The theme of the 5th floor is the fusion floor of digital and real. Under the theme of "TECHNOLOGY", Omni Channel Shops that combine offline and online will gather. Products that are not in stock at the store can be linked with the QR code on the display and iPhone, and can be purchased at PARCO ONLINE STORE, making it an unprecedented way of shopping with one hand.
- Photo
- Sachiko Saito / Warach Pattayanan
- Text
- Naoko Monzen / Anri Murakami
- Edit
- RIDE inc.
Index
- P.1OUTDOOR
- P.2MEN'S＆WOMEN'S
- P.3CAFÉ／GOODS
Angelic Pretty - a romantic brand given to dream girls
We propose fashion for girls who want to be cute forever, with the wish that girls want to have dreams forever. The items with motifs that tickle the heart, such as laces, frills, and ribbons, are all reminiscent of the dresses worn by "a princess in a picture book" that everyone longed for when they were young. Also pay attention to the elegant atmosphere based on pink and lavender.
- Shop name
- Angelic Pretty
- TEL
- 03-6455-1229
- Official SNS
- instagram : @angelicpretty_official
The NEXT store on the street that connects offline and online.
A select store created by Bead International, which develops brands that are indispensable to Shibuya Harajuku Street, such as "XLARGE", "X-girl", "MILKFED" and "SILAS". The store is full of clothing and accessories that can be used in Unisex, regardless of men's or women.
＜SELECT BRAND＞
XLARGE／X-girl／MILKFED.／SILAS ／Styles／COMMUNITY MILL …etc.
Check here too<<
Linlin (BiSH) x calif
- Shop name
- calif
- TEL
- 03-6712-7167
- Official SNS
- instagram : @calif_shibuya
BAIT - The first store in Japan in BAIT, a cultural shop in the United States.
A culture shop created in California with the keywords "HYPE", "FUN" and "UNIQUE". The Shibuya PARCO store, which will be the first memorable store in Japan, offers collaboration items with anime, comics, and movies, as well as a wide selection specializing in street culture, such as rare figures and sneakers. There are also items that can only be purchased here, such as original wear with a logo printed. Don't forget to take a commemorative photo with the NBA Starplayer at the entrance.
Check here too<<
JP THE WAVY＆Niina×BAIT
- Shop name
- BAIT
- TEL
- 03-6809-0867
- Official SNS
- instagram : @baitme.jp
Lui's/EX/store Selects of men's and women's in a spacious space.
Lui's/EX/store (Luis EX Store) expresses "SHOP for adults who enjoy the present freely." The shop theme is a "meeting hall" where people gather naturally even if the purpose is unclear, and in a spacious space, men's "ETHOSENS", "th", "Y's BANG ON!", Women's "CLANE", "FUMIE=TANAK" and "PONTI" selects genderless and genreless domestic and international brands such as "NRE". Popular staff on Instagram are also stationed, so it's nice to be able to listen to styling advice casually.
＜SELECT BRAND＞
ETHOSENS／th／Y’s BANG ON!／CLANE／FUMIE=TANAK／PONTI …etc.
Check here too<<
Linlin (BiSH) x Lui's/EX/store
- Shop name
- Lui's/EX/store
- TEL
- 03-6452-5544
- Official SNS
- instagram : @luis_ex_store_tokyo
Expressing the new world view of Evangelion in fashion.
(left) <Shibuya PARCO Limited> EVANGELION ROLL BACK PACK by FIRE FIRST￥10,780,<Shibuya PARCO Limited> EVANGELION SACOCHI BAF by FIRE FIRST¥4,180
The concept is "Evangelion that blends into everyday life." It is a only shop that delivers highly designable items such as apparel, bags, and sneakers in collaboration with fashion brands. Inside the store, there is an illustration commemorating the 10th anniversary of the brand created by illustrator Mai Yoneyama, and BE@RBRICK (not for sale) with the motif of the first aircraft. Limited items with high scarcity must be sold out, so check the arrival information on SNS.
※The in-store visuals will be changed irregularly for about 2 to 3 months.
- Shop name
- RADIO EVA STORE
- TEL
- 03-5422-3091
- Official SNS
- instagram : @radio_eva
