SHIBUYA PARCO NEWS―2020.10―vol.9

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SHIBUYA PARCO NEWS―2020.10―vol.9
SHIBUYA PARCO NEWS―2020.10―vol.9

We deliver the latest seasonal information such as Shibuya Parco's POPUP, events, and limited products to be released in genreless. Check out the latest information on your favorite shops here for weekend outings and shopping!

Index

1F POP UP SPACE<POP UP>MILAMORE POP UP STORE

The fine jewelry brand MILAMORE, which debuted in NY and Tokyo in April 2019, will hold its second POPUP store following the previous December. With Design in New York, Handcrafted in Japan, we offer jewelry made from high-quality materials such as K18, diamonds, and emeralds. Starting with the KINTSUGI collection inspired by the traditional Japanese craft "Kintsugi", we are looking forward to your arrival with a full lineup of constellation charms starting from this POPUP store and the popular DUO CHAIN.

1F POP UP SPACE「The window」<POP UP>JW ANDERSON POP UP SHOP

Japan's first POP UP SHOP with JW ANDERSON's WOMENS 2020 PRE FALL / MENS 2020 FALL WINTER collection is now available at The Window on the 1st floor of Shibuya Parco.

Supervised by designer Jonathan Anderson, the theme of POP UP SHOP is a British beach hat inspired by a small hut on the British coast.
A mixture of colorful and warm huts, inorganic and industrial furniture, and neon signs, which are synonymous with U.K. London.
In the multiple huts, we prepare huts that can actually enter inside, and inside the hut, we place an anchor logo, an icon of the brand expressed with mirrors and neon Suga, as a fantastic self-shooting spot You can enjoy it as

The only POP UP SHOP that has a full line of RTW,BAG, SHOES, and ACC, and you can experience the latest world view of JW ANDERSON in Japan.

1F GATE<POP UP>KOCHÉ×EMILIO PUCCI POP UP STORE

The 2020 Fall / Winter Collection, presented by Emilio Pucci with KOCHE's Christel Kouche as a designer. This special collaboration pop-up store opens in Shibuya PARCO.

The unique colors were combined to create a street atmosphere, such as those designed using the print LUPA (Lupa) and SELVA (Selva) archives that were once designed by Emilio Pucci, and the design of monograms that use Emilio Pucci and Coche initials. This item features a long T-shirt with a printed Aiko Nic pattern and a dress with feminine laces. The brand tag is a special specification of the double name "PUCCI x KOCHE".

Some items are available not only for women but also for men's size, and we have proposals that can be worn genderless.

Also, from October 1st, the long-awaited official LINE account will be launched. The LINE official account plans to disseminate the latest information on the brand, including the distribution of line-limited content set in Tokyo, which is a brand originating from the brand.

In the pop-up store, a special photo booth of Emilio Pucci appears. If you register your LINE official account as a friend at the store, you will receive a digital photo with an original frame.

3F GEYSER PARCO<POP UP>「Hi Touch」BAGS & TOOLS by UNCAR COMPOUNDED & HIROCK

A special collection that adds the sensitivity of Mr. Hilock, a multi-creator, to the product of the bag brand <Anchor Compounded> that proposes a design inspired by the function of the car. I want to value the connection between people only in such an era, like a function that connects bags, which is a characteristic of the brand, and makes it more convenient. With that in mind, I created a shop named "High Touch". Please pay attention to about 70 kinds of good design items selected by Mr. Hilock.

2F BRIDGE<POP UP>7×7/SEVEN BY SEVEN CONCEPT SHOP

SEVEN BY SEVEN (Seven by Seven) will appear for the first time as POP UP STORE in Shibuya PARCO2F POP UP SPACE "BRIDGE".

San Francisco is once known as a cultural city that once boiled in the Gold Rush, nurtured ideological literature such as hippie and Beatnik, and pushed the street to the stage of art. Designer Junya Kawakami traveled to the United States in 1998 and spent most of his twenties in San Francisco. I was influenced by the free strength of the various people I met while going to the used clothes warehouse, and after returning to Japan, I started my own expression little by little based on my experience at that time.
It was branded as SEVEN BY SEVEN, a nickname for San Francisco.
This POP UP STORE is a special opportunity for the 2020 Fall/Winter collection, which symbolizes the brand, collaboration items with artist Masakatsu Shimoda, wool with needle punched, and denim items.

5F POP UP SPACE<POP UP>EXIEEE LIMITED SHOP

EXIEEE is a brand produced by the Neo Shibuya-style Chara manzai combination "EXIT". Regardless of men and women of all ages, this is an anti-aging brand that enhances tension just by wearing it. This is a graphical and POP item with a message unique to EXIT everywhere. Everything is unisex.

Shibuya PARCO <Event>P.O.N.D. ~ Parco's New Culture Festival~

This fall, a cultural festival <P.O.N.D.>, which includes fresh creators from all genres such as art, fashion, music, and food, will be launched. We will continue to hold “P.O.N.D.” and “Parco Opens New Dimension” on the stage of Shibuya PARCO, taking over the philosophy of “discovering and supporting new talent” of our predecessor event “Shibukull Festival.” We will hold “P.O.N.D.” and “Parco Opens New Dimension” on the stage of Shibuya PARCO. Also, "POND" means "fountain", and when we look at the event over the past 10 days, the talents and enthusiasm of creators should be spreading enough to overflow from Shibuya PARCO. Now that the way people interact with culture are changing dramatically, we will carry out various projects through this event so that everyone who loves culture can be energized. In the turbulent era, the energy of creators gathered in the middle of Shibuya, which continues to change, opens up a new dimension that no one had expected.

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