「SHIBUYA PARCO 2023 A/W NEW LOOK」｜ Identity to rebuild with the times now. Shibuya PARCO Fall / Winter Collection

PARCO CRUISE

Rikako Yagi (actor) x Kichijomaru Shimamura (photographer) / Sim Unkyung (actor) x Yuki Kumagai (photographer) shoots fashion for the 2023 AW new collection!

Rikako Yagi x BURBERRY/THOM BROWNE/KENZO

▼BURBERRY | Pursuit for Unknown Worlds and Free Expressions
▼THOM BROWNE｜ An emotional story with unfading memories in my heart
▼KENZO｜ Looking at the past and the future to a new season

Sim Ungyung x LOEWE/MM6 Maison Margiela

▼LOEWE｜ The moment when fantasy begins, fashion
▼MM6 Maison Margiela｜ Noble sensitivity to repainting everyday code

[ 1F ] SHŌTENGAI-EDIT-TOKYO

GUCCI｜ The latest collection that combines the history of the brand and modernity

In the 23 Fall / Winter Collection, "GUCCI" presented their collections independently by men and women. Based on the concept of “improvised beauty,” Men's reflects the individuality of creators and craftsmen involved in “GUCCI” and creates a frank and curious creation. Women's combines the history and culture of the brand and proposes a collection where the past and the future intersect. Among them, the sensational design from the 1990s to the early 2000s, the glamorous silhouette, and the vivid color palette reminiscent of neon signs from the 2010s attract attention.

LOEWE｜ Creation filled with free playfulness and innovation

A playful FW23 pre-collection by creative director Jonathan Anderson. The colorful argyle knit sweater features a voluminous A-line silhouette. The relaxing silhouette and soft wool-based white coat is designed with bold ribbons to create a drymy look. The latest work "Puzzle Thoth", which appeared in the Aiko Nic's "Puzzle" bag, is inspired by the archive "Origami Bag" and combines its characteristics. The innovativeness of Maison, which continues to produce masterpiece bags, shines in a constructive design that combines sharp and supple charm.

THOM BROWNE｜ Artwork depicting the world of novel "White Whale" by etching

The FW23 Collection uses a new artwork material drawn in etching, inspired by Herman Merville's novel "White Whaling". Available in colors reminiscent of sailing wear, mainly gray, red, white, and blue. Focus on outerwear designed from a unique perspective, such as tailoring square shoulder based on short-length suits and down oversize. Unique hats and bags with whales and ships motifs add playfulness to the mannish collection.

JIL SANDER｜ Light and playful world view composed of two silhouettes

PRE-FALL WOMEN'S COLLECTION 2023 combines modern, glamorous charm and practicality to propose a light and playful world view. The carefully selected materials, various colors, and elaborate details emphasize the relaxation mood, and create two original new silhouettes. One is an airy silhouette that combines round shoulder shirts and jackets with voluminous shorts and skirts. The other is a knitwear that fits the body perfectly. I want to enjoy the creation full of tailoring spirit, with a moderate feeling of escape and elegance.

BURBERRY｜ Daniel Lee's first collection emphasizes British identity

Daniel Lee's first 23AW collection reinterpreted the brand and adopted the emblem "Knight on the Horse (EKD)" and bold check patterns of vivid colors. Modern and practical outerwear shines, such as an oversized trench coat with a fake fur collar as an accent, a car coat with a reconstructed standard, a duffle coat that emphasizes a soft silhouette, and an Aviator jacket. Also note is the look that symbolizes U.K.'s identity as a representative brand, such as tartan-style pleated quilts, alancers and argyle sweaters over pants.

COMME des GARÇONS GIRL｜ Aiko Nic ribbon and flower pattern motif express a modest girlish girlishness.

