"Cultural Information Center" where the staff of "almost day" gathered together.
"Actually, I started to keep a diary because of" almost the day "," Serina Motora told me secretly. Recently, I was fascinated by the "Almost five-year notebook" used by my friend, and I just started using it right away. The shop "Almost Nikka Culturen", which she was looking forward to visiting this time, is a shop named "Cultural Information Center" operated by "Almost Daily Itoi Shimbun". A unique shop that recommends exhibitions, movies, events, etc. caught on the antenna of the "almost day" staff, sells catalogs of exhibitions and museum goods. At the same time, items from "almost day" that are our products are also introduced and sold as "one culture that makes life happy." The diaries and wear collections that Motoola loves are almost one of those day goods.



I found in collaboration wear LDKWARE,
Perfect collection for the New Normal era
"LDKWARE", which will be released on Wednesday, April 14 at "Almost Day Culture", is a collection based on the theme of "Home Uniform" created in collaboration with the apparel brand "YAECA" and "Almost Day" under the slogan "Let's make home more fun". The look of the Spring and Summer 2021 collection, which Mr. Motoola served as a model, is also a must-see. This time, the light blue gown shirt, called "Tsukihaku", which she wore, is an excellent item that can be worn as a dress or a spring coat. "The light and refreshing shirt dress made of 100% cotton is also recommended for spring walk styles. I like the moderate tension of the fabric that looks mature. It's cute to match the aprons together!", Motoola seems happy with the light comfort.


The item of that masterpiece
Original goods of "Almost Nichi Culturen" are also on sale.
At present, we would like to focus on the recommended items that can be purchased in almost daily culture are the goods of the "Mondrian Exhibition for Pure Painting" held at the SOMPO Museum until June 6, 2021 (Sun). In addition to catalogs that can not be purchased unless you go to the art exhibition, handkerchiefs, postcards, nail stickers, etc. of the painting "Composition" series, which is strictly composed of grids representing Piet Mondrian and three colors, are also available. In addition, items such as tote bags, ticket holders, and sakosh that are on sale as original goods of "Almost Nichi Culturen" are gathered as accompany when going to the art exhibition.
The original goods of almost Nichi Culture are on sale here.







You can meet the original character "Culturen"
Discover hidden photo spots in the back of the shop!
Do you know the walls that the shop icon “Culturen” is drawn on the wall of the passageway on the 4th floor of Shibuya PARCO, on the 4th floor of the Shibuya PARCO? In fact, it is a space that is attracting attention as a hidden photo spot, and Marina Motora, who discovered the "culture" lurking in the wall, posed in front of the wall without thinking "cute!" If you know it, it is almost a day culture that will be even more fun, so please come in touch with the topic of art and culture.




- Shop name
- Nearly a day culture
- Floor
- 4F
- Handle items
- Cultural Information Center
- TEL
- 03-5422-3963
- Official SNS
- Instagram : @parco_hobonichi
- Remarks
- Can be purchased at PARCO ONLINE STORE
Chekipresent with autographed by Serina Motoola
From April 13 (Tuesday) to April 27 (Tuesday), 2021, a present will be held on Shibuya PARCO official Instagram.
<How to apply>
① Follow Instagram official account “@parco_shibuya_official”
② @parco_shibuya_official uploaded on April 13, "Like" for the Chekipresent target post signed by Marina Motora
③"Like!" Please comment in the comments section of the post you received.
We will present it to 5 people by lot from among those who participated.
We will contact you by DM, so please follow Shibuya PARCO official Instagram @parco_shibuya_official (@parco_shibuya_official).
※You can apply only once per person.
※Those who have already followed will also participate in the lottery as they like the target post.
※The right to win shall be the owner of the winner, and transfer to a third party (whether paid or free) and cashing will be prohibited.
Announcement of Winning
After strict selection, only the winners will be contacted via Instagram direct message around early May 2021, and the prizes will be sent to the winners. In addition, prizes are scheduled to be shipped in mid-May 2021. Please note that it may vary slightly depending on the circumstances.
※If you do not respond to the direct message within the deadline, or if you do not provide information such as address after winning notification, the winning will be invalidated.
※The personal information provided by the winner will be used only to inform the winners of this campaign and to send prizes.
※We do not accept any inquiries regarding the reasons for the election.
※Acts that interfere with the operation of social media, acts that violate the purpose, and acts that we judge inappropriate are prohibited.
※This campaign has nothing to do with Facebook Instagram.
※Please note that this campaign is subject to change or cancellation without notice.

Motora's Rina
He was born on October 9, 1998. Born in Tokyo. The model debuted in the magazine "Shoen" in January 2015. He made his film debut in the movie "Girls Encounter" released in 2018, expanding his range of activities as an actress. Received the Kinema Junpo Best Ten Rookie Actress Award for "Wind Phone" and "Title, Rejection" released in 2020.
Instagram(@sereeeenam)