Shibuya PARCO, which is celebrating its fifth year, will hold a project called "CYCLE" with the theme of "sustainable circulation" this year. Each brand is evolving in a sustainable manner, such as collecting pieces and scraps from the production process to make recycled fabrics, and developing new materials with a low environmental impact while sticking to traceability. Aiko Nic We will deliver items that have been updated to eco-friendly while keeping the design, mode style and functionality as it is. During the period, a variety of events will be held, from the sale of limited products to the pop-up of vintages.
We want each and every one of them to be conscious of creating a sustainable environment and connect them to the future.
[PARCO Point Up Campaign]
During the period, the number of PARCO points earned by credit card payments for PARCO Cards (issued by JFR Cards) at Shibuya PARCO or purchases made by Pokepal payments increased by 3 percentage points from normal. 5 to 10pts will be given for every 110 yen (tax included).
Period 3 days from April 18 (Fri) to April 20 (Sun), 2025
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【EVENT】
In addition to the editor-in-chief of "OUR LEGACY", which is scheduled to open its first direct-operated store in Shibuya PARCO in early summer, special programs by SUPER DOMMUNE and Shibuya PARCO will be held.
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- CYCLE VISUAL
- Takako Noel
- Text
- Momoko Suzuki
- Edit
- RIDE Inc.
Index
NEW OPEN
The new Shibuya PARCO, which opened in 2019, has been opened for five years.
With a variety of content and a lot of customers from all over the world, we don't worry about the current situation, don't forget the origins of PARCO, "dismantling" and capture further changes in the era, and we have implemented a large renovation of approximately 80 shops from March to autumn, 2025. Brands that face sustainable are also open one after another.
“I insist on dismantling.”
https://shibuya.parco.jp/page/2025new-renewal/
Stella McCartney｜ Eco-friendly summer collection from writer Jonathan Franzen of the birdwatching family
(Left) Rider ¥291,500, Stella Logo Cross Body Bag ¥160,600, Farabella Minitote Bag ¥200,200(Right) Lasanto sneakers ¥41,800
Stella Mccartney, a Vee gun, runs through the innovative STANCE that does not use any animal material at all, and has been promoting sustainability since the beginning of the brand. At the 2025 Summer Runway Show, 96% eco-friendly materials are used in a collection made without damaging creatures. We develop sustainable items such as hand-woven bags using Vee gun materials that honor the strength, beauty, and strength of the horse that Stella loves, tote bags featuring diamond cut chains made from recycled materials, and sneakers made from Vee gun materials like velvet as an alternative to Nubucks. The new store will open on April 18, 2025 (Friday).
- Shop
- Stella McCartney
- Floor
- 2F
- Inquiries
- 03-4579-6139 (Stella Mccartney Customer Service)
JIL SANDER｜ Enjoy a clean world view in a store that has been reborn as an ethical store
"JIL SANDER" Shibuya PARCO store is refreshed and opened. This space uses natural and recycled materials that can be enjoyed up to age, such as Italian traditional plasterer malmonino, travertine, brass and recycled plastic. I want to enjoy a clean world view at an ethical and comfortable store. During the period, the first 30 people who purchase will receive a jacklon shopping bag limited to the street store. A sustainable bag made of cotton that can be used repeatedly makes it ideal for daily use.
- Shop
- JIL SANDER
- Floor
- 1・2F
- Inquiries
- 03-6427-8808
GANNI| Sustainable materials and playful design embody the luxury of a new era
Founded in 2019, the innovative project "Fabrics of the Future" promotes research and experimentation of sustainable materials. In the Spring/Summer 2025 collection, some of more than 30 new materials were incorporated and sublimated into the design. A symbol of the brand, GANNI Bou Bag uses recycled leather to embody sustainable craftsmanship. In addition, as part of the project, we also focus on Black kolor, which uses Ohoskin, a biomaterial produced from by-products of orange and cactus agriculture and recycled plastic. Sustainable materials and playful hexagonal silhouettes create a new era luxury.
- Shop
- GANNI
- Floor
- 3F
- Inquiries
- 03-6820-6215
PARCO CRUISE
Rina Ota (model actor) is a fashion shooter of GANNI’s new collection of 2025SS.
▼PARCO CRUISE
Rina Ota x GANNI| Looking for an Eternal Tokimeki that will remain in my heart forever
