Shibuya PARCO is undergoing a major renewal under the slogan “Global Niche”. The 5th floor has been renewed to a floor like a secret base full of items that tickle the geek heart, and a variety of shops open one after another. In this campaign, you will be featured in a shop that offers such unique items. From items coveted by fans who collaborated with anime and games to valuable vintages that collectors look for, there is a lineup of genreless items that mix culture and fashion. There is a collection of interesting MIX content that attracts all geeks.
[10% payback campaign]
During the period, if you shop with PARCO Card or Pokepal payment at the target store, you will receive 10% payback up to 50,000 yen for each purchase of 10,000 yen.
Period July 18 (Friday) to July 27 (Sunday), 2025
Target stores: Shops from 1F to 5F
※Shops on B1F, 6F to 10F are not eligible.
※The first 500 people
In order to prevent unauthorized use, you may be required to present a credit card linked to the application or an ID card issued by a public organization when using Pokepal Payment.
Click here for more information
【EVENT】
On the first day of July 18th (Fri), Kyle Un, Director of BRAIN DEAD, who worked on the key visuals of "CHAOS CULTURE GEEK", came to Japan to hold an in-store event. It shows excitement in various places in the hall.
- VISUAL
- Kyle Ng
- Text
- Momoko Suzuki
- Edit
- RIDE Inc.
Index
NEW OPEN
"CHAOS CULTURE GEEK" is born on the 5th floor of a new floor like a secret base full of various items that tickle the geek heart of people going to the city. A unique and independent local shop, street culture, IP collaboration shop, etc., has opened a chaos and genreless shop that blends fashion. In addition to the 5th floor, unique new stores will appear one after another on each floor.
“I insist on dismantling.”
https://shibuya.parco.jp/page/2025new-renewal/
THE ★JOJO WORLD｜ A hands-on official shop where you can enjoy the world of Jojo's work
(top) Original "Jojo's Bizarre Adventure" B3 Aurora poster (9 types in total) ¥2,800 each(lower left) 75mm hologram can badge collection Ver.Skech (9 types in total) ¥600 per piece ※Random enclosure
(lower right) Alphabet coasters (46 types in total) ¥1,100 each
© Hirohiko Araki and Lucky Land COMMUNICATIONS / Shueisha
© Hirohiko Araki and Lucky Land COMMUNICATIONS, Shueisha Jojo's Bizarre Adventure The Animation Project
On July 24, 2025 (Thursday), an official shop where you can experience the world of "Jojo's Bizarre Adventure" will open. In addition to original goods of original and anime, various contents such as collaboration food and mini games are available. At the hands-on attraction "Stand Ability Laboratory", we measure the six items of destructive power, speed, precision operability, range, growth potential, and sustainability, and diagnose the stand closest to you today from about 120 stands. Shop-limited original goods are available, including B3 Aurora poster, 75mm hologram can badge collection Ver.Sketch, alphabet coaster, etc. It is a shop where you can experience the world of Jojo realistically.
Click here for more information
- Shop
- THE ★JOJO WORLD
- Floor
- 6F (Thursday, July 24, 2025)
SEGA STORE TOKYO｜ Focus on open commemorative items such as figures and collaboration stuffed animals
(left) BE@RBRICK SONIC THE HEDGEHOG CHROME Ver. 100% & 400% ¥19,800© 2025 MEDICOM TOY
(Right) Sonic the Hedgehog x Kosuke Kawamura Sega Store Limited Toy ¥3,960
© SEGA
Pay attention to various items that will be developed in commemoration of the opening of "SEGA STORE TOKYO" on July 18, 2025 (Friday). Medicom Toy's figure "BE@RBRICK", which is gaining popularity all over the world, features "BE@RBRICK SONIC THE HEDGEHOG CHROME Ver. 100% & 400%". I want to enjoy 2 sizes of 100% and 400% as a set. In addition, a must-see collaborative stuffed toy designed by collage artist Kosuke Kawamura for SEGA's representative character "Sonic the Hedgehog". A unique item that incorporates Kawamura's iconic shredder art and collage techniques into the design. Also, from July 18 (Fri) to 21 (Mon / holiday), a Sonic greeting event will be held.
Click here for more information
- Shop
- SEGA STORE TOKYO
- Floor
- 6F (Friday, July 18, 2025)
Godzilla Store Shibuya| We develop a variety of goods including Godzilla card games
(Left) Start Deck "Godzilla-1.0" ¥1,980, Start Deck "Heisei VS Series" ¥1,980, Booster Pack "Godzilla VS Godzilla" ¥440(Right) One example card
TM & © TOHO CO., LTD.
Godzilla's official shop "Godzilla Store Shibuya" is marked by a giant 2m Statue of Godzilla (1995). It is full of unique corners such as the art project "GODZILLA THE ART" commemorating the 70th anniversary of Godzilla's birth. In addition, there are a variety of items, such as the apparel brand "GODZILLA" with the "G" logo, and limited goods depicting Burning Godzilla appearing in the city of Shibuya. For those who purchase 1BOX of the "Godzilla Card Game" booster pack released on July 5 (Sat), a PR card limited to the Godzilla Store will be presented. ※It ends as soon as it is gone.
