KOJIMA PRODUCTIONS × PARCO “DEATH STRANDING 5th Anniversary Exhibition & Popup”REPORT

KOJIMA PRODUCTIONS Interview

What did KOJIMA PRODUCTIONS aim for at the “DEATH STRANDING 5th Anniversary Exhibition & Popup” at PARCO? We interviewed Keiichi Saito, who is in charge of marketing.

－－This is the 5th anniversary of the launch, but what did you want to achieve?

It is to have fans come and enjoy, and to create a space where you can feel the world view. In the past, we exhibited a product sales booth at the Tokyo Game Show, but there was not much opportunity to connect with users in a more familiar place. We have entered the COVID-19 pandemic after the launch.

Fortunately, it is a work that has been playing for a long time, so at this time of the 5th anniversary, I decided to create a place to connect with the fans beyond the game. "Connecting" is also an important keyword for "Deast".

－－Why did you create a space inspired by a "delivery center"?

The "delivery center" that appears during the game is an important base for the mission, and I think it is a place for everyone to feel calm and feel safe when they arrive. So, although it is not in the form of a complete reproduction, the graphics and lighting on the floor were as close as possible to the image during the work. The flow line from the entrance is an image of Sam's passage through the distribution center. I hope you will be able to experience the same feeling as a game.

－－The contents of the exhibition, such as setting materials, contexts, and uniforms, were savoured by fans.

A variety of production materials are displayed in the archive room in the studio, and they are picked up from there and displayed. Since I am a marketing person, I was also blessed with the opportunity to learn again that it was made with such plots in organizing this material. From my own experience, I think that if you go back to the work after knowing the production process more deeply, you will be able to play more interestingly.

－－Certainly, I feel that "Desst" has the pleasure of reading the world from the materials. Mr. Shinkawa's design drawings lined up all over the wall were also impressive.

Mr. Shinkawa's rough sketches are as perfect as an art work, so we exhibited them so that you can see as many original drawings as possible, so we would like you to see them in the state of the original drawings.

－－Also, there is Ludens at the venue, right? It was quite an impact.

Ludens is a symbol character of KOJIMA PRODUCTIONS, and is widely loved by fans. We brought a 1/2 scale to the venue. By recreating the atmosphere of the studio, the visitors will be excited and I would be happy if they could take pictures together.

－－There is also a wide variety of goods from the exhibition.

Yes. We're in the gaming industry, so when it comes to fashion and approaches to the younger generation, I sometimes feel that there is something that seems to be something that is not possible. PARCO is good at mixing with various cultures and has a sharp sense, so I hope to create opportunities for new people to become interested in "Desst" while receiving ideas.

So, on the 5th anniversary, we made a design that expresses "5" based on Kojima's actual bills. Since it is an image that symbolizes "desist" in a simple shape, it is also used as an official logo for the 5th anniversary.

By the way, the bill printed on the goods is adjusted in size, but only the bill on the wall of the entrance is full-size. I hope that you can join hands and feel the connection while feeling the size of Kojima's hand somehow.

－－Also note the collaboration with Brain Dead.

That's right. Parco suggested it, and it was my favorite brand personally! I thought. I think it's a very cool visual because it's well combined with the design of "Desst".

－－The menu with "Kome to circus" also tickled fan psychology. How was it developed?

The person who devised the menu loved "Deast", so I think that it became a stick to fans who knew about the game. The menu name is also the mission name of the delivery request, and Cryptobiosis is made quite realistic. Sam's special drink is stabbed with a straw imitating Odradek, which detects BT (enemy appearing in areas where rain falls). There is play in every menu, and there are detailed stories that make people who are playing the game get nervous.

－－In the future, this event will be traveling to Nagoya and Osaka. I'm looking forward to that.

On the first day of Shibuya PARCO, November 8, 2024, marks the 5th anniversary of its launch date, and I am really grateful to have an event that will allow people living in Nagoya and Osaka to come to the event. In 2025, we are planning to release Deathst 2, and we hope to create a project that expands our worldview so that many people can be interested in it. I would be happy if you could like "Deast" more at the event at PARCO.

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