Rina Fukushi x LOEWE/THOM BROWNE | Toward a fashion journey to meet a new self that I haven't seen yet

Sublimation of American Traditional into avangarde.
Modern tailoring full of playfulness

The theme of THOM BROWNE's Resort Collection 2022 was "I want to be free from now on," with a technical approach to scatter open motifs, such as kites, hot air balloons, and hand patches of children's clouds. "I love traditional styles like preppy and uniforms for a long time. I've been checking THOM BROWNE's clothes all the time, and I thought, "I want to wear them someday." When I actually wore it, I was able to realize the high-quality and creative tailored unique to THOM BROWNE," says Rina Fukushi, a new version of Resort 2022, which modern reinterpretes American traditional, which combines rationality and functionality.

The companion of fashion is
Designer's dog, Hector Brown

One of the icons of THOM BROWNE, the miniature Ducksfund's "Hector". A new edition of this season's gingham pattern has appeared in the "Mini Hector Bag" depicting designer Tom Brown's dog. Rina Fukushi, a 4-year-old dog owner who owns ponzu, picks up a checkered hector bag and smiles. "I think this is the dream of all the dog lovers. I can make my dog fashionable (not anthropomorphic)! I think it would be proud of someone having this bag as a "parent." I also want to make a "ponzu bag" someday (laughs)."

The classic code of THOM BROWNE is
Scattered silver office

Inspired by the mid-century's "Silver Office" packed with designer Tom's own commitment, the interior features THOM BROWNE's classic codes, such as desks, typewriters, and blinds that open and close. The store is full of men's women's Lady-to-wear, bags, shoes, and accessories. In addition, for more diverse targets, the Shibuya PARCO store has a lineup of Aiko Nic accessories with a price range that is easy to pick up, from stationery such as notebooks and pencils to disposable cameras!

Know the fashion of "one's own scent."
Self-expression with fragrance

"The fragrance changes over time. I like perfume because of that kind of depth. What kind of scent does that person smell?…That's very important," says Fukushi, who enthusiastically tested the first five kinds of fragrances of the brand that landed in Japan last July. Aiko Nic bottle design that combines a playful leather cap with a clean and simple and beautiful glass bottle and a tricolor groglan ribbon that symbolizes THOM BROWNE, eye-catching. All five unisex fragrances contain the essence of the earthy and warm "betic" that reminds us of the earth. "I like fragrances that go well with bare skin, so I love warm fragrances such as Woody rather than sweet scents. Of these five types, what is worrisome is "09.27.65 Aud Parfam Bethib Absolute". Because it is only used as a raw material, it has a very pure scent that makes you want to take a deep breath."

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＜BACK＞ LOEWE｜ The world expanded from the late Renaissance art style "Manierism"

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Chekipresend signed by Rina Fukushi

During the period from February 3 (Thursday) to February 17 (Thursday), 2022, a gift campaign will be held at Shibuya PARCO Official SNS.

Please apply for the present by the following method.
①Follow the official Instagram account (@parco_shibuya_official)
②Please comment "Like" on the official Instagram posted on February 3rd with Rina Fukushi signed by the cheki present target post.
A total of 4 people will be presented by lottery from among those who participated.

Winners will be contacted by DM, so please follow the official Shibuya PARCO Instagram.

<Announcement of winning>
After strict selection, in late February 2022, only the winners will be notified via Instagram direct message, and the prize will be sent out and replaced by winning. In addition, prizes are scheduled to be shipped in early March 2022. Please note that it may change depending on various circumstances.