Asuka Saito × DIOR BEAUTY SHIBUYA| Memories and stories in each scent

Shibuya area's only boutique
MAISON CHRISTIAN DIOR

In the spacious DIOR BEAUTY SHIBUYA, which stands like a street store on Nakasib Street, which connects the East-West Building on the 1st floor of Shibuya PARCO, you can enjoy the total world view of Dior Beauty from fragrances to makeup and skin care. Notably, the corner of "Maison Christian Dior", the only store in the Shibuya area. Dior's special fragrance collection, born from a dialogue between perfume and couture, offers a wide range of flavors ranging from 22 unique fragrances to liquid soaps, lotions, candles and more. In addition to limited items that can only be obtained here, DIOR BEAUTY SHIBUYA offers a wide range of services such as stamping on lipsticks.

Fusion of mode and aroma.
Fragrance for a style finish

Christian Dior described himself as "Rie Kucu and a puffeur." He positioned perfume as the “Final Touch,” not only dresses but also hats and shoes, and only with perfume as the final finish of the style, it was Rie Kucu, who thought that a beautiful appearance would be perfected and created a total look including fragrance.
In the section of "Maison Christian Dior" at DIOR BEAUTY SHIBUYA, you can meet 22 kinds of fragrances that are closely linked to the history of the Maison and emit a luxurious and delicate scent that is particular about raw materials like haute couture. A symbol of Dior, a symbolic color, "Dior Grey". Christian Dior's story is contained in each perfume, such as "Lucky", which sewed into the hem of a haute couture dress or sublimated a single lucky lily sneaked into his chest pocket, and "Jasmin Dezanju", where the name comes from the "Angel Inlet" on the inner land of Nice where he spent his summer vacation.
"I heard that the lily that Christian Dior had put in his pocket as a talisman had a scent called 'lucky', and I thought the story was very nice. I like the refreshing scent, and I like this fragrance, which has a faint scent of lily lily from behind the white flowers. It's nice to have a name that gives you good luck on your side," says Asuka Saito.

I want to enjoy the lingering of delicate fragrance all day long

At "Maison Christian Dior", in addition to fragrances, you can meet items with fragrances that enrich your daily life, such as hand & body lotion, liquid soap, hair puffeur, candles, etc.
Bath & body products can be layered with fragrances with the same fragrance, so you can enjoy a more dense aroma, and if you combine different fragrances, you can tailor it to your own fragrance.
In addition, at Maison Christian Dior, who values gifts, we can create beautiful art-like gift wrappings that make the joy of giving gifts to loved ones, the joy of receiving them, and the joy of opening gifts at home a special moment.

I also want to check out Mitzah, inspired by Christian Dior's unique Muses, who was always wearing a scarf around his wrist. Not only can it be worn on the neck, but it can also be used as a head accessory or belt, or as a bracelet around the wrist or as a jewelry that colors the bag, and is active in every scene. You can enjoy the arrangement according to the mood of the day.

Amemories of Asuka Saito and fragrance.
Something that stimulates her sensitivity

“The smell reminds me of that person. Maybe it reaches people first before clothes, so fragrance is a very important essence. In the group era, quite a few members said, "I can understand the smell of Asuka immediately" and "I know (with fragrance) that Asuka was here." When I happened to go to the office after graduation, I said, "I was there at that time!" And once he understood my existence. I'm so glad that you remembered me with the smell. I still remember it very well."

For her, a “beautiful person” is an honest person. When you see a person who can enjoy it honestly, laugh, and spit out feelings that they dislike, the feeling that they are beautiful grows. I asked what I was doing consciously in order to improve my own sensitivity to be honest.
“I often go to the cinema. After watching a lot of movies, I think it’s probably inspired by a lot of emotions. One of the most impressive things I’ve seen recently was “Ann.” It was a work that made me think about, and I felt like I liked it. Theatrical anime "Lookback" was also good. It was a work that made me think from a different perspective than "An". It was very interesting."

◼︎ Items worn by Asuka Saito
STUDIOUS Bespoke VIVIANO Tule Layered T-shirt ¥24,200, Imitation Onyx necklace ¥13,200, Bondage Denim Pants ¥37,400, STUDIOUS Bespoke AKIKO AOI Rofer ¥28,600
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