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Com Eye × VCM MARKET BOOTH/NORDISK CAMP SUPPLY STORE SHIBUYA | Knowing the richness of life brought about by sustainable options

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Com Eye × VCM MARKET BOOTH/NORDISK CAMP SUPPLY STORE SHIBUYA | Knowing the richness of life brought about by sustainable options
Com Eye × VCM MARKET BOOTH/NORDISK CAMP SUPPLY STORE SHIBUYA | Knowing the richness of life brought about by sustainable options

An outdoor life that can be integrated with nature.
Creating Value for Rich Life

"NORDISK" is an outdoor brand from Denmark that is familiar with the Shirokuma logo. In September 2021, NORDISK's concept store "NORDISK CAMP SUPPLY STORE" was born in the outdoor zone "PARK" on the 5th floor of Shibuya PARCO. In recent years, when outdoor activities have become more snuggled into everyday life, NORDISK cotton tents that are breathable, breakwater, and resistant to rain are attracting attention. The organic model (using 100% green cotton) with better breathability and heat retention is said to be able to be used with confidence because no chemical substances are used. Organic Cotton tents can be selected from two types: Tippie-type Alfaim and center-pole-designed Asgard.

Nordisk ALFHEIM19.6 100% Organic Cotton TENT¥187,000、Nordisk ASGARD19.6 100% Organic Cotton TENT¥264,000

It combines functionality and fashion.
Hybrid products

"NORDISK CAMP SUPPLY STORE" has a wide variety of apparel including "F/CE.®", and it is not an outdoor shop that collects camp gears, but a shop where you can experience new lifestyles and new values including fashion. The theme country for the 2022SS season of F/CE.® is Morocco. Returning to the theme and country in the first season, a collection inspired by Sahara's constantly changing patterns and textures, Joujouka music rhythms and energy, and the traditional folk costumes and colors of Berbers. In addition, it uses antimosquit material to avoid mosquitoes, combines functionality that can be enjoyed in outdoor situations, and is attractive for a hybrid approach that combines fashion and function.

"F/CE.®" focuses on sustainability from the 2020AW collection. Currently, 60% of all products use recycled nylon yarn. We sincerely practice "F/CE.®"'s unique sustainability without dare to speak many words. The 2022SS season dress worn by Komai uses recycled threads that are no longer needed at the sewing factory, collecting cutting scraps and fabrics, and recycled and spinning them. The key graphics of the 2022SS season on tops also represent Morocco's architecture, geometric patterns and animals, and the depth of color tones by the sun and shadows, and are also designed to show the brand's goal of sustainability.

<F/CE.®> N.O.L MESH SHIRT¥30,800、MESH LAYERED T-DRESS¥17,600、LOOSE PANTS¥25,300

It is an opportunity to think about the relationship between the earth and humans.
Sustainability options

Inside the NORDISK CAMP SUPPLY STORE store, there are plenty of items that allow you to enjoy the outdoors without burdening the global environment, such as spokes made of organic materials (combining spoons and forks) and lantern solar panels. We also want to pay attention to VEJA, a sneaker that uses bio-based plastics. In April, we plan to develop a home gear collection using organic raw materials, which will be the first collaboration between "VITAL MATERIAL" and "F/CE.®", which were born from the desire to "feel plants born from essential nature with all five senses." The pleasant scent inspired by "Lake of Silence" is the original of F/CE.®.

A new feeling born from being separated from everyday life.
Think positively about the future through travel

Comey says he has been traveling around the world since childhood, taken by his parents who love traveling. "I can stay away from my daily life while traveling. "If I was born in such a place, what kind of person would I have been?" You can get the power to imagine. If you are always in the same environment, you will live and your relationships.…Everything that has now become "natural." I understand that by escaping even an instant, I was able to actually change my mind, which was commonplace. I might be able to make changes so that I feel more comfortable. Through your journey, you can be very positive and think about the future."

Shop name
NORDISK CAMP SUPPLY STORE SHIBUYA
Floor
5F
TEL
03-6416-1033
Official brand site
https://root-store.com/
Official SNS
Instagram : @nordisk_root

<BACK> VCM MARKET BOOTH| Creating new value to vintages and connecting them to the future


Check here too>>
COMI × Rice and Circus/Sustainable Store | Think about the Earth, where all living things live together.

Chekipresend signed by Mr. Commeai

From March 17th (Thursday) to March 31st (Thursday), 2022, a gift campaign will be held on Shibuya PARCO Official Instagram.


Please apply for the present by the following method.
①Follow the official Instagram account (@parco_shibuya_official)
②Please comment "Like" on the official Instagram posted on March 17 with Commey's autographed cheki-presentation post.
A total of 2 people will be presented by lottery from among those who participated.

Winners will be contacted by DM, so please follow the official Shibuya PARCO Instagram.

※If your account is private or if you do not follow, you will not be eligible for the lottery.
※Application is limited to one time per person.
※Those who have already followed will also participate in the lottery as they like the target posting.
※The right to win is the winner's own, and transfer to a third party (whether paid or free) or cashing is prohibited.

<Announcement of winning>
After strict selection, in early April 2022, only the winners will be notified via Instagram direct message, and the prize will be sent out and replaced by winning. In addition, prizes will be shipped in mid-April 2022. Please note that it may change depending on various circumstances.

※Prizes are shipped only in Japan. We may not be able to send it due to unknown address or relocation destination.
※If you do not respond to the direct message within the deadline or if you do not provide information such as address after winning is notified, the winning will be invalidated.
※The personal information provided by the winner will be used only to guide the winning of this campaign and send out prizes.
※We do not accept any inquiries regarding the reasons for winning.
※Acts that interfere with the operation of social media, acts that violate the purpose, or acts that we judge inappropriate are prohibited.
※This campaign has nothing to do with Facebook Instagram.
※Please note that this campaign is subject to change or cancellation without notice.

KOM_I

Artist. Born in 1992, raised in Kanagawa. As a vocal of "Wednesday Campanella", which he joined after being invited at a home party, he appeared at festivals not only in Japan but also around the world and toured. Withdrew in September 2021. In 2019, he released and performed the sound source "YAKUSHIMA TREASURE" created based on fieldwork at Oortitis and Yakushima Island. A new music experience "YAKUSHIMA TREASURE ANOTHER LIVE from Yakushima Island" is being released online.
Instagram(@kom_i_jp)
Twitter(@KOM_I)

CYCLE―SHIBUYA PARCO SUSTAINABILITY―
2022.3.18 – 3.27
※This event will be held as part of the Tokyo Creative Salon in which Shibuya Fashion Week participates.

Host | Shibuya Fashion Week
Co-sponsored | Shibuya Parco

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