Artistic Director Nigo looked at the similarities and differences between his worldview and Kenzo Takada's Legacy, and the theme of the 2023AW collection was "The White Album".
Rikako Yagi's expression, wearing a bold striped denim setup, was captured by the world view of the brand that energy is shining, is more and more innocent as the shooting progresses. Behind the happy aura she releases, you can see a view of work that says, "If I could add something to someone."
- Photo
- Kisshomaru Shimamura
- Styling
- Yoko Miyake
- Hair&Make
- NAHO IKEDA
- Text
- Yoshiko Kurata
- Edit
- RIDE inc.
Culture and technology inherited
Homage from Nigo to Kenzo Takada
“KENZO” led by Nigo combines two elements in his own background in the 2023AW collection to create an unknown worldview. One is the British culture represented by The Beatles, as well as the mods style featuring the band The Who, which Nigo is also inclined. The other is Japanese culture such as the technique of "sashiko" which is also used for kendo kimono and kimono. We re-edited them with a homage to Kenzo Takada's collection with "joie de vivre" and used them in new materials such as nylon, denim, knit, jersey, etc.
Rinse Blue Denim Dazzle Stripe Coach Jacket W ¥113,300、KENZO TARGET' T-SHIRT ¥26,400, Rinse Blue Denim Dazzle Stripe Short Skirt ¥56,100,
KENZO-DOME ¥50,600
Spirit of “KENZO”
The motif is the Aiko Nic building in Paris
The denim setup with a random striped jacket and skirt was inspired by the Aiko Nic architecture in Paris. Before explaining such collections, I asked Mr. Yagi about his impressions he wore.――
"What should I say?…It's a strange feeling. I felt like I was looking at icons and marks rather than clothes. When I wear it, I feel like I actually became an icon,” said the words were sharp while thinking. By wearing it, the spirit of the brand that was transmitted enough to work on intuitive emotions may have made it so.
I put respect into skateboard culture
Sneaker "KENZO-DOME" appears
The brand's philosophy shines on the newly released sneaker "KENZO-DOME". The naming is based on "DOME", a skateboarding spot located on the premises of the Palace of Tokyo in Paris. He reinterpreted the 90s skateboard culture, combining flat outsole with elastic and flexible suede and grain leather materials.
On this day, the 'KENZO Target' logo inspired by The Who shines on the T-shirt worn by Yagi, and the brand's new logo spread to leather accessories. Enjoy the item with "KENZO" code.
KENZO-DOME ¥50,600 
“If you could be a little bit of someone else.”
Mission and happiness on the front stage
KENZO Shibuya PARCO store with vivid shades that make you feel unintentionally uplift when you step in. The attitude of brands that continue to provide positive energy in fashion is also in the space.
Mr. Yagi, who is in the middle of writing a graduation thesis at a university in parallel with his work, says he wants to think about "happiness" in both work and paper. "I see the news that Japan has the lowest happiness among the G7s, and at university I am studying the connection between happiness and the media. I'm embarrassed to say that you have a happy way of thinking.……At work, rather than having a specific goal as an actor, I would be happy if I could add something to someone a little. That’s how I work.” At 22 years old, life-size words for the future are dazzling.
- Shop name
- KENZO
- Floor
- 2F
- TEL
- 03-6712-7177
- Official SNS
- Instagram : @kenzo
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Rikako Yagi x THOM BROWNE| Emotional story with memories that never fade
Rikako Yagi
He was born in Shiga Prefecture on July 7, 2001. In 2015, he won the Grand Prix at the Asia Cross Model Audition "#THE NEXT" and debuted at the age of 14. In 2016, it will be used as the image character of Pocari Sweat. In addition to the Netflix drama "First Love First Love", he has appeared as a heroine in the NHK General Night Dora frame "One Neighbor Ginga", and has expanded his field of activity as an actor. In addition, he is the most focused actor now, such as being used in various brand advertising images.
Instagram（@yagirikaco_official）
