Rikako Yagi x BURBERRY | Pursuit for Unknown Worlds and Free Expressions

Unravel from legacy
The appearance of the modern style "BURBERRY"

In April 2023, a combine-type shop with both men's and women of the new "BURBERRY" opened on Shibuya PARCO 1F. The store wearing Aiko Nic colors and checks, where you can fully feel the world view of the brand, also sells limited new items carefully selected to commemorate the opening.

In this collection, which pursues British identity, we condensed a number of motifs that symbolize British character, such as roses and ducks. Among them, the Swan drawn on the tops worn by Yagi is known as a classic British symbol and is finished with a modern twist.

More free, borderless
Atitude without fear of change

Elements that symbolize U.K. are everywhere in the collection. The long T-shirts worn by Mr. Yagi have slogans such as "THE WINDS OF CHANGE" and "THE CHANGE IS INEVITABLE (change is inevitable)". It's exactly the spirit of Panclok, one of Britain's leading music.

"It was different from the image of the brand I had so far, and I felt fresh. I also have a classic beige check pattern skirt of "BURBERRY", but all the items I wore this time were "This is also BURBERRY!" It was full of surprises. In particular, I liked unisex red bottoms that matched with rolled skirts. A free and borderless style that is not bound by anything is natural for today's times."

The details were scattered
Daniel Lee's playfulness

The brand's history began in 1856 under the idea of "clothes to protect people from bad weather." Invented by founder Thomas Burberry, Gabazine has revolutionized traditional heavy and uncomfortable rainwear with excellent breathability and strong weather. This collection features elegantly sublimation of its functional beauty, British traditional tailored, and contemporary culture.

Among them, the design shines in KNIGHT BAG. You can enjoy it every day as a handbag like a hobo bag or as a shoulder bag according to your mood. And the attention is the clip part of the metal fittings. If you look closely, the motif of the horse, which is also the emblem of the brand, is treated as a motif, reminiscent of the "Knight on the horse." The smile naturally spills out to the playfulness of Mr. Lee, who worked on the details. In addition, of the two types of development, Grayney Leather and Shea Ring Leather, the Shea Ring can also remove fake fur tails that imitate the horse's tail. Please get the Aiko Nic gem that appeared for the first time this season at the store.

A positive feeling in the city of Shibuya
Pictures that can be expressed at ease

Mr. Yagi wears "BURBERRY" with an unknown challenge with an expression full of openness. When I shot fashion in the city of Shibuya, the beautiful morning light suits me well. What kind of place is Shibuya for her? "It's a town where I often come to play, but there are posters of movies and works that I have appeared, and videos are playing in my vision. If you get lost, seeing such a scene in Shibuya will make you feel positive again."

And at the off time, the newly found output is to draw a picture. He didn't show it to the public until now, but recently she smiled that she came to share it on SNS.

"I started to sublimate my troubles and conflicts into pictures. At first, I did it for myself, but if you showed it to those who were with me at work, please push my back that you should send it without fear. Since I draw emotions as it is, many similar motifs have appeared. I realized the fun of such a painting was a work called Magrid's "curse". It was shocking when I saw the title because it was a bright picture of the blue sky. And I realized the fun of painting, not just drawing exactly. For me, I can express myself freely without being bound by the right answer."

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