Two permanent real stores, "Almost Day," are OPEN. What is the difference?

A select shop with a new sense that develops from a unique perspective of "Almost Day"!
Opening on the 4th floor, "Almost Japanese Culture" is a cultural information center in Tokyo.

"Almost Japanese Culture" opens on the 4th floor. Shigesato Itoi worked on naming, and the meaning of "culture" is "culture". The theme is "Mainichi, Tokyo special feature." Tokyo is home to various events such as exhibitions, events, and live performances every day. It is a place to select and introduce cultural events that are buried due to excessive information from the viewpoint of "almost day". In addition, limited items from Shibuya PARCO are also lined up. The first one is "Mizusawa Down of almost Day", which adds an original lining to "Mizusawa Down" with amazing warmth, lightness and smart design. This limited color cocoa appears.

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The first event is Shigesatou Itoi x Akiko Yano x 10 artists! The funny event space "Almost Sunday" opens on the 8th floor.

Another thing that opens on the 8th floor is almost Sunday. Every time you visit, it is a spot where you can enjoy the excitement of Sunday, but if you want to express the whole picture in a word, it is a strange event space. From exhibitions and live performances to workshops, talk shows to cafes and shopping plans, the content is endless.

And the opening event I'm worried about is "Akco-chan and Itoi." 。 Shigesato Itoi writes the lyrics, draws the image of a song composed by Akiko Yano, and displays works by 10 artists. From now on, look forward to seeing what works will be lined up, such as Taiyo Matsumoto x "Come on a bicycle", Yuko Higuchi x "Super FOLK SONG", Sebastian Masuda x "Frog".

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Original goods of "Akco-chan and Itoi" are also completed.

"Almost Sunday", original goods with the motif of the exhibited works of "Akco-chan and Itoi" are also sold. Attention is a collection of poems in the center of the photo. Itoi-san and Yano-san special talks, and the works of participating artists are posted along with the lyrics, so you can immerse yourself in memories even after enjoying the exhibition.

Schadaraper Bose x Yume Nemu x Shigesato Itoi talks about Shibuya PARCO "If you collect what you like, PARCO was created." A popular series!

Shibuya PARCO before the renewal OPEN. Shigesato Itoi toured the hall with Schadaraper Bose and Yume Nemu. A series of seven times, where you can visit the sites under construction of "Almost Day Culture" and "Almost Sunday", and learn about the thoughts and episodes up to completion of "Almost Day Culture" and "Almost Sunday". What is the “deep connection” between Itoi and Shibuya PARCO?

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Expectations for novel events and unique collaboration items!

Started in 1998, the "Almost Nikkan Itoi Shimbun" has been producing hit items such as the "Almost Nikkan" by transmitting a number of cultures. What kind of culture will be transmitted from the two permanent real stores in the future and fun projects will be created?……。 I'm looking forward to it!