Asuka Saito × GOOD GOODS ISSEY MIYAKE Functional beauty in beauty that enhances individuality

Maximize the individuality of the product
An ever-changing Free Experiment

“GOOD GOODS ISSEY MIYAKE” is a miscellaneous goods development project launched in 2018 by exploring “good good things”. The second store, which opened on the 3rd floor of Shibuya PARCO in March this year, will be a “changeable space” to bring out the appeal of unique products through playful ideas and unique approaches. The design was designed by "DAIKEI MILLS", which was also in charge of floor renewal of Shibuya PARCO 4F. The space that changes freely by reconfiguring the framework is a space where stores and galleries can live together so that they can experience the theme and background of manufacturing. Until the end of August, we will focus on the new bag "AMIME". As the name suggests, the soft basket-like bag, inspired by the structure of the “network” is represented by a three-dimensional beautiful curved surface and a smooth collection of hornless shapes. In a design that combines industrial and craft techniques, in which curved parts made by industrial methods are carefully stitched one by one with the hands of craftsmen.

I was born of good GOODS, rooted in everyday life
Washable basket bag "MOKKO"

Asuka Saito gets a new "MOKKO BI-COLOR" from MOKKO, which is popular as a "washable basket bag". The light and soft knit bag knitted from a single thread can be washed with water, easy to handle, and can be easily enjoyed in every day, such as shopping. In addition, it is beautiful even if it is placed on a table like a fruit basket, and the functional beauty that snuggles up to the lifestyle of the user is one of the attractions. The bright new color of By kolor, which has been boldly switched up and down, is a playful design and ease of use that make you feel fresh and comfortable.
“It was easy to use and I wanted it to be real. What I want in my bag is functional beauty. I’m attracted to a bag with a simple function.”

I accept everything as my own responsibility.
25 years old, changes in the mind of Asuka Saito

Saito passed Nogizaka 46's first-year audition when he was 13 years old. On February 22 of the following year, he made his CD debut with his first single "Gourg Curtain".
"I was only 13 years old, so I didn't know what I was nervous (laughs), but I was very nervous, but I was having fun following my sisters around me. I was very happy because I was selected as a selected member in the debut single. A few years later, I was entrusted with important roles, and after the number of juniors increased, I changed to consciousness that I had to do it properly. That may be a sense of responsibility. The voice of the fans reaches you directly, so you can do your best or lose it.……That was all the driving force.
When I was a group, it was most important to complete the work I gave and work hard. Of course, it’s important to do it right now, but……Rather than doing something, everyone is changing to work because they want to do something fun. In the past, the evaluation of my solo work could affect the group as well, and I thought I had to worry about severe things. But now, if you fail or succeed, everything will only connect to me. It can be pressured, but I accept it all as my responsibility.”

"From now on, you can be plain and plain,
I want to live with little happiness.”

"When I come to Shibuya PARCO, I always remember the first Nogizaka 46 performance in PARCO THEATER in 2012, 'Principals of 16 people'. It was a little harsh stage where the first act was audition, and the audience voted to determine the performers of the second act. The performers change every day depending on the result of the audition, so everyone is already suffering at that time. Looking back, I said, “Glad you did it!” It was an important experience as a group that everyone can say. Recently, I feel that the hurdles of happiness are getting very low (laughs). During this time, the Napolitan made while being a little drunk was very delicious and very happy. Now, the reason I feel really happy about the trivial things may be because I have accumulated various experiences in the group in my teens and early 20s. I have worked and showed a lot of glamorous worlds, so from now on, I would like to take care of the little little happiness, because I can be modest and sober in the future."

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PRESENT

Asuka Saito Signed Cheki will be presented to 4 people by lottery.
From August 8 (Thursday) to August 22 (Thursday), 2024, a gift campaign will be held at Shibuya PARCO Official SNS.

Please apply for the gift by the following method.
①Follow Instagram (@parco_shibuya_official) and X (former Twitter) (@shibuya_parco) official accounts.
②If you are applying from Instagram, please comment "Like" on Instagram on the official Instagram posted on August 8th on the check target posted by Asuka Saito.
If you are applying from X (former Twitter), please repost the target post.

We will contact you by DM, so please follow your SNS account (Shibuya PARCO official Instagram or official X) you are applying for.

Announcement of Winning
After strict selection, around late August 2024, only winners will be contacted by direct message of Instagram X (former Twitter) and will be replaced by winning by sending prizes. In addition, prizes are scheduled to be shipped around early September 2024. Please note that it may vary slightly depending on the circumstances.