Transform PARCO | Shops that show various “changes”

At night, go to the sake bar. 『HUMAN MADE®』

The highlight of the Shibuya PARCO store of the label "HUMAN MADE®" directed by NIGO® is the sake brand "SAKE STORM COWBOY®︎" produced by NIGO® and Farrell Williams.
When I came to Farrell to Japan, this collaboration was realized because NIGO® tasted specially made sake at Omine Sake Brewery in Yamaguchi Prefecture. "When I had it tasted, I liked it very much, and I wanted to produce sake together. We went to a sake brewery in Yamaguchi and tasted it, and made it in detail by two people."
The store will have a permanent handling space for the first time in the Kanto region, handling Junmai daiginjo and Junmai sake.

In the daytime, apparel products and alcohol are sold in bottles. After 21 o'clock, it will become a standing bar with a large indigo dyeing noren, where you can drink "SAKE STORM COWBOY®︎" on the spot.

At the stage of squeezing moromi, "SAKE STORM COWBOY®︎", a specially made medium-sized pure rice daiginjo sake that uses the best balance of flavor, has a rich aroma reminiscent of white peaches and melons. It's hot, cold and delicious sake. It also goes well with French and sushi.
Junmai sake with a juicy taste with a powerful rice flavor in the sweetness and sourness reminiscent of Muscat and litch is hot sake. Both have a fruity taste and easy to drink, so why not stop by before the night schedule, drink a cup, and then go out to the city?

A small flower shop on the street corner and a wine stand
『THE LITTLE BAR OF FLOWERS』

"THE LITTLE BAR OF FLOWERS" is located on the corner along Koen-dori St. Even in Shibuya PARCO, in a small shop where the expression "street corner" is more comfortable, various flowers are lined up to the ceiling.

"Flowers can be more free. "LITTLE SHOP FROWERS" is the owner of Yukari Iki, who is based on the concept of "" This "THE LITTLE BAR OF FLOWERS" will be the third shop after one corner of Cat Street apparel shop and one next to "restaurant eatrip".
"It's a small store, but I hope you can come here and find your favorite flowers, so we have a variety of types and colors. At this shop, I hope you can choose your favorite flower from one and purchase it.
It is also possible to make a bouquet by pre-booking and ordering at the store. It's in the corner of PARCO, so I'd be happy if you could have a choice of flowers or feel free to peep."

In addition to the flowers, sweets made by "restaurant eatrip" are also sold. Candy black tea and hot lemonade with Eddie bullflower, cookie weight sale, boxed cookies and black tea packs are also a gift.

The small flower shop on this street corner turns into a wine stand at night. Wine by the staff of "restaurant eatrip" is a selection centered on nutr wine.

It's also fun to choose while consulting your preferences. You can drink it from one glass, or you can purchase it in a bottle. It is also recommended to stop by before dinner, have a cup of Apero feeling, and make your favorite flowers and wine as souvenirs. The wine bar is held irregularly, so check Instagram (@mosssaan/@thelittlebarofflowers)!

In the daytime, the long-established coffee shop "Hamanoya Parlor"
At night, the glossy mix bar "Camry!bar"

There is a little strange shop in the corner of the chaos kitchen on the B1F. At the storefront, there are two signs, "Hamanoya Parlor" and "Campy!bar".
Speaking of Hamanoya Parlor, a 53-year-old coffee shop with stores in Yurakucho and the Imperial Hotel. On the other hand, Campy!bar is a mix bar where the bewitching dragqueen creates the best entertainment in Shinjuku 2-chome.
The two shops coexist here, and the expression changes dramatically in day and night, with the coffee shop "Hamanoya Parlor" at noon and "Camry!bar" after 19:00 pm.

The highlight of "Hamanoya Parlor" in the daytime is the famous "Tamago Sanduitch". It is a recipe that has not changed since its founding, and offers freshly baked goods after receiving orders.

"There are many customers of the age group at Yurakucho and the Imperial Hotel, so the atmosphere of a classic coffee shop is said to be 'nostalgic', but from a young person, a coffee shop is 'around. It seems to be new. This is Shibuya, and PARCO, so there are many young people. I would be happy if you could use it for a break in shopping and immerse yourself in the lingering of the excitement experience at PARCO!" says Mr. Mochida, the manager of the store.

"And at night, it's time for the pink sign to light. When I opened the door again, beautiful women greeted me.

"The people who visit Shinjuku 2-chome and Shibuya are completely different, so I'm looking forward to seeing what kind of people will come. As with Shinjuku 2-chome, I would be happy if people who are suffering from LGBTQ also come. Every day, staff full of individuality such as Dragque Queen, transgender, gay, and lesbians are entertained, so please come and enjoy chatting!" President Kayumi. Karaoke is also available after 23:00, and the business is until 5:00 in the morning!
Shibuya PARCO Ichi, the deep shop "Campy!bar" and "Hamanoya Parlor" with nostalgia and newness unique to a long-established store. I hope you enjoy this change, which can only be said to be "unique."

The origin of the culture of the 80s!
『WAVE』 Started a new project

The record shop "WAVE" was transmitting culture as a "new space of sound and video" mainly in the 80s and 90s. As a start of a new music project, a shop was created in Shibuya PARCO.
A wall made of about 400 modular synths that suddenly appear in a corner facing Nakashibu Street, which connects WEST and EAST on Shibuya PARCO 1F.

The gimmickers are Takeshi Osumi and Yuichi Yoshii, who are also known as designers of MISTERGENTLEMAN. The interior of the store, which bears the minimal and straight logo of the time, is a kiosk style shop with the subname "MICRO WAVE".

Items to be sold include items such as T-shirts and caps in a 12-inch record package, used records, WAVE original canned coffee, etc.
The canned coffee uses almond milk, which is gaining attention from various fields instead of milk. Somehow nostalgic long and narrow cans are also selected. It is sold not only in the shop but also in vending machines installed outside PARCO.

It also sells USB memory, which is indispensable for modern DJs. The idea of updating the former culture to the present day is unique.

The official website and Instagram (@wave_tokyo) introduce new music, and also show MIX created by artists from Japan and abroad for WAVE. "In the future, we plan to disseminate information as a TEST HOUSE (lab) that uses various cultural mixes that are not limited to music and fashion."
"WAVE", which created culture in the 1980s and 1990s, is now trying to create a new culture again.

In the future, various changes will be created through collaboration between customers and stores. It's also worth noting that change.