COCO×THOM BROWNE｜ Color your own character. Waiting for spring

“This is the starting point.”
Collection that traces the origins of THOM BROWNE

“Classic Preppy Style” — New York-based THOM BROWNE’s Spring Collection 2025 brings together the past and present dialogue that revives the brand’s distinctive “likeness”. Preppy college style, mid-century Modernism, and the spirit of the athlete……Designer Tom Browne’s own creative vision, through deep personal lenses, is beautifully united by sophisticated craftsmanship.
Classic lattice patterns, stripes, hand-woven Madras, soft corduroy, and more, this season we paid tribute to the classic preppy lifestyle by seamlessly incorporating playful proportions, vivid colors, and unexpected details of the design. It is a return to the origin of the brand called THOM BROWNE, which combines classical and college inspiration. Timeless, challenging and modern style is his eternal statement.

“How to combine it,
“Can you show yourself?”

Last fall, COCO met Tom Browne for the first time when an event celebrating the 20th anniversary of the THOM BROWNE brand was held in Tokyo. "I was very nervous, but I talked to Tom a little bit. I think THOM BROWNE's charm is that the finest parts have a solid design, and the tones are put together in gray," says COCO. Today's shooting is self-styling. The short-length "Classic Cable 4BAR V-Neck Vest" with a classic sophistication touch combined with an Oxford cotton shirt dress, and enjoyed the layering of a shirt dress hidden from the gray mini skirt.
"When I coordinate, I value the most what kind of clothes I want to wear now. How can I combine them to express my “self-ness”—I try to devise colors and materials to express them. The way I wear the shirt out of the skirt is my favorite. Like Thom Browne, I wanted to enjoy the contrast between gray and white.”
Her 4 Bath Tripe mini Thoth (black and gray) is a limited item that is only available in Japan. Mini camera bags (black and gray) of the same design are also limited to Japan.

Tom Browne's beloved dog, "Hector"
Playful and fashionable buddy

It is no exaggeration to say that Tom Browne's dog, "HECTOR" of Miniature Dachshund, is probably the most famous dog in fashion. The HECTOR bag, which imitates a dog that has appeared since its founding, is an iconic bag that symbolizes THOM BROWNE and has been loved all over the world. We are developing a variety of items such as jackets, long skirts, and fragrant origami sets with various details of HECTOR.
During the cruise inside the store, COCO was fascinated by the red and black "HECTOR Coin Case" with a three-dimensional form. If you decorate it as a charm on your favorite bag, it will be a playful fashion companion.

"Fashion,
“Freedom is the greatest attraction.”

"I've always been a daily routine to be in a vintage shop run by my parents in Harajuku since I was young. Everyone you meet here enjoys fashion! It looks lively. Because it was such an environment, I naturally began to be interested in clothes. Fashion is the greatest attraction to be “freedom”. It's really fun to be able to freely coordinate with your favorite colors and clothes and express your personality.
“I want to enjoy fashion too!” I started Instagram when I was 4 years old. At that time, I was thinking about coordinating with my parents to put it on Instagram. Nine years later, the feeling that I still value is “originality”. For me, originality = freedom. Depending on your mood, fashion is one of the things you can combine. This spring, I would like to try a design style. For example, I would like to combine extremely large and small clothes to enjoy coordination.”

Scheduled to be released soon
COCO×MARC JACOBS｜ Fashion and life DIY mind