We deliver seasonal information such as POPUP, events, and limited items scheduled to be released in Shibuya PARCO. Check out the latest information on your favorite shops here for weekend outings and shopping!
Index
- P.1 Limited products and new products
- P.2POP UP
1F POP UP SPACE<POP UP>MILAMORE POP UP STORE
MILAMORE, a fine jewelry brand that debuted in New York and Tokyo in April 2019, will hold its second POPUP store following the previous December. With Design in New York, Handcrafted in Japan, we offer jewelry made from high-quality materials such as K18, diamonds and emeralds. With the KINTSUGI collection inspired by "Kintsugi", a traditional Japanese craft, the constellation charm that will be released from this POPUP store, and the popular DUO CHAIN, we are looking forward to your arrival.
Information
- Period of the event
- October 2, 2020 (Fri) to November 3, 2020 (Tue)
- Location
- 1F POP UP SPACE
- URL
- https://shibuya.parco.jp/event/detail/?id=1719
1F POP UP SPACE「The window」<POP UP>JW ANDERSON POP UP SHOP
JW Anderson's WOMENS 2020 PRE FALL / MENS 2020 FALL WINTER collection Japan's first POP UP SHOP will appear on the 1st floor of PARCO Shibuya.
The theme of POP UP SHOP, supervised by designer Jonathan Anderson, is British Beach Hat, inspired by a small hut on the British coast.
A mixture of colorful and warm huts, inorganic, industrial fixtures, and neon signs, which are also synonymous with U.K. London.
In the multiple huts, a hut that can be actually entered is prepared, and the inside of the hut is an anchor logo, an icon of the brand expressed in mirrors and neon Suga, and you can enjoy it as a fantastic self-shooting spot.
This is the only pop-up shop in Japan where you can experience the latest worldview of JW Anderson, with a full line of RTW, BAG, Shoes, and ACC.
Information
- Period of the event
- October 9, 2020 – October 25, 2020 (Sun)
- Location
- 1F POP UP SPACE「The window」
- URL
- https://shibuya.parco.jp/event/detail/?id=1773
1F GATE<POP UP>KOCHÉ × EMILIO PUCCI POP UP STORE
Emilio Pucci presented KOCHE's Christel Koše as a designer for the fall and winter 2020 collection. A pop-up store with this special collaboration opens in Shibuya PARCO.
It combines unique colors to create a street atmosphere, such as those designed by Emilio Pucci using the print LUPA and SELVA archives, and the monogram design using the initials of Emilio Pucci and Koshe. A dress featuring a long T-shirt with a printed Aiko Nic pattern on the sleeves and a feminine lace. The brand tag is a special specification of the double name "PUCCI x KOCHE".
Some items are available not only for women's but also for men's size, making proposals that can be worn genderless.
In addition, from October 1st, the long-awaited LINE official account will be launched. LINE official account plans to disseminate the latest information on the brand, such as distributing line-limited content set in Tokyo, which will originate from the brand.
At the pop-up store, Emilio Pucci's special photo booth will appear. If you register your LINE official account as a friend at the store, you will receive a digital photo with an original frame.
Information
- Period of the event
- October 1, 2020 (Thursday) to October 14, 2020 (Wednesday)
- Location
- 1F POP UP SPACE「GATE」
- URL
- https://shibuya.parco.jp/event/detail/?id=1757
3F GEYSER PARCO<POP UP>「Hi Touch」BAGS & TOOLS by UNCAR COMPOUNDED & HIROCK
A special collection that adds the sensibilities of Mr. Hilock, a multi-creator, to the product of the bag brand "Anchor Compounded", which proposes a design inspired by the function of the car, has appeared. In such an era, we want to value the connection between people, such as the function of connecting bags, which is a characteristic of the brand, and making it more convenient. With such a thought, I made a shop called "High Touch". Please pay attention to about 70 good design items selected by Mr. Hilock.
Information
- Period of the event
- October 3, 2020 (Sat) to November 1, 2020 (Sun)
- Location
- 3F GEYSER PARCO
2F BRIDGE<POP UP>7×7/SEVEN BY SEVEN CONCEPT SHOP
Seven by Seven will appear for the first time in Shibuya PARCO 2F POP UP SPACE "BRIDGE" as POP UP STORE.
San Francisco is also known as a culture city that once flourished during the gold rush, nurtured philosophical literature such as hippies and beatniques, and pushed the street to the stage of art. Designer Junya Kawakami traveled to the United States in 1998 and spent most of his 20s in San Francisco. I was influenced by the free strength of various people I met while attending the used clothes warehouse, and after returning to Japan, I started my own expression little by little based on my experience at that time.
Branded as SEVEN BY SEVEN, a nickname for San Francisco.
This POP UP STORE is a special opportunity to bring together the 2020 Fall/Winter collection, which symbolizes the brand, collaboration items with artist Masakatsu Shimoda, wool with needle punches, denim items, etc.
Information
- Period of the event
- October 9, 2020 (Fri) to October 21, 2020 (Wed)
- Location
- 2F POP UP SPACE「BRIDGE」
5F POP UP SPACE<POP UP>EXIEEE LIMITED SHOP
"EXIEEE" is a brand produced by the Neo Shibuya-based Chara Manzai combination "EXIT". Regardless of men and women of all ages, it is transmitted as an anti-aging brand that enhances tension just by wearing it. Graphical and POP items with EXIT's unique message everywhere. All unsex development.
Information
- Period of the event
- October 2, 2020 (Fri) to October 18, 2020 (Sun)
- Location
- 5F POP UP SPACE
- URL
- https://wegoec.jp/shop/brand/exieee
Shibuya PARCO<Event>P.O.N.D. ~A New Culture Festival in PARCO~
This fall, P.O.N.D., a cultural festival in which fresh creators of all genres, including art, fashion, music, and food, will begin. We will continue to hold P.O.N.D. and Parco Opens New Dimension at Shibuya PARCO with the desire to be an event that opens up a new dimension, taking over the philosophy of “discovering and supporting new talents” of our predecessor event “Shibukull Festival.” Also, "POND" means "fountain", and when you look at this 10-day event, the talent and enthusiasm of creators should be expanding enough to overflow from Shibuya PARCO. Now that the way we interact with culture is changing drastically, we will carry out various projects through this event so that everyone who loves culture can be energized. In a turbulent era, the energy of creators gathered in the middle of Shibuya, which is changing, will open up a new dimension that no one had expected.
Information
- Period of the event
- October 16, 2020 (Fri) to October 25, 2020 (Sun)
- Location
- Shibuya PARCO
- URL
- http://pond.parco.jp/
