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「SHIBUYA PARCO 2024 S/S NEW LOOK」| A world of playful colors where diverse individuality blooms. Shibuya PARCO Spring Summer Collection

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「SHIBUYA PARCO 2024 S/S NEW LOOK」| A world of playful colors where diverse individuality blooms. Shibuya PARCO Spring Summer Collection
「SHIBUYA PARCO 2024 S/S NEW LOOK」| A world of playful colors where diverse individuality blooms. Shibuya PARCO Spring Summer Collection

The Spring/Summer 2024 collection arrives one after another at Shibuya PARCO. We will introduce the recommendations of each shop at once, from new bright and playful designer brands to cosmetics that guide you to the seasonal face, and standard items that you want to use for a long time. For the next new world, free and graceful fashion that captures the modern mood. I want to wear my own “color” and express the colorful personality in full bloom of spring and summer.

[Campaign Details]
【1】 10% payback campaign
During the period, if you register frequently to Shibuya PARCO using the PARCO official smartphone app "POCKET PARCO" and shop with <cashless payment>, you will receive 10% payback up to 50,000 yen for each purchase of 10,000 yen.
Period January 19 (Friday) to February 4 (Sunday), 2024
※The first 500 people.
※In order to prevent unauthorized use, you may be required to present a credit card linked to the application or an ID card issued by a public organization when using Pokepal Payment.
Click here for more information.

【2】 ONLINE THANKS FAIR
If you shop at ONLINE PARCO, purchase 2,000 yen or more for purchases of 20,000 yen or more for purchases of 50,000 yen or more for purchases of 50,000 yen or more!
Period January 12 (Fri) to February 26 (Mon), 2024
※Only one account 1 coupon can be used. Other coupons cannot be used.
※A cart will be generated for each shipping category. 1 cart in one shipping category within the same shop.
※Parco members only (new registrations are also eligible for the campaign)
※You need to enter a coupon code when ordering.
Click here for more information.

Text
Momoko Suzuki
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RIDE inc.

Index


▶1F  ▶2F-1  ▶2F-2  ▶3F  ▶ITEM  ▶EVENTS  ▶24SS NEW LOOK VISUAL 

PARCO CRUISE

Takako Inagaki (Model) / Ryosuke Nagaoka (Musician) / Schalla Radima (Model / Writer) will shoot the 2024 SS new collection!


▼Ryosuke Nagaoka × Loewe / Jil Sander / Eyeethink
LOEWE| The philosophy of manufacturing. And a new discovery that looks like a change of perspective
JIL SANDER| Clothing that moves the heart and the story that lives there
EYETHINK| Looking for Aiko Nic eyewear with individuality



▼Schalla Radima and Undercover Noise Lab / Alexanderwang
UNDERCOVER NOISE LAB| When I dare to cover my identity, I see my true self.
alexanderwang| A new Alpha Woman that evolves with the times



▼Takako Inagaki x TOGA
TOGA| Meet your partner who completes himself and the essence

[ 1F ] SHŌTENGAI-EDIT-TOKYO

GUCCI| Simple beauty approaching the essence. First collection by Sabato de Salno

As the first collection by new creative director Sabato de Salno, the Spring/Summer 2024 Women's Collection "GUCCI ANCORA" attracted attention worldwide. The collection, which was presented under the name "ANCORA" meaning "again" in Italian, offers a look that stands out for the beauty of tailoring and attention to detail while being modest, simple. Key kolor is a deep red kolor reminiscent of the elevator walls of the Savoy Hotel in London where the founder Guccio GUCCI worked as a porter. The short pants and skirts are also impressive. Archive icons "Jackie" bags and Bamboo Handle bags are the protagonists of accessories, and there are plenty of variations.

LOEWE| Revamped into a bold silhouette with a perspective-based approach

Focusing on the silhouette, the proportion was renewed with a playful perspective-like approach of Jonathan Anderson. As seen in high waist pants and compact tops, we propose a bold silhouette that extends vertically by changing the ratio of simple items. The unique details that make you want to see from a distance and look up close are impressive. I would like to pay attention to feminine essences such as glittering tops, feathers, beads, and dresses with drapeds.

