Saito Asuka x DIOR BEAUTY SHIBUYA | Memories and stories that dwell in each fragrance

The only boutique in Shibuya area
"Maison Christian Dior,"

The spacious DIOR BEAUTY SHIBUYA, which connects the East-West building on Shibuya PARCO 1F, stands like a street shop on Nakashibu Street, offers a total world view of Dior Beauty, from fragrances to makeup and skin care. Noteworthy is the corner of Maison Christian Dior, the only store in the Shibuya area. Dior's special fragrance collection, born from the interaction between perfume and coulle, offers a wide range of lineups, from 22 unique fragrances to liquid soaps, lotions, candles, etc. In addition, there are plenty of services only for DIOR BEAUTY SHIBUYA, such as limited items that can only be obtained here and stamping on the lipstick.

The fusion of mode and aroma.
Fragrance to finish the style

Christian Dior, who called himself, "I'm a Kuchu Rie and a puffererer." He regarded perfume as "Final Touch" and had not only dresses but also hats and shoes, and perfume as the overall finish of the style, he thought that a beautiful appearance would be completed, and it was Kuchu Rie, who created a total look including fragrance.
In the corner of DIOR BEAUTY SHIBUYA's "Maison Christian Dior", you can meet 22 kinds of fragrances that are closely linked to the history of Maison and have a luxurious and delicate scent that is particular about raw materials like haute couture. The symple-style "Glydiool" expresses "Dior gray", a color that symbolizes Dior. "Lucky," in which Christian Dior prays for the success of the show, sewed to the hem of a haute couture dress or sublimated a single lucky lily of lily sneaked in his chest pocket, and "Jasminde" in which one of the origins of the scents is derived from the "inlet of angels" on the inland of Nice where he spent his summer vacation.
"I heard that the lily of the valley that Christian Dior had put in his pocket as a talisman had a scent called 'lucky', and I thought the story was very nice. I liked the refreshing scent, and I really liked this fragrance, with the delicate scent of lily of lily from behind the white flowers. It's also nice to have a name that will give you good luck to your ally," says Asuka Saito.

I want to enjoy the lingering of delicate fragrance all day long

At the Maison Christian Dior, in addition to fragrances, you can encounter items with fragrances that enrich your daily life, such as hand and body lotion, liquid soap, hair puffs, and candles.
Bath & body products can be layered with the same fragrance, so you can enjoy a more dense scent, and if you combine different scents, you can tailor it to your own scent.
Also, at Maison Christian Dior, which values gifts, you can create a beautiful art-like gift wrapping that makes the joy of giving gifts to loved ones, the joy of receiving them, and the pleasure of opening gifts at home as a special moment.

We also want to check out "Mitzah", which was inspired by Mitsä Bricar, a unique muse for Christian Dior, always wrapped a scarf around his wrist. Not only on your neck, it can also be used as a head accessory or belt, or as a bracelet to wrap around your wrist or color your bag, and is active in all scenes. You can enjoy arranging it according to the mood of the day.

A memory of Asuka Saito and fragrance.
What stimulates her sensibility

"The fragrance reminds me of the person. Maybe it's the first thing to reach people before clothes, so the scent is a very important essence. During the group era, quite a lot of members said, "I can easily understand Asuka's smell" and "I understand that Asuka was here (by scent)." When I happened to go to the office after graduation, "I was there at that time!" And I was able to understand my existence. I was so happy to remember me with the scent. I still remember it very well."

For her, a "beautiful person" is an honest person. If you see a person who can enjoy it honestly, laugh, and exhale emotions that you hate, you will develop a feeling of beautiful. I asked what I was conscious of in order to improve my own sensitivity to be honest.
"I often go to movie theaters. After watching various movies, I think that various sensibilities are stimulated. One of the most impressive things I saw recently was "That's That." It was a work that made me think a little bit, and I felt like it. Theatrical anime "Lookback" was also good. It was a work that made me think from a different perspective than "Anko". It was very interesting."

◼︎ Items worn by Asuka Saito
STUDIOUS Bespoke VIVIANO Tule Layered T-shirt ¥24,200, Imitation Onix necklace ¥13,200, Bondage Denim pants ¥37,400, STUDIOUS Bespoke AKIKO AOI Loafer ¥28,600
3F／STUDIOUS ＜check it＞

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