A brand designed by designer Rei Kawakubo based on the concept of "childhood and uniforms". It uses wool gabazines and wool tropicals that are actually used as uniform materials, and develops a collection that resembles a girl, such as a round collar shirt, a voluminous pleated skirt, and an apron-type dress. In the 23AW collection, in addition to the ribbon motif, which is a classic school look, which is Aiko Nic, boldly decorated with gorgeous floral motifs. A new cloak-shaped jacket coat will also appear, giving you a mode and lovely autumn and winter styling. Released from August 3rd (Thursday).

discord Yohji Yamamoto｜ A bag in a beautiful form that embodys Yoji Yamamoto's philosophy

Through luxury accessories, we propose an unfinished and asymmetrical aesthetic by Yoji Yamamoto. "RUBAN", which incorporates the image from the "Yohji Yamamoto" 23AW collection, creates a dramatic silhouette with irregular and complex tapes. Also, Aiko Nic's Y series one shoulder bag uses a carfreser made of aluminum bonded. With a minimal design with functions on the back side, tuck-like details make the bag look three-dimensional. There are also bags that have a beautiful shape, such as a mini bag with a distinctive side zipper. The 23-24 Fall / Winter collection will be released on July 19th (Wednesday), and some collections will be accepted for reservations.

DIOR BEAUTY SHIBUYA｜ Wear "Dior Spirit" on your fingertips. Autumn colors inspired by cuture

Dior Makeup Creative & Image Director Peter Phillips introduces a new autumn color inspired by Maison's chule color in the makeup collection. "Dior Verni", which is popular for its beautiful luster and color development, has been renewed to a total of 21 colors shades that can be enjoyed by combining them with mood and situation. The New Classic Couture Nail Lacker gives you a perfect "Dior" look to your fingertips. You can't miss the limited eye shadow "Sanccurl Cuture", teak, and limited-colored Dior Verni, which are finished with a modern face in autumn and winter. "DISOR BEAUTY SHIBUYA" will be released in advance in limited quantities from July 25th (Tuesday).

Yves Saint Laurent Beauté｜ Paris, Marrakech, and two scenes that captivated the magician of color are palettes.

An eye shadow pallet "Kuturminiccratch" was born, an eye shadow pallet dedicated to the scenery loved by the romantic Paris and passionate Marrakech and Yves Saint Laurent. With four colors calculated so that it can be used in either single color or combination, it is finished in a sophisticated mode face. Because it is blended with beauty oil, it is nice to have a light texture while taking care of the skin around the eyes, and the clear coloring lasts for a long time. It will be developed in six types of beautiful colors, such as neutral beige, deep terracotta, and Icy Mint Blue. Advance reservations will start on July 28 (Fri), and will be released on August 4 (Fri). A "YSL Mini Pouch" will be presented to customers who have booked or purchased "Cutulumini Cratch".

shu uemura｜ Emotionally color your eyes and mouth to make a solid trend face.

"Early Autumn" collection that proposes an emotional autumn color. The lipstick "Lu Juin Limited Kinu Mat", which consists of 20 colors inspired by the four seasons of Japan, such as the burning red color of autumn leaves, continues to be a sophisticated matte finish with a light feel. In addition, "Blows Ward Naginata", which allows you to color your eyebrows according to your hair color and mood, from all four trendy pink and moves, is also released in Japan. Naginata-shaped eyebropencils create a fluffy and present-looking impression. Color your eyes and mouth with ephemeral and elegant autumn colors.

POP UP

TEN. POP UP｜ Unisex accessory brand that can be enjoyed for a long time with aging.

Just adding it to fashion makes yourself gorgeous and a little confident. Held a POP UP SHOP of "TEN" that proposes such accessories by Unisex. 23 The theme of the New Collection “might” is a moment (toki). A new collection created to capture the important time, experience, and emotions that pass instantly, carefully and slowly carve this "time" together, and at the moment shared with yourself and others, "TEN." items can be close to each other. During the period, a total of 38 new works of "tempor" will be available only at the venue.