Moeka Hoshi × JIL SANDER| Innocent and beautiful, emotionally moving clothes and colors

“Red makes me wonder.”
Bring a new collection to the city of Shibuya.

Founded in 1968 by Jil Sander, a luxury brand that symbolizes the sophistication and modernity of its quiet, core beauty. Lucy and Luke Meyer, who have been creative directors for about seven years, announced their retirement shortly after the release of the Fall Winter 2025-26 collection, and the new Simone Bellotti took office.

Following the Spring/Summer 2025 collection, a prefall collection inspired by Greg Girard's photo book Under Vancouver 1972-1982. Moeka Hoshi wears a print dress from kolor, reminiscent of nostalgic floral patterns, and walks around the city with light footsteps. Every time she moved, the irregularly pleated pleats fluttered beautifully, changing her expression.
"In the meantime, when I went to the countryside of France for work, I ran out of clothes I brought and bought a red dress at a local select shop. Choose the red.…I was so surprised by that thoughtfulness (laughs). I feel like red attracts my surprise. It is often said to be "adult", but there are energetic parts and bright social parts inside me. I felt that the color red brought out such a part.
If you compare yourself to color…A pale color like light purple. It's my favorite color. When I visited the Orinjury Museum in Paris, I saw Monet's Water Lilies. I don't know if it's light purple, blue, or dark blue. It looks like it's a little thin green.…。 I felt close to the expression that is very difficult to describe and mixed with many colors. I feel like that color is hard to explain."

It embodied the Philosophy of "Jil Sander"
New shop with natural beauty and clean design

In April this year, Shibuya PARCO's "JIL SANDER" reopened two stores with women and fragrances on the 1st floor and men on the 2nd floor.
Nature, an important source of inspiration in the world of JIL SANDER. At the same time, Shibuya, a place where the beauty of nature and clean design intersect and create dialogue in Shibuya, which has a multifaceted appeal that combines the aspects of a sophisticated adult city. It features a soft felt wall and a furniture and floor made of durable resin mortar. In addition to the latest women's and men's collections, the fragrance collection "Orr Factory Series 1" released in January, the brand's representative bag series "Cannoro", "Goji" and "Tangle" to the latest work "Eldorado" Aiko Nic items are available in a row.

Feel confident or be yourself.
The Power of Fashion

"Efortress and simple. I'm never tired of using it for a long time—JIL SANDER had such an impression, but when I wore this dress, I was able to experience it wonderfully. It's simple, but the details are very sophisticated, such as the body line when you pass through the sleeves." Mr. Hoshi bought her first JIL SANDER dress last year. Her favorite dress is "a special dress" and she wears it carefully in special occasions.
"I use the power of fashion when I want to relax, or on the contrary, when I want to show something different from my usual self, or when I want to arm myself. What you wear makes your back stretches, and you feel confident somehow. Or you can't stand alone.…。 I wear a lot of clothes on a daily basis, but I choose clothes based on what tension I want to spend that day."
On this day, Mr. Hoshi wearing the 2025 prefall collection. A pure white alpaca wool attached to a gray cardigan of Merino and cashmere blend combines with her pure personality. A cylindrical icon bag inspired by Sicily's traditional confectionery "Cannoro" has evolved into a "Canno Rovacket Bag" this season. I want to carry a smart companion bag that combines storage capacity and functionality.

Too bad “two worlds.”
My best friend taught me to live like you.

"When I was little, I was called Uchibenkei. I was bullish in the house, but when I went out, I was a child who hided behind my mother and sister. I met my best friend when I was in elementary school. I made something like "two worlds" with that child, and it was too invincible (laughs). Since I met my best friend, my self has grown. I felt a little stronger than I was when I was young. She is the type who really goes my way, and even though she is young, there is a clear thing she likes. That's what I like and what color I like. I wonder if she taught her something like the charm of having her own worldview, even if she is different from someone else. Being together, I was naturally influenced by self-expression. She got married last year and will soon be a mother. That's great, isn't it?"

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Moeka Hoshi × Miu Miu | Looking for modern femininity and the essence of enjoying and living.