Aggressive PARCO | New Shops born from Challenge and Attack-Culture Edition-

Open a store on the 7th floor restaurant floor!
The new space of M.I.U. No2, which is neither a shop nor a gallery.

A unique space in a corner of the 7th floor lined with restaurants. It is the concept store "M.I.U. No2". "M.I.U." has set up a store on the outskirts of Nakameguro and has been focusing on fashion and art since its opening. At Shibuya PARCO stores, while focusing on its unique style, it has become a more specialized shop for art.

"We will edit and propose a wide variety of things that transcend genres and items from the perspective of" M.I.U. ". Basically, we will expand the universal item axis and store-limited item axis on a one-on-one basis. I hope that it will be a challenging space for regular POP UP events with artists and brands, so I hope you enjoy it," says director Ito.

The floor where this shop is set up is not the fashion floor or the art & culture floor, but the restaurant floor on the 7th floor. Mr. Ito says the reason for this is "discomfort." "When it comes to a building-in shop, it is absolutely necessary to put together the business type, but on the restaurant floor on the 7th floor, there is no other merchandise storefront, and I thought it would create a "good sense of discomfort" by entering "M.I.U." One of the reasons for this year's Shibuya PARCO is that a floor specializing in cultural transmission is on the upper floor. On the 7th floor, "I can't go without bothering to go," I feel like I'm close to the place in Nakameguro. I feel that opening a store in Shibuya PARCO is a good opportunity to create a store with new values in this era of remarkable change."

In "M.I.U. No2", as a special collection, sales of "soe x KENTO MORI", collaboration with "FACETASM" Hirori Ochiai and Yoyogiuehara's record boutique "ADULT ORIENTED RECORDS" It is said that we are also planning to develop something different from Nakameguro. The items on sale will change depending on the season and timing, so I would like to visit you regularly.

Somethings that can only be obtained here now!
『PUEBCO』 Original miscellaneous goods made with the world’s “now” technology

The interior goods shop "PUEBCO" in Mishuku, Setagaya-ku, which has many fans for many years in products created by the things, people, and technology that representatives have met while traveling around the world. In fact, this is the first time that we have opened a store in a commercial facility. It seems that some fans were surprised by the opening of Shibuya PARCO this time.
"If it wasn't Shibuya PARCO, I might not have opened a store. There are tenants who want to bother you, and it is likely to be a place where highly sensitive people gather. Regardless of age and gender, I think it will be a place where you can gather a sense of taste and taste, so I think it would be interesting to create various cultures there. I'm looking forward to the reaction of new customers in such a place! The staff also expects that it will be a new stimulus."

"PUEBCO" is proposed as an original product by injecting ideas into vintage and used materials that have lost their original value. While I want to continue making such things, I have such a pain in continuing to make that product.
"There are flavors and interesting things that can only be done with old machines. Many of them are made in India, but in recent years the technological evolution has been remarkable, and the traditional craft feeling has disappeared.……。 That's why there are quite a few things that can only be made now.
In today's era, if you think you can buy it at any time, you don't know when to buy it. But in that sense, there are times when you don't buy it now that you can't get it anymore. Some PUEBCO products have not been decided to use this way, so I would like customers to think freely and find ways to use them. I think we can discover the free pleasure of such miscellaneous goods and the pleasure of once-in-a-lifetime encounter."

The furniture with products lined up uses old typographic printing drawers brought from India.

"These are fixtures I found in India, but in fact, at the time of import, it should have been going to enter the elevator for calculation, but I did not enter and gave up, but the representative pushed in and managed to carry in." There is also a back story.

"M.I.U. No2" stands on the corner of the restaurant floor on the 7th floor where Japanese restaurants such as yakiniku, rotary sushi, tempura, ramen, etc. are crowded, and "PUEBCO" is marked with a large wooden furniture that suddenly appears on the third floor lined with designer brands and street brands.
The tenant placement of "This store is here !!" can also be said to be a challenge that could only be made by Shibuya PARCO. I would like you to pay attention to the newly reborn Shibuya PARCO’s “aggression” attitude.

Check here too<<
Aggressive PARCO | New Shop born from Challenge and Attack-Food Edition-