“SHIBUYA PARCO S/S NEW LOOK”｜ New things in a new era. Shibuya PARCO Spring Summer Collection

[ 1F ] SHŌTENGAI-EDIT-TOKYO

GUCCI/Ann Dorogenus latest collection

Alessandro Michele, creative director of GUCCI, who has surprised the fashion scene with innovative ideas. The latest collection, entitled "Epilogue" with the meaning of the final act, is a statement that questions the customs familiar to the fashion world and tries new challenges. There are many neutral designs that can be said to be the Michele-bushi this season, such as removing the boundaries of gender. While incorporating the essence of the street, the graphical dresses and setups are all elegantly arranged in luxury.

LOEWE / The wearer transforms “clothes for dreamers”

This season's "LOEWE" presents a collection that greedfully explores the art nature of fashion. Using a lot of curves and loops, he built a beauty that reminds me of abstract sculptures. Among them, the items of balloon swelling like balloons are the ones that catch the eye. It floats with a round bulge shape. "It's clothes for those who dream," says LOEWE. Even the silhouette of the wearer can be transformed, and these clothes remind you of the joy of enjoying fashion.

A gender-free world view that imagined and created a sports tournament held at THOM BROWNE/Mon.

THOM BROWNE’s new collection is an image of “the first sporting event on the moon” which is 239,000 miles above Earth. The collection with a futuristic atmosphere is based on the theme of "Men's wear as women's wear and women's wear as men's wear", and a gender-free collection such as pleated skirts and short cut trousers for men, and oversized saxoots that pull the body for women. Each item uses high-quality materials such as wool, cotton, cashmere, silk and satin to create delicately and elaborately.

discord Yohji Yamamoto / Unfinished and asymmetric aesthetics expressed in bags

"discord Yohji Yamamoto" is a brand that Yoji Yamamoto, who has been leading the world's mode scene with innovative designs created from the spirit of rebellion against established concepts, proposes new values through luxury accessories. This season, we took out the creations from Yohji Yamamoto's 2021SS collection and rolled out the replaced bags. Based on Yamamoto's philosophy of unfinished and asymmetrical aesthetics, the emphasised knots and prints drawn in a unique calligraphy pattern written by Yoji Yamamoto are incorporated into the brand's unique expression. 2021SS will start on February 5 (Friday).

HUMAN MADE / Wearing boldly designed brand signature

"HUMAN MADE" is a fashion label directed by creative director NIGO® on the theme of "fusion of past and future". The 2021SS lineup also reflects the pop world view of NIGO® while being mature and sophisticated streetwear. In addition to the familiar logo and camouflage pattern, the coach jacket and hoody, which are eternal standard items, the brand signature white bears and hotdog graphics are designed by Aiko Nic.

DIOR BEAUTY SHIBUYA / For today's women who live as lively as flowers

"DIR BEAUTY SHIBUYA" allows you to enjoy the total beauty of the brand at once, from fragrances to makeup and skin care. The shop's attention in spring and summer 2021 is the new makeup collection. Cherry blossoms that bloom beautifully with warm sunlight and dye the scenery pink. Limited colors of eyeshadow and lip gloss inspired by the cherry blossoms in full bloom that color spring are now available. Inspiring spring, add pure and feminine glow. There are also substantial services such as lipstick stamping services, so please feel free to visit the store first. Sales will start in limited quantities from February 11, 2021 (Thursday).

Yves Saint Laurent Beauté / Renew your feelings with gorgeous pastel colors to prepare for the spring.

"Yves Saint Laurent Beauté" proposes beauty and style for women to be proud of themselves and live their lives positively. A collection of pastel colors that combine softness and strength has arrived for the spring season when the heart dances. Milky kolor's lip, which updates to the mood of spring with a single paint, is also reprinted in addition to two new limited colors for this look, two colors that were sold out very popular last year. The eye and face color palette of a package based on spring-like Peer pink, which makes you feel better just by picking it up, is a versatile gem that can be used in various scenes. Reservation starts on February 12 (Fri), release starts on February 19 (Fri).

shu uemura / Spring new series that makes the beauty of individuality shine even more

In "shu uemura", the spring new series will be launched from March 1 (Monday). There are items that bring out the beauty and identity of the skin, such as "3D Face Shape Powder", a three-dimensional face powder for Asians who create a beautiful three-dimensional feeling with a single coat, and "Chromatic Suzuki Flash", an eye palette that collects colors inspired from "red beans" of Japanese sweets such as metallic crimson and vivid reddish brown. All stores will start on February 22 (Monday).

IPSA / “Kia buried” eyeliner without needing techniques to snuggle up to users

IPSA is a counseling brand named after Latin for "self" and "spontaneous". The brand's new product will be released as an eyeliner developed to meet the needs of women who want to create a natural yet impressive sight. While many women are worried, such as being stressed unnaturally, or conversely feeling too thin and unsatisfactory, the product can emphasize the "impression of the eyes" by filling Kia while taking advantage of the individuality of each individual's eyes, and it is possible to get close to the ideal eye without the need for any technique.