Shibuya PARCO, which has been in its fifth year, will hold a "CYCLE" project on the theme of "sustainable circulation." Each brand is evolving in a sustainable manner, such as collecting fragments and scraps from the production process to make recycled fabrics, and developing new materials with a low environmental impact with a focus on traceability. Aiko Nic design, mode style, and functionality are the same, and we will deliver items that have been updated to eco-friendly. During the period, there are a variety of events, from selling limited products to vintage popups.
I want each person to be conscious of creating a sustainable environment and connect it to the future.
[PARCO Point Up Campaign]
During the period, the number of PARCO Points earned through credit card payments for PARCO Cards (issued by JFR Card) at Shibuya PARCO or shopping for Pokepal payment increased by 3 points from normal. 5 to 10pts will be granted for every 110 yen (tax included).
Period 3 days from April 18 (Fri) to April 20 (Sun), 2025
Click here for details.
【EVENT】
In addition to the editor-in-chief of "OUR LEGACY" and magazine "WIRED" scheduled to open Japan's first directly managed store in Shibuya PARCO in early summer, special programs by SUPER DOMMUNE and Shibuya PARCO are held.
Click here for details.
- CYCLE VISUAL
- Takako Noel
- Text
- Momoko Suzuki
- Edit
- RIDE Inc.
Index
NEW OPEN
It has been five years since Shibuya PARCO, which opened in 2019, opened.
Now that we have a variety of content and are very crowded with customers from all over the world, we do not forget the origins of PARCO, "dismantling" it, capture further changes in the times, and carry out large-scale renovations of about 80 shops from March to autumn 2025. Brands that face sustainable are also open one after another.
"Claims dismantling"
https://shibuya.parco.jp/page/2025new-renewal/
Stella McCartney｜ An environmentally friendly summer collection obtained from the writer of the birdwatching family, Jonathan Francen.
(Left) Rider ¥291,500, Stella Logo Cross-Body Bag ¥160,600, Faraberaminitote Bag ¥200,200(Right) Lasanto sneakers ¥41,800
Stella McCartney, a vegan, penetrates the innovative STANCE that does not use any animal materials, and has been based on sustainability since its inception. At the 2025 Summer Runway Show, the collection is made from 96% environmentally friendly materials and is made without damaging creatures. Stella offers sustainable items such as hand-woven bags made from vegan materials that honor the strength, beauty and strength of horses, tote bags featuring a diamond cut chain made from recycled materials, and sneakers made from vegan materials like velvet as an alternative to nubucks. The new store will open on April 18, 2025 (Friday).
- Shop
- Stella McCartney
- Floor
- 2F
- Inquiries
- 03-4579-6139 (Stella McCartney Customer Service)
PEOPLE
"Stella McCartney" special interview will be released in the near future. 
JIL SANDER｜ Enjoy the clean world view at the store that has been reborn as ethical.
"JIL SANDER" Shibuya PARCO store is refreshed. The space uses natural and reusable materials that can be enjoyed until aging, such as traditional Italian plastering marmorino, traversine, brass and recycled plastic. I want to enjoy the clean world view at an ethical and comfortable store. During the period, the first 30 people will receive a Jaclon shopping bag limited to the street shop. A sustainable bag made from cotton that can be used repeatedly is useful for daily use.
- Shop
- JIL SANDER
- Floor
- 1・2F
- Inquiries
- 03-6427-8808
GANNI | Embody the luxury of a new era with sustainable materials and playful designs.
Founded in 2019, Fabrics of the Future promotes research and experiments on sustainable materials. In the Spring/Summer 2025 collection, some of more than 30 new materials were incorporated and sublimated into the design. The brand symbolizing "GANNI Bou Bag" uses recycled leather to embody sustainable craftsmanship. In addition, as part of the project, we will focus on Black kolor, which uses Ohoskin, a biomaterial from orange and Cathas agriculture by-products and recycled plastic. Sustainable materials and playful hexagonal silhouettes create luxury of a new era.
- Shop
- GANNI
- Floor
- 3F
- Inquiries
- 03-6820-6215
PARCO CRUISE
Rina Ota (model actor) shoots a new collection of GANNI's 2025SS fashion.
▼PARCO CRUISE
Rina Ota x GANNI | Look for an eternal temper that will remain in my heart forever
