Asuka Saito x MM6 Maison Margiela | Look for "likes" that fuses with individuality

Give a new Atitude to familiar things
Reevaluate original value with abstraction at the core

"MM6 Maison Margiela" continues to rebuild modern wardrobes with a wit and a bold approach. Based on the brand's philosophy of “Ready when worn,” she provides a wardrobe that emphasizes the individuality of the wearer, regardless of gender or style. The "SHOW" collection in autumn and winter 2024 uses abstraction as a keyword to express the results arising from the fact that it is as it is, the lack of a sense of no narrative at all, and the distorted stereotypes in frankness. Cardigans and coats are worn like capes by putting slits under the armholes and wearing them, and the jacket is intentionally half-length so that it is a dress or an outerwear, blur the border. Although it was as it was, it created a new meaning and another function instead of what it should be. On the other hand, it also has a panquish impression, such as the shoulder line raised by the posture of the cat back and the knit damage processing.
Playing with textures, trying lengths and widths, and repeating production with different fabrics, reevaluating the value of abstraction and giving unique and new Atitudes to familiar things.

On September 13, "MM6 Maison Margiela" was released.
Reopened to Shibuya PARCO 3F

"The knit I wore today is very comfortable, and I felt the uniqueness of MM6 Maison Margiela with a silhouette and design that both men and women can enjoy regardless of gender."
The knitwear worn by Asuka Saito will be released in advance on September 13 this year at MM6 Maison Margiela, the largest in Japan, which will be reopened on the 3rd floor of Shibuya PARCO by expanding the store area. It also appeared on the runway of the "SHOW" collection in autumn and winter 2024, and is a noteworthy item characterized by its oversized silhouette and unique graphics.

Good sense means
Have your own "likes" properly

Mr. Saito's fashion sense, who has been serializing fashion in men's magazines for many years, and wears boyish-like clothes well, attracts attention. What kind of charm is fashion for her?
"I've also done an idol, so I've been wearing various costumes so far. If you wear Nogizaka 46 uniforms, you will naturally feel refreshed, and if you wear live costumes, you will feel excited. After all, you can change your mind and change your head depending on your clothes. That's why when I want to change my feelings, I go online shopping and see clothes. I think the person who has a good taste is a person who has a good taste and who likes or dislikes and can choose properly."

"Recently, there are a lot of unisex designs. I like oversized clothes, so I often see men's things naturally. Somehow, men's has a larger number of pockets and a larger one, and I think that such functional beauty is also the appeal of men's wear. Usually, you often choose a blue or green cold color, or white or black. When I asked the fans about the image of my color, there were many white and blue answers, and I realized that it was such an image."

Saito: A major change in the life of Asuka
Nogizaka 46 and "Sand Woman"

Asuka Saito's favorite book is "Sand Woman" by Kobo Abe. This work, which I read when I was a teenager, is known as a work that re-reads many times at the time of life and greatly influenced her.
"The book that changed the view of life is 'Sand Woman'. I was a little bit caught in myself and read it again and again. At the end of my activities at Nogizaka 46, I spent a good time cherishing "giving up" in a good way. That's something that leads to the work called "The Girl of Sand". Maybe I was influenced by it.
Originally, I have an easy-to-understand personality. This was especially true in the early days of Nogizaka. However, as I grew older, I had various experiences in the group, and I wonder if it became a character that seemed to be "Oh, okay?" I've never been doing something properly with my own will, such as learning since I was young, but after entering Nogizaka 46, it changed very much. I think the impact of getting a job that had to be done by a large number of people was also great. I've been active for about 12 years, and I think I've changed myself after many laps, but the most change was that it became brighter. I feel like I don't think about it or feel negative."

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