- Shop
- Godzilla Store Shibuya
- Floor
- 6F
- Contact information
- 03-6416-0503
BRAIN DEAD STUDIOS SHIBUYA ｜ Kyle Un comes to Japan and releases limited T-shirts
SHIBUYA PARCO × BRAIN DEAD CHAOS CULTURE GEEK T-shirt ¥11,000
Kyle Un, director of BRAIN DEAD, who worked on the key visuals of "CHAOS CULTURE GEEK", came to Japan on Friday, July 18 to hold "Onigiri distribution" and "Kyle in-store DJ" events. For T-shirts using key visuals sold only 100 pieces, a must-see also the front SHIBUYA PARCO x BRAIN DEAD logo. We plan to sell 150 T-shirts with different designs for events only.
- Shop
- BRAIN DEAD STUDIOS SHIBUYA
- Floor
- 5F
- Contact information
- 03-3462-4010
ODD TAPE DUPLICATION｜ Recording DJ's LIVE and making cassettes. An event for sound lovers must be held
Opened in April 2025, ODD TAPE DUPLICATION is a shop that selects cassette tapes of various genres from all over the world, and proposes cassette players and radio cassettes. On July 19th (Sat), the event "DUBHUT - Vol.4" will be held, with DJ SOGURAGURA and Zooey Loomer 1979. LIVE recorded on the spot using a vintage OTARI duplicator, and quickly became cassettes. We will sell only one tape in the world on the day, packed with freshly recorded air feeling. In addition, a T-shirt incorporating cassette artwork will be released. You can experience the charm of cassette tapes that are shaped by the spirit of DIY with your five senses. A check-out event for sound lovers, DIY lovers, cassette enthusiasts.
- Shop
- ODD TAPE DUPLICATION
- Floor
- 5F
BLOCKHEAD MOTORS TOKYO｜ RC Car Lifestyle Logo and graphics, 2 types of tote bags are now available
Tote bag <M size> ¥2,600 each, <ML size> ¥2,900 each, <L size> ¥3,600 each
In the background of Tamiya's RC car, which was popular in the 1980s, we sell original goods such as apparel, stickers, and miscellaneous goods. During the period, two types of tote bags appeared. The simple and easy-to-use tote bag with BHM script logo is available in four colors: natural, black, blue, and light pink. On the other hand, the tote bag, which uses graphics that are popular among BHM items, is available in natural and yellow. Choose your preference from three sizes, such as the M size that is perfect for everyday use and the large L size that also holds an RC car.
- Shop
- BLOCKHEAD MOTORS TOKYO
- Floor
- 5F
- Contact information
- 080-3600-6385
Timberland｜ A little maniac playful, limited-time food sample hang tag
Limited original hang tag ¥1,100
“Timberland” directly managed stores offer content that customizes footwear called “TIMBS it YOURSELF”. If you purchase the target footwear for a limited time from July 18 (Fri) to July 27 (Sun), we will hold a customized event where you can get a unique and maniac original logo hang tag using food samples (the target items are all footwear except for Sale items). In addition, we also sell event-limited hang tags that can be used as key chains.
- Shop
- Timberland
- Floor
- 5F
- Contact information
- 03-5422-3650
Eguchi Western Store Eguchi Clock Store| Invaluable items from Cartier and Hermès that collectors look for
(Left) Santos Octagon LM <LM size> ¥591,800, (right) Hermès ¥748,000
A Western-style shop and watch shop that started in Kichijoji in 2016. Vintage clothing, watches and jewelry are available, but especially the valuable items of Cartier and HERMÉS. HERMÉS' "Hose Shouling", which reflects equestrian culture and craftsmanship, is a gem of a reputation among collectors, with the same stamp of wild boars and eagles engraved on Hallmark. In addition, Cartier's Santos Octa Gon watch is a rare model that has never been reprinted. We sell rare items that collectors are looking for in Japan and overseas.
Click here for more information
- Shop
- Eguchi Western Store Eguchi Clock Store
- Floor
- 3F (Friday, July 18, 2025)
UNITED ARROWS&SONS SHIBUYA｜ We propose a sophisticated style of street × classic
(left) Brooks Brothers × NEAT T-shirt ¥33,000, shorts ¥34,100(Right) Brooks Brothers × NEAT Cap Cotton Twill ¥9,900
Opened on July 18 (Fri), United Arrows & Suns has always attracted high attention for collaborations with various brands and artists from Japan and abroad, as well as unique style proposals that combine culture and art. As a commemoration of the opening, we released the third collaboration item by Brooks Brothers, the oldest clothing brand in the United States, and NEAT, a brand specializing in Japanese pants. In addition, there will be custom-made items for the long-established Japanese sneaker shop "mitasu Ne Cars" in Ueno and the footwear brand "wander.etc" from Jakarta.
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- Shop
- UNITED ARROWS&SONS SHIBUYA
- Floor
- 3F (Friday, July 18, 2025)
- Contact information
- 050-8894-7043
