Hikaru Yokota x TORAHEBI coffee / PUEBCO / UN3D. In search of new stimulus and essence of 2022

Creating memories of people and things.
Unique and modern circular manufacturing

On the fashion floor of Shibuya PARCO 3F, there is a corner where the used wooden shelves have a strong presence. This is the interior shop "PUEBCO". Make what you want to make. Find what you want — Born in 2007 from such a simple impulse, PUEBCO is a brand that makes what you want with a sense, and creates new values using recycled materials and reused materials. If you look closely at the shelves inside the store that were used in the live printing press, you can enjoy the taste and story that the old stickers are stuck as they are, the characters like graffiti remain, and the taste and story that cannot be put out in new products.

High quality and reasonable
A place where you can meet at vintage

The poncho and coveralls worn by Hikaru Yokota are remakes of used military clothes collected in India. The poncho made of rubber-dried fabric also becomes a raincoat, and it has a supple hardness and firmness like shape memory, and the beautiful silhouette when worn is very attractive. Aprons reuse tent fabric for camping. The vintage close of PUEBCO, which is available at the Shibuya PARCO store, is a high quality but reasonable price, and is loved beyond gender. The vintage once-in-a-lifetime encounter is waiting, with the initials put in by the old people remaining as they are, and the tasteful parts such as damage are different.

Items reconstructed from waste materials grow
A sustainable lifestyle

The colorful MAO'S FABRIC series, which is quilted on recycled fabrics distributed for bedding in India, is a nostalgic pouch and tote bag reminiscent of Mao Zedong's era. "I usually like vintage fashion, so it's very cute," says Yokota. Recently, when home time has increased, incense stand was born at the request of customers. In addition, new items will appear one after another from mid-January, such as bags that can be easily taken out and taken home, such as bags that can hold lunch boxes and pizza horizontally. There are a wide variety of designs and designs, including parachute fabrics that have finished its role, materials from construction sites in India, and recycled bags using dead stock belts. "I don't see many fashionable and eco-friendly bags, so I'm happy with these bags. Recently, when I go to a supermarket or convenience store, I always bring my own bag. I try to consciously choose a non-plastic eco-friendly shampoo bottle so that I don't waste at home as much as possible."

People and things circulate,
A new value is created from here.

PUEBCO is also known as the “Purchasing Department” of Shibuya PARCO. This is also a community that connects people and enriches daily life. The POP UP of TORAHEBI coffee, which will start on January 2nd (Sun), will be held at Shibuya PARCO due to the connection with PUEBCO staff. Like the products created by PUEBCO, a place where people and things spin and connect together circulate and create new value.

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