With pink hair as a trademark, AMIAYA is now attracting attention from fashion rubbers around the world. This time, at jóuetie, where they serve as creative directors, we picked up recommended items and talked about the past and present of Shibuya PARCO.
- Photo
- Sachiko Saito
- Text
- Megumi Otake
- Edit
- RIDE MEDIA＆DESIGN inc.
“We want to be a source of culture that connects Japan and the world.”
They express their thoughts in "jóuetie".
The new "jóuetie", which opened on the 5th floor, NEXT TOKYO floor, proposes a free mix style that is not bound by genre. I asked AMIAYA, who conveys the joy of expressing individuality, once again, about her thoughts on the brand. "The charm of the brand is that you can enjoy not only fashion but also the world of pop culture and art. There are plenty of collaborations with artists we find interesting, so ideally we can be a source of culture that connects Japan and the world." (AYA). “The fusion of culture as well as trends is the identity of jóuetie. I realized again that it is linked to the spirit of Shibuya PARCO, which is challenging new things without being bound by one concept." (AMI)
<Shibuya PARCO Limited> Fit Flare Long One Piece ¥8,800 +tax ※Limited quantity, finished as soon as it runs out.
Shibuya PARCO is a place of memories for two people. Every time you come, you will find a new discovery.
On the other hand, as a fan of Shibuya PARCO, two people say that they often visited shopping. "Shibuya is my favorite city, and I often went to play before jóuetie opened in Shibuya PARCO. Since we opened jóuetie, we have often visited events, and it is an important place that is and is indispensable for the growth of the brand.” "I'm glad that jóuetie is coming back to the new Shibuya PARCO. I can't talk because I have a lot of memories (laughs). This year is 2020, so I hope that overseas customers can fully enjoy it as a new attraction in Tokyo! As a brand, we want to make a new message overseas.”
In a space inspired by overseas bathrooms,
A gimmick with playfulness and spices.
I'm also worried about the interior of the new "jóuetie" shop. What is the part of the two people who always care about the world view? "What we are taking over from the former Shibuya PARCO is a little retro atmosphere. By incorporating CRT and mirror balls, we expressed the popity of the 80s (AMI). "There is a lot of playfulness like jóuetie. The concept of the interior is an overseas bathroom. The walls of the whole shop are made of white tiles, and there are wash basins and faucets. The most important thing is the fitting room! Please pay attention to the shower head that imaged a shower room.”
A shocking collaboration with "Daltanian" has been talked about.※The collaboration items are limited in quantity and will end as soon as they are gone.
Also pay attention to the novelty of stickers that you can get to buy items by illustrator Den Q.※Collaboration items and novelties are limited in quantity and finished as soon as they are gone.
Collaboration items created with creators are also being developed.
Limited items commemorating the opening of the Shibuya PARCO store include reversible down and fit flare dresses. You can't miss the collaboration. A variety of collaboration items through their filters, such as Hoodie of illustrator Denjinq (@denjinq), who is popular with a little retro illustrations, and Arsenine Dartanian dressed as Robert Akiyama, as well as playboys, captain Santa, and neighborhood stories.
A new culture with young creators.
Let's keep an eye on Jóuetie's future activities.
"jóuetie" focuses not only on fashion but also on art, music, and culture, and continues to transmit its unique worldview. I asked the two of them about their new plans. "I'd like to always keep my antenna up and discover interesting artists. I would like to reflect this on my clothes in jóuetie's worldview and appeal to the world Japanese subcultures." (AYA). "I agree! I'm glad that collaboration with the next generation of young creators will lead to the opportunity for new people to attract attention" (AMI). Click here for information on the latest items at @jouetie_official.
Check here too<<
AMIAYA × Izakaya Masaka| Enjoy healthy fried chicken & dumplings at Vee Gan Izakaya.
- Shop name
- jóuetie
- Floor
- Shibuya PARCO 5F
- Handle items
- Women
- TEL
- 03-3461-7708
- Official website
- https://jouetie.com/
- Official SNS
- instagram : jouetie_official
- Tax exemption
- TAX FREE
AMIAYA
Twins unit is active as a fashion icon representing TOKYO. Debuted as a model by attracting attention with street snaps in Harajuku. In addition, we will expand our range of activities with artists and DJs to disseminate Japanese pop culture to the world. The creative director, jóuetie, has grown into a popular brand that is supported by a wide range of people, and is expanding overseas. They are expected to be more active in their expressions that combine fashion and music. Instagram（@amixxamiaya）（@ayaxxamiaya）
