Daniel Lee, who became Chief Creative Officer, created his first 23AW collection of BURBERRY. Legacy, a brand with a history of more than 150 years, has been added to his realistic interpretation as a modern-day Englishman, and an elevated Aiko Nic check and emblem appeared. Attitude, a brand that is not afraid of change, spoke about the importance of freely expressing oneself without being bound by anything, as if it resonated with Rikako Yagi, who lives here in Tokyo.
- Photo
- Kisshomaru Shimamura
- Styling
- Yoko Miyake
- Hair&Make
- NAHO IKEDA
- Text
- Yoshiko Kurata
- Edit
- RIDE Inc.
Uncovering from Legacy
Contemporary style "BURBERRY"
In April 2023, a combine-type shop with both men and women from the new BURBERRY opened on the 1st floor of Shibuya PARCO. Aiko Nic kolor, where you can fully feel the brand's world view, and the stores are also selling limited new items carefully selected to commemorate the opening.
This collection, which seeks to pursue British identity, condenses a number of motifs that symbolize British character, such as roses and ducks. Among them, the swan drawn on the tops worn by Yagi is known as a classic British symbol, and is finished in a design with a modern twist.


More free and borderless
Attitudes that are not afraid of change
Elements that symbolize U.K. are everywhere in the collection. The long T-shirt worn by Yagi has slogans such as “The Winds of Change” and “The Change is Inevitable”. It's exactly the spirit of the punkoc, a typical British music.
"It was different from the image of the brand I had so far, and I felt fresh. I also have a classic beige check pattern skirt of "BURBERRY", but all the items I wore this time are "This is also BURBERRY!" It's full of surprises. I especially liked the red bottoms of unisex with a wrap skirt. “A free and borderless style that is not bound by anything is a natural form for today’s age.”





The details were scattered
The playfulness of Daniel Lee
BURBERRY began its brand history in 1856 based on the idea of "clothing to protect people from bad weather". Invented by founder Thomas BURBERRY, Gabajin is a durable fabric that is breathable and resistant to bad weather, revolutionized traditional heavy and uncomfortable rainwear. This collection is a collection that elegantly sublimates its functional beauty, traditional tailored from England, and contemporary culture.
In particular, the design glows with KNIGHT BAG. You can enjoy it as a handbag like a hobo bag or as a shoulder every day according to your mood. And attention is the clip part of the metal fittings. If you look closely, the “horse”, which is also the brand emblem, is used as a motif, reminiscent of the “knight on horses”. The playfulness of Mr. Lee, who worked on the details, naturally spills a smile. In addition, among the two types of deployments, gray Nee Leather and Shea Ring Leather, the Shea Ring can also remove fake fur tail charms that imitate the tail of a horse. Please get the Aiko Nic gem that appeared for the first time this season at the store.




A positive feeling in the city of Shibuya
Paintings that can be self-expressed at ease
Yagi wears "BURBERRY" with an expression full of openness. When I shot fashion in the city of Shibuya, the beautiful morning light suits me well. What kind of place is Shibuya for her? "It's a city where I often come to play, but there are posters of movies and works that I have appeared on, and videos are flowing in my vision. When you get lost, you can see such a scene in Shibuya, and you feel positive again.”
And in the off time, the newly found output is drawing a picture. I haven't shown it to the public until now, but recently she showed me with a smile that she has started sharing it on SNS.
"I started to sublimate my worries and conflicts into paintings. At first I was doing it for myself, but if you show it to the people you worked with at work, please push your back that you should not be afraid to send it out. I draw emotions as it is, so many similar motifs appear. I realized the interestingness of such a painting was Magrid's work called "Curse". Because it was a bright picture of the blue sky, it was shocking when I saw the title. And be aware of the fun of the painting, not just drawing accurately. You can express yourself freely without being right.”





- Shop name
- BURBERRY
- Floor
- 1F
- TEL
- 03-6433-7501
- Official Brand Site
- https://jp.burberry.com/
- Official SNS
- Instagram(@burberry)
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Rikako Yagi
He was born in Shiga Prefecture on July 7, 2001. In 2015, he won the Grand Prix at the Asia Cross Model Audition "#THE NEXT" and debuted at the age of 14. In 2016, it will be used as the image character of Pocari Sweat. In addition to the Netflix drama "First Love First Love", he has appeared as a heroine in the NHK General Night Dora frame "One Neighbor Ginga", and has expanded his field of activity as an actor. In addition, he is the most focused actor now, such as being used in various brand advertising images.
Instagram(@yagirikaco_official)