Asuka Saito x GOODS ISSEY MIYAKE | Functional beauty that stays in beauty that enhances individuality

To maximize the individuality of a product
A place for free experiments that continue to change

"GOOD GOODS ISSEY MIYAKE" is a miscellaneous goods development project that started in 2018 in search of "good things." The second store, opened on the 3rd floor of Shibuya PARCO in March this year, will create a “mutable space” to bring out the appeal of unique products through playful ideas and unique approaches. The design was designed by "DAIKEI MILLS", who was also in charge of floor renewal of Shibuya PARCO 4F. The space that changes freely by rearranging the framework is a space where stores and galleries live together so that they can experience the theme and background of manufacturing. Until the end of August, we will focus on the new bag "AMIME". As the name suggests, the soft basket-like bag inspired by the structure of the "network" is expressed by three-dimensional beautiful curved surfaces and a smooth collection of shapes without corners. The design combines industrial and craft techniques, in which curved parts made by industrial techniques are carefully joined one by one with the hands of craftsmen.

Born from GOODS rooted in everyday life
Washable basket bag "MOKKO"

Asuka Saito picks up the new "MOKKO BI-COLOR" of "MOKKO", which is popular as a "washable basket bag." The light and soft knit bag woven from a single thread can be washed with water, easy to handle, and can be easily enjoyed in every daily scene such as shopping. In addition, it is beautiful even if it is placed on a table like a fruit basket, and one of the attractions is the functional beauty that snuggles up to the lifestyle of the user. The vivid by-color new color, which is boldly switched up and down, is a companion that casually expresses your personality with a playful design and ease of use that greatly enhances freshness and mood.
"It seemed to be easy to use, and I wanted it realistically. What I want for a bag is functional. I'm attracted to the simple, functional bag."

I accept everything as my own responsibility.
At the age of 25, Asuka Saito's Heart Change

Saito passed the first-year audition of Nogizaka 46 at the age of 13. On February 22 of the following year, he made his CD debut with the 1st single "Guruguru Curtain".
"I didn't know what I was nervous because I was still 13 years old (laughs), but I was very nervous, but I enjoyed following my sisters around me. I was very happy that I was selected as a selected member in my debut single. Several years later, I became more and more involved in the important role, and after the number of juniors increased, I changed to consciousness that "I have to do it properly." That might be a sense of responsibility. The voices of fans can be heard directly, so you can do your best and get rid of it.……Everything was the driving force.
When I was a group, it was most important to fulfill the work I had given and work hard. Even now, of course, it's important to do it properly.……Rather than something, it's changing to a desire to work because everyone wants to have fun. In the past, the evaluation of my solo work could also affect the group, and I thought I had to care about it seriously. But now, whether it fails or succeeds, it all leads to me. It can be pressured, but I accept it all as my own responsibility."

"From now on, it can be plain and plain.
I want to live with care of small happiness."

"What I always remember when I come to Shibuya PARCO is Nogizaka 46's first theater performance at the PARCO Theater in 2012, '16 Principals'. The first act was an audition, and the second act was decided by the audience's vote, and it was a bit harsh stage. The performers change every day depending on the result of the audition, so it's all hard at that time. But looking back, "I'm glad I did it!" It was an important experience as a group that everyone could say. Recently, I feel that the hurdles of happiness are very low (laughs). During this time, the Napolitan made with a little drunk was very delicious and very happy. Now, I feel that really trivial things are happy because I have accumulated various experiences in the group in my teens and early 20s. I worked and showed a lot of gorgeous worlds, so I'd like to live with a really small and small happiness because I can be simple and plain."

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PRESENT

A cheki signed by Asuka Saito will be presented to 4 people by lottery.
From August 8 (Thursday) to August 22 (Thursday), 2024, a gift campaign will be held at Shibuya PARCO's official SNS.

Please apply for the present by the following method.
①Follow Instagram (@parco_shibuya_official) and X (former Twitter) (@shibuya_parco) official accounts.
②If you are applying from Instagram, please comment "Like" on the official Instagram posted on August 8 with Asuka Saito signed cheki target post.
If you are applying from X (former Twitter), please repost the target post.

Winners will be contacted by DM, so please follow the SNS account (Shibuya PARCO Official Instagram or Official X) you are applying for.

<Announcement of winning>
After strict selection, around the end of August 2024, only the winners will be notified via Instagram X (former Twitter) direct message, and the prize will be sent out and replaced by winning. In addition, prizes are scheduled to be shipped around early September 2024. Please note that it may change depending on various circumstances.