THOM BROWNE| Playful tailoring wrapped in idyllic mood

The Spring 24 collection has an idyllic mood with the image of moving away from the hustle and bustle of the city and leading to a hideaway full of greenery. Pay attention to a variety of check pattern fabrics specially made for this season, such as the check pattern Cloche tweed and ultrafine check wool. The jackets, pants, and skirts incorporate a design that pushes the inner structure of the clothes to the front, suggesting deconstruction from traditional tailoring. Unique accessories such as ribbons, ties, and sheep-shaped handbags "Hero Sheep Bags" are used as accents, and the essence of playfulness shines in the classic style.

JIL SANDER| An interpretation of a new elegance that brings out the gentle charm lurking in a neat look

Lucy & Luke Meyer deliberately focused on the prototypes of women's and men, while pursuing clean and sophisticated elegance this season. Above all, overcoats and big jackets that combine each other's elements are symbolic of the collection. In addition, the metal parts shining on the collar of the shirt are also glittering like jewelry, attracting the gentle charm lurking in the neat look. We also offer a wide range of original form knitwear made based on excellent craftsmanship, such as sculptural hand-knit Cloche and fringe borders.

BURBERRY| Focusing on the outdoors, pursuing sophisticated light elegance

Daniel Lee's 24-year Summer Collection focuses on the outdoors, incorporating natural elements such as the flowers and fruits of the English garden to pursue light elegance. The trench coat is reconstructed into a slim silhouette with a low waist belt wrapped around it. The fabric that shines in rainbow colors by light was inspired by the 1940s Tamamushi-colored trench coat. Similarly, inspired by the archives, motifs of various icons such as knight clips, shields, and "b" buckles. It is printed on a scarf, woven into a jacket, and scattered throughout like art.

COMME des GARÇONS GIRL| Innocent classic school look with the red color of Key kolor

In the 24SS collection, the design of the standard school look is further expanded. You can see items with a fully open mood like real student uniforms, such as sailor-colored jackets, jerseys, gold buttons, and thick bottom loafers. Innocent charming girly style with plenty of frills and ribbons is accentuated with a red item that is key kolor. Starting from February 2nd (Friday).

JO MALONE LONDON| Exotic and original worldview with rich red hibiscus

New fragrance "Red hibiscus" appears in the collection of original fragrances inspired by distant foreign lands "Colon Intense". A moment when you are fascinated by the beautifully blooming bright red hibiscus flowers I met in the forest of the tropical region. Inspired by such an image, the solar floral colon is impressive with the sophisticated nuances of Jasmine Sunbag in the rich and rich notes of hibiscus. The creamy and sensual scent of vanilla adds a pleasant warmth.

Yves Saint Laurent Beauté| With a new design that emits a mode of shine, it leads to a beautiful finish.

A new design with a large Cassandra logo shining in the "Couture Cushion Foundation", which is popular every season with a mode design inspired by the couture. It fits the skin with a shade developed for Asians and a texture that blends thinly into the skin, and it leads to a beautiful finish with a solid cover power. Since it is blended with carefully selected skin care ingredients, it brings moisture as if it is a moisturizing pack even during makeup, and it is possible to keep the gloss like makeup style all day long. Bring an excellent item that makes your skin beautiful like an accessory.

shu uemura| Sensual brown kolor projecting the spirit of the tea ceremony

You can see the "Art of Tea Collection" inspired by the world of tea ceremony, which gives you peace of mind in busy everyday life. "Modern Tea Brown" is a trend of kolor this spring with timeless brown plus warm redness and natural dullness that oozes out from the inside. The slightly red brown draws the three-dimensional effect of the eyes, and the warm color snuggles up to the lips. With a color palette and lip of a sensitive color and texture, you can achieve a soft nuance and a refreshing seasonal spring face. I want to enjoy a makeup moment while calming down like the manners of the tea ceremony. From January 17th (Wednesday). In addition, if you purchase over ¥9,900 including tax (including one or more collection products), you will receive an original card holder.

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