The theme of the 5F floor is the fusion floor of digital and real. Under the theme of "TECHNOLOGY", Omni channel shops that combine offline and online will gather. It is attractive that products that are not in stock at the store can be purchased at PARCO ONLINE STORE by linking the display and the QR code on the iPhone, making it an unprecedented way to shop with one smartphone.
- Photo
- Sachiko Saito / Warach Pattayanan
- Text
- Naoko Monzen / Anri Murakami
- Edit
- RIDE inc.
Index
- P.1OUTDOOR
- P.2MEN'S＆WOMEN'S
- P.3CAFÉ／GOODS
Angelic Pretty: A romantic brand for dreaming girls
We propose fashion for girls who want to be cute forever, with the wish of "I want girls to have a dreaming heart forever." The items with tickling motifs such as laces, frills, ribbons, etc. are all reminiscent of the dress worn by "the princess in the picture book" that everyone longed for when they were young. Also pay attention to the elegant atmosphere based on pink and lavender.
- Shop name
- Angelic Pretty
- TEL
- 03-6455-1229
- Official SNS
- instagram : @angelicpretty_official
calif - Online and offline NEXT store on the street
Beads International is a select store that develops brands that are indispensable to Shibuya Harajuku Street, such as "XLARGE", "X-girl", "MILKFED" and "SILAS". There are plenty of clothes and accessories that can be used in unisex, regardless of men's or women's.
＜SELECT BRAND＞
XLARGE／X-girl／MILKFED.／SILAS ／Styles／COMMUNITY MILL …etc.
Check here too<<
Linlin (Bishh) x calif
- Shop name
- calif
- TEL
- 03-6712-7167
- Official SNS
- instagram : @calif_shibuya
BAIT - The first store in Japan of the culture shop "BAIT" in the United States
A culture shop born in California based on the keywords "HYPE", "FUN" and "UNIQUE". The Shibuya PARCO store, the first store in Japan to be commemorated, offers collaboration items with anime, comics and movies, as well as a wide range of selections specializing in street culture, such as rare figures and sneakers. There are also items that can only be purchased here, such as original wear with logo printed. Don't forget to take a commemorative photo with the NBA star player at the entrance.
Check here too<<
JP THE WAVY & Niina × BAIT
- Shop name
- BAIT
- TEL
- 03-6809-0867
- Official SNS
- instagram : @baitme.jp
The selection of men and women is lined up in a spacious space in Lui's/EX/store
“Lui's/EX/store (Lui's/EX/store)” expresses “SHOP for adults who enjoy the present freely”. The shop theme is "meetinghouse" where people gather naturally even if the purpose is unclear, and the spacious space selects genderless and genreless domestic and international brands such as "ETHOSENS", "th" and "Y's BANG ON!", Women's "CLANE", "FUMIE=TANAK" and "PONTI". There are also popular staff on Instagram, so it's nice to hear styling advice casually.
＜SELECT BRAND＞
ETHOSENS／th／Y’s BANG ON!／CLANE／FUMIE=TANAK／PONTI …etc.
Check here too<<
Linlin (Bishh) x Lui's/EX/store
- Shop name
- Lui's/EX/store
- TEL
- 03-6452-5544
- Official SNS
- instagram : @luis_ex_store_tokyo
RADIO EVA STORE Expresses Evangelion's New World View in Fashion
(left) <Shibuya PARCO Limited> EVANGELION ROLL BACK PACK by FIRE FIRST ¥10,780,<Shibuya PARCO Limited> EVANGELION SACOCHI BAF by FIRE FIRST¥4,180
The concept is “Evangelion that blends into everyday life.” In collaboration with fashion brands, it is a only shop that delivers high-designed items such as apparel, bags, and sneakers. Inside the store, there are illustrations for the 10th anniversary of the brand created by illustrator Mai Yoneyama, as well as BE@RBRICK (not for sale) with the motif of the first machine. Limited items with high scarcity are inevitable to sell out, so check the stock information on SNS.
※In-store visuals are changed irregularly for about 2 to 3 months.
- Shop name
- RADIO EVA STORE
- TEL
- 03-5422-3091
- Official SNS
- instagram : @radio_eva
