Among ZEROBASEONE, the eldest son and younger brother Kim Jiung and Park Gonuk. Even though they are far away, they are somewhere "similar." That's why he grows up when he encounters deep bonds that share memories, emotions, and hearts like a real family. Shop cruise "BYREDO" and "CARNICERIA" to look for the essence that enriches life together. We talked a lot while enjoying the luxurious aroma and the highest peak meat.
- Photo
- Sachiko Saito
- Stylist
- Ryu Sihyuk
- Hair
- Hwang Seung Jin
- Make
- Hwang Yeonjin , Kim Sehee
- Text
- Hisako Yamazaki
- Edit
- Mariko Araki , Naoko Kinoshita(RIDE)
It is created based on the concept of memory and emotions.
A work of art called "BYREDO".
"BYREDO" is a luxury brand that was founded in Stockholm, Sweden in 2006. The brand name is derived from the old English word "by redolence" and is known for creating a scent like a work of art based on the memory and emotions of founder and creative director Ben Golam. In addition to fragrances, items such as home, leather goods, accessories, and makeup are also available. The item, which focuses on traditional craftsmanship and high-quality materials, is simple but luxurious. BYREDO's items that go through the Cwaiet luxury continue to give significance and inspiration to people and their lives through creativity.
Emotional essence that enriches life with fragrance linked to memory. I asked both Kim Ji-un and Park Gonnuk about their personal memories of fragrance.
"I like making things, and I went to the workshop to cook perfume myself. It's a very abstract expression, but I wanted to create a "fragrance that makes you feel warm when you use it when it's cold" (laughs). I'm attracted to something slightly unusual and originality. It was a very enjoyable experience, so I hope that some day I can present the fragrances I made myself to ZEROSE."
"I really liked the smell of clothes that were soaked in the scent of my home. But while I left my parents' house and lived in the dormitory with members……The smell disappeared over time, but one day, when I suddenly felt the smell of my parents' house from the clothes I took out by accident, I said, "Oh, it's really good!" "I remember my old hometown and felt nostalgic."


Enlarged by encounters with scents
The essence of the richness of life
As soon as the shop cruise starts, they started looking for their favorite perfume. I sprayed a fragrance on my wrist and enjoyed the changing scent on my bare skin.
When Gonnuk smelled "BLANCHE" (Blanche), he suddenly glowed his eyes and told me, "I like this!" "I think 'BLANCHE' is a fragrance that symbolizes BYREDO. Very luxurious scent. I originally don't use much perfume. That's because I want to compete with the smell of my skin (laughs). But recently, I have come to enjoy perfume little by little because I have more opportunities to meet fans and sometimes I can change my impression with scents," says Gonnuk. As he says, "BLANCHE" is a long-selling item in BYREDO's fragrance collection. It pursues a clean and gentle scent that reminds you of when you slide under a new sheet, and the texture and feel of the skin.
On the other hand, Jiung chose "GYPSY WATER", which reminds me of the gypsy night heat spent in the forest, with the creamy warmth of Matsuba and sandalwood.
"I like Pokemon, but the moment I smelled this fragrance, I felt like a koori type Pokemon was there, and I was attracted at once!" says Jiun.
The new work "DESERT DAWN", which was launched last September, is also a recommended scent for this season. A fascinating sweet spice of Cardamon and Rose Petal, powdery and slightly earthy heart note that wraps your bare skin softly and warmly.








With the highest quality material and high-end design.
A gem that has been completed and must be cherished all the time
BYREDO's "Byproduct" is an item that reflects the basic philosophy of the brand that does not fit within the framework of beauty, and is a line that develops the principle of expressing instinct creativity with accurate techniques. He has worked on a wide range of items, from leather goods to eyewear, blankets, baskets, luxury jewelry through collaboration to camping equipment. They are "products = works" that pour the essence of BYREDO, which captures the rhythm of the moment and moments. The Shibuya PARCO shop offers blankets, bags, fine jewelry and sunglasses.
The silver necklace worn by Gonnuk is made up of a combination of a rounded pearl shape and a graphic bar, and the pattern is repeatedly extended. Designed to last forever, BYREDO's fine jewelry is an authentic statement item passed down from the old generation to the next generation.
In addition, the DJ Screbble Tote Bag, which is made by special weaving technology that guarantees the strength and durability created by craftsmanship, has a sense of volume that can store all the essentials. "Alphabeta Blanket" uses carefully selected melino wool and cashmere, not only warmth but also the finest touch that the five senses are filled with joy.


Silver necklace ¥308,000, silver ring ¥63,800, silver chain ring ¥71,500





Kim Jiung and Park Gonuk.
The bond between the two "similar ones"
Friends and family-like beings-the two who foster deep bonds taught each other's wonderful parts that seemed to be "great here!"
Jiun: He's mature for his age. Considering the age of 19 (as of December 2024), the way of thinking and thinking are really adult. Sometimes I feel like a younger brother, but sometimes I think it's rather like an older brother. I guess his part is something that supports ZEROBASEONE.
Gonuk: I've seen Jiung's life so hard. As the eldest son of ZEROBASEONE, I always work hard. By showing the passion to the members, the younger brothers follow it. Mr. Jiung plays a role in raising everyone's morale. His passion as a brother stimulates his younger brothers and raises everyone's good parts.
What kind of impression did the first impression of meeting each other?
Jiun: There are some parts that I felt like it was like me. At first glance, it feels a bit cold and says, "Can you get along well?" I think so. But as we spent time together, the more we got closer to our relationship, the more we felt warmth. Somehow, it has the warmth of hokkairo. Mr. Gonnuk warms me and melts me……It's like spring.
Gonuk: I also got the same impression. The style is good, handsome, and very cool. And there is also an aura! After all, I had the impression that it was a little difficult to get close to me, but Mr. Jiun talked to me and I was able to spend my time in close contact with him since the beginning of the survival.

■The item worn by Kim Ji-un
The blouson ¥69,300, the shirt ¥69,300, and the pants ¥66,000.
■An item worn by Park Gonnuk
Jackets ¥129,800, T-shirts ¥29,700, pants ¥57,200
2F/beautiful people<check it>

- Shop name
- BYREDO
- Floor
- 2F
- Official brand site
- https://www.byredo.com/ja_jp/
- Official SNS
- Instagram(@officialbyredo)