UTA × KENZO| A street spirit for fashion and life

In Kenzo Takada's archive
A collection that combines Nigo’s own roots

This is the second SS23 collection since Nigo became an artistic director. He expanded and refined the world established in his debut collection, refined the norm of Real-To-Wear philosophy in the KENZO brand, and proposed a fresher style based on youth-led sensibilities. Many of the motifs that have been incorporated into the collection, such as floral, stripe and check, combined with the history of KENZO flowers, are inspired by the brand archives. Also, this season, many items with the motif of "elephant", which was Kenzo Takada's favorite animal, also appeared. Inspired by the Japanese DC brand boom in the 1980s when Nigo discovered the brand "KENZO", the casual and pop character labels that were popular in this era and the retro digital feeling of the time are also added, making it a lineup where you can feel the sophisticated street × subculture unique to Nigo.

The essence of the street was poured in
New KENZO charm created by Nigo

"Nigo is a legend in fashion and street culture. I'm also hooked on hip-hop and other street culture, but wherever I go, Nigo's name will always appear. I think it is a dream that a person with a street sense has been appointed as a designer for a historic brand called KENZO and is active as a Japanese designer who is respected around the world. The wave-shaped cardigan I wore today is perfect not only when I want to wear it in a casual feel, but also when I want to finish it neatly. KENZO’s clothes include colors, motifs, and a sense of age.…A variety of essences are mixed, and I feel vivid and playful.”

Pixelated the KENZO code
Aiko Nic everyday wear

Inspired by the retro digital worldview of the 1980s, we want to focus on fashion items that “pixelize” flowers and animals that have become the code of the KENZO brand this season. The pixels embodied by fine microembroidered, not print, are proofs that the spirit of craftsmanship inherited from Kenzo Takada. In addition, red and green, the KENZO logo reminiscent of the poppies of the archives — this season, there are plenty of essential items with logos in various styles that symbolize the new KENZO. The design transcends gender regardless of gender, so you can enjoy it with your partner.

If you have a ball and a goal, you can make friends.
About the foundation of life of Model UTA

"I think fashion is the most essential essence of life. The clothes you wear sometimes convey the personality and way of thinking of the person, so it's very interesting. That's why I think it's really a deep job to express that area in fashion. In particular, in recent years, not only looks but also personality and individuality are needed for models, so the challenge now is how realistic you can be yourself. "UTA" is everything, and I feel that it is important to be the person in the end while borrowing some image. In that sense, through travel and study abroad since childhood, I have visited foreign lands from Europe, the United States, Africa, etc., interacted with various races and touched on their fashion, culture, and ideas, I feel like I have become my strength. And basketball is a sport that can be combined if you have a ball and a goal, even if you can't speak. There are countless memories of making friends with one ball in various countries.……。 I think the desire to communicate with people across borders and cultures is the cornerstone of my life.”

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