Hikaru Yokota x TORAHEBI coffee / PUEBCO / UN3D. | In search of new stimulation and essence of 2022

It spins the memory of people and things.
Unique and modern recycling-oriented manufacturing

On the fashion floor of Shibuya PARCO 3F, there is a corner where the used wooden shelves show a strong presence. This is the interior shop "PUEBCO". Make things you want to make. Founded in 2007 from such a simple impulse, PUEBCO is a brand that uses recycled materials and reused materials to create new values without much awareness of marketing. If you look closely at the shelves in the store that was used in the print printing shop, you can enjoy the taste and story that old stickers are stuck as they are, letters like graffiti remain, and you can enjoy the taste and story that you can not put out new .

High quality and reasonable
A place where you can meet vintage

The poncho and coveralls worn by Hikaru Yokota are remakes of used military clothes collected in India. The poncho made of rubber pulling fabric also becomes a raincoat, and it has a supple hardness and firmness like shape memory, and the beautiful silhouette when worn is very attractive. The aprons reuse tent fabric for camping. The vintage close of "PUEBCO", which is available at the Shibuya PARCO store, is a high quality, reasonable price, and is a loved item that transcends gender. The vintage once-in-a-lifetime encounter is waiting for the initials that were worn in the past remain, and the tasteful parts such as damage are different.

Items that have been reconstructed from waste materials are grown.
A sustainable lifestyle

The colorful MAO'S FABRIC series, which has been quilted on recycled fabrics distributed in India for bedding, is a nostalgic pouch and tote bag reminiscent of the days of Mao Zedong. "I always like vintage fashion, so it's very cute," says Yokota. In recent years, when the time at home has increased, incense stand was born at the request of customers. In addition, new items have appeared one after another since mid-January, such as a bag that can hold a lunch box and pizza horizontally, which is convenient for taking out and taking home. There are a wide variety of types and designs, including parachute fabrics that have finished their role, materials from construction sites in India, and recycled bags using dead stock belts. "I don't see many fashionable and eco-friendly bags, so I'm happy with these bags. Recently, when I go to supermarkets and convenience stores, I always bring my own bag. I consciously choose eco-friendly shampoo bottles that are not plastic, so that I don't put out garbage at home as much as possible."

People and things circulate.
New value is created from Coco

PUEBCO is also known as the "Purchasing Department" of Shibuya PARCO, where shop staff in the museum search for store equipment and gifts. It is also a community that connects people and enriches everyday life. The POP UP of TORAHEBI coffee, which will start on January 2, will be held at Shibuya PARCO in connection with PUEBCO staff. Like the products created by PUEBCO, we will go to a place where new value is created by circulating connections between people and things.

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＜BACK＞ TORAHEBI coffee is based on the concept of a new area of coffee and science.

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＜NEXT＞ Overturning stereotypes and expressing free individuality and sensibilities "UN3D."