A 14-year-old COCO who is active in multi-talented talent with stylists, models, photographers, and actors. Her styling, which was fascinated by Instagram, which opened in 2015 when she was only four years old, is unique and bold, full of overwhelming originality, and followers around the world (521,000 as of January 2025) give a hot gaze to her growing through the self-expression of fashion. COCO, a fashionist representative of the alpha generation, wears a seasonal look of spring that he has styling himself, and a shop cruise on "THOM BROWNE". "Originality = Freedom," she expressed her love for fashion.
- Photo
- Yuri Horie
- Stylist
- Coco
- Hair&Make
- Yuya Nara(SHIMA)
- Text
- Hisako Yamazaki
- Edit
- Mariko Araki , Naoko Kinoshita(RIDE)
"This is the starting point."
A collection that traces the origin of THOM BROWNE
The 2025 Spring Collection of THOM BROWNE, based in New York, is a past and present dialogue that revives the distinctive character of the brand. Preppy college style, mid-century Modernism, and the spirit of athletes……Designer Tom Brown's creative vision through his deep and personal lens is splendidly united by sophisticated craftsmanship.
With classic lattice patterns, stripes, hand-woven madras, and soft corduroy, this season's work seamlessly incorporating playful proportions, vivid colors, and unexpected design details, to pay tribute to the classic preppy lifestyle. It's the origin of the brand called THOM BROWNE, a fusion of classical and college inspiration. The timeless, challenging and modern style is his eternal statement.
"How do you combine it?
"Is it possible to express myself?"
Last fall, when an event to celebrate the 20th anniversary of THOM BROWNE's brand was held in Tokyo, COCO met Tom Brown for the first time. "I was very nervous, but I spoke with Tom a little bit. I think the appeal of THOM BROWNE is that the fine parts have a solid design, and the tones are summarized in gray," says COCO. Today's shooting is by self-styling. Combined with the short-length "Classic Cable 4BAR V-neck vest", which attracts a classic sophistication touch, Oxford Cotton shirt dress, we enjoyed layering on a shirt dress that can be seen and hidden from a gray mini skirt.
"When coordinating, the most important thing is what kind of clothes I want to wear today. We are trying to express ourselves by devising colors and materials, how we can combine them. I'm fond of how to wear a shirt that dares out of the skirt. Like THOM BROWNE, I wanted to enjoy the contrast between gray and white."
The 4 Bath Tripe Mini Thoth (two types of black and gray) she has is a limited item that is available only in Japan. Mini camera bags with the same design (black and gray) are also limited to Japan.
Mid-carf socks 4BAR striped light weight cotton ¥20,900, acetate rectangular glasses ¥90,200
Light Gray Kidsuede Tech Running Shoes ¥85,800 (Left) Smooth Car Flazer Barti Cal Mini Thoth ¥280,500
(Right) Smooth Car Flather Horizontal Mini Camera Bag ¥247,500 Smooth Car Flazer 4 Barbertic Mini Thoth ¥297,000
Tom Brown's dog named "HECTOR"
Playful and stylish companion
It's no exaggeration to say that Tom Brown's dog, "HECTOR," is probably the most famous dog in the fashion world. The "HECTOR bag", which imitates the dog that has appeared since the brand was founded, is an icon bag that symbolizes THOM BROWNE, and has been loved all over the world. A variety of items are available, such as jackets, long skirts, and fragrant origami sets featuring HECTOR details everywhere.
During the cruise around the store, COCO attracted attention to the red and black "HECTOR Coin Case" with a three-dimensional form. If you decorate your favorite bag as a charm, it will be a companion to playful fashion.
"Fashion is
"Freedom is the greatest attraction."
"I've always been in a vintage shop run by my parents in Harajuku since I was young. The people I meet there are all enjoying fashion! I can see it lively. Because of that kind of environment, I naturally began to be interested in clothes. The biggest attraction of fashion is that it is "freedom." It's really fun to be able to freely coordinate with your favorite colors and clothes and express your personality.
"I want to enjoy fashion too!" I started Instagram at the age of four because I thought. At that time, I was thinking about coordinating with my parents to put it on Instagram. Nine years later, I still value the sense of "originality." For me, originality is free. Fashion is one of the things that can be combined with anything depending on your mood. This spring, I would like to try a design style. For example, I would like to combine extremely large and small clothes to enjoy coordinating."
Scheduled to be released soon
COCO×MARC JACOBS| DIY mind in both fashion and life
- Shop name
- THOM BROWNE
- Floor
- 1F
- Official brand site
- https://www.thombrowne.com/jp/
- Official SNS
- Instagram(@thombrowne)
- X(@ThomBrowne)
- LINE(@thombrowne)
COCO
Born in Fukushima Prefecture in 2010. Fashonista of the alpha generation. In 2015, when he opened his own Instagram at the age of four, he became a hot topic around the world, saying that his originality style and fashion expressiveness were "too fashionable", and has 521,000 followers (as of January 2025). In 2021, he also made his actor debut in the movie "Sorrowful Derera".
Instagram(@coco_pinkprincess)