featuring paintings by German contemporary artist Neo Rauch, who designer Shield Takahashi has long respected. The theme of the collection, "Deep Mist," resonated with his view of the world, and his first collaboration was realized.
"In fact, at the show, it was the impression that various types of clothes were appearing. At first, from pop things, as the model walks along the runway, I was fascinated by the feeling that the atmosphere of the venue and clothes match more and more, and finally when the dress illuminated by butterflies came out in the dark, there was a sense of unity that everything was integrated. At the last moment, "Here," all the shows were designed—I was impressed by the story," says Shara.

Brouson UC1D1201-3¥143,000 (reference price), pants UC1D1502-2¥66,000, earrings UC1D1R51-1¥15,400
© 2023 Neo Rauch, VG Bild-Kunst, Uwe Walter, Berlin.

Fashion breaks one's shell,
Things that change the representation quickly

"I don't know fashion until I wear it. I'm a person who didn't know the importance of representation in particular, but I think fashion is a genre that teaches the importance of art. Until I worked on a model, I had decided that "this kind of color and shape would suit me", but when I actually wore various clothes at work, I found that there were many things that changed not only by age but also by the mood of the seasons and times, and the values in myself were greatly shaken. I realized that my image I was drawing was actually too hard. Now I feel that fashion may be the quickest way to break your shell and change your image. It's always reminds me of the importance of representation."

When I look at Shara's eyes and talk, I naturally get drawn into the clear blue gradation eyes. It was apparent by covering with his favorite blue color, which is different from his original pupil color, her identity.
"I don't know why I'm attracted to it, but I love blue. Last summer, when I fasted for three days, I got a feeling that my eyesight improved. At that time, only the blue color came into my eyes. I've read Ramo Nakajima's essay, "Blue awakens," before, and I felt like blue was flying. My favorite movie is Takeshi Kitano's "Sonatine", and my favorite art is James Tarell's work I saw on Naoshima. Wonderfully what I like intuition may be blue. During this time, I was able to see the aurora by chance on a plane from Japan to Paris. If you look outside the window when you wake up asleep, you will find a very beautiful aurora with green and blue light in front of you. From a parallel perspective, the aurora seen from the side was exceptional. When I told my friend about that, I was told, "I rarely see aurora on an airplane," and I had a very valuable experience. Is it instinct?…………For some reason, I was very attracted to the blue color, and I feel that I always have good meetings."

At Fashion Week in Europe
"Being a foreigner" I experienced for the first time

She was born in Japan in the 1990s, spent her childhood in Bangladesh, the roots of her parents, and moved to Kita-ku, Tokyo from the age of 10 due to her parents' work, and grew up in downtown. He taught me a new perspective on myself that I learned for the first time in Western Europe during my stay in the collection.
"I have been based on both the roots of the country and Japan, but in the environment where I have lived, I have never experienced language difficulties. However, when I started to go to an overseas collection where my native language doesn't speak, I first experienced the fun of becoming a foreigner. "Where did you come from?" When asked and answered "from Tokyo", he said, "Oh? Flom Tokyo?' It's like (laughs). If anything, I seem to be blending in as a young man on the European side, "I came from Tokyo." The native language is Japanese, "What do you mean?" "Everyone was surprised, and no matter how many times I explained it (laughs). On the contrary, I was surprised to be surprised by everyone.……。 I don't know the fact that the city of Tokyo is full of diversity now. Actually, I realized that people living in Western Europe don't know that there are many people in Tokyo who have roots in foreign countries other than South Asia and Japan like me. It was a very new experience."

Shop name
UNDERCOVER NOISE LAB
Floor
2F
TEL
03-5422-3585
Official brand site
http://www.undercoverism.com/
Official SNS
Instagram(@undercover_lab
X (formerly Twitter) (@undercover_lab)


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Shararadima x alexanderwang | A new Alpha Woman that evolves with the times

Sharadima

A model and writer. Born in Kita-ku, Tokyo. Active as a model with the appearance of "a model with brown skin, blonde hair, blue eyes". By daring to dye the hair into blond hair, making blue color contacts, and preventing the race from being easily judged from appearance, it expresses the borderlessness of the race based on the concept of "I am not a few". Received "Forbes JAPAN 30 UNDER 30 (under 30 years old changing the world)" announced in 2023. Utilizing unique characters and unique perspectives, he is also active in variety programs and news programs. Bayfm "Sharara Island" regular appearance (every Friday from 28:00).
Instagram(@lalazima_

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