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「SHIBUYA PARCO 2025 A/W NEW LOOK NEXT」| Supple and powerful, bring the next era. Shibuya PARCO Autumn/Winter Collection

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The 2025AW collection has arrived at the Shibuya PARCO building, where new stores and reopening continue. This season is rich in styles that modernly reinterpret military wear and tailoring classics. An update centered on brand-likeness with a constructive silhouette, sophisticated texture, and fresh layering. The visuals in collaboration with the fashion photography magazine "SWAG HOMMES" also strongly express the individuality of the next generation. Wearing a new look for autumn and winter to the next era.

[Campaign Details]
【1】 10% payback campaign
During the period, if you shop with PARCO Card or Pokepal payment at the target store, you will receive 10% payback up to 50,000 yen for each purchase of 10,000 yen.
Period September 19 (Friday) to September 28 (Sunday), 2025
※The first 500 people.
※In order to prevent unauthorized use, you may be required to present a credit card linked to the application or an ID card issued by a public organization when using Pokepal Payment.
Click here for more information.

【2】 VOGUE NEXT
On September 20th (Sat), "VOGUE NEXT", a one-day experience-based event for the highly sensitive next generation, hosted by VOGUE JAPAN. Various content is prepared so that participants can experience unique and creative expressions through their experiences and deepen and explore their own fashion senses.
Click here for more information.


Text
Momoko Suzuki
Edit
RIDE Inc.

Index


▶1F  ▶2F-1  ▶2F-2  ▶3F-1  ▶3F-2  ▶4F  ▶EVENTS  ▶25AW NEW LOOK VISUAL 

NEW OPEN

A new floor 4F "4ELEMENTS" consisting of four elements: Global, ALTERNATIVE, VINTAGE, and ART, is born.
Top modes and art in Japan active globally, the latest Korean fashion in Japan, the first store in Japan, and valuable vintage shops are open.
Click here for novelty information to commemorate the floor renewal.

“I insist on dismantling.”
https://shibuya.parco.jp/page/2025new-renewal/

PEOPLE

Jockum Hallin, Cristopher Nying and Richardos Klarén, who lead “Our Legacy”. An interview that unravels their philosophy of history and creation.


▼Interview| OUR LEGACY ― Jockum Hallin、Cristopher Nying、Richardos Klarén ―

[ 1F ] SHŌTENGAI-EDIT-TOKYO

GUCCI| Elegantly dressed, embodied aesthetics from past, present, and future

The 25AW collection depicts the code and philosophy of GUCCI over the past, present and future. Focusing on the Italian style "Sprezzatura" at the core of brand aesthetics, it develops an elegant look with a sense of escape. Using novel and diverse materials such as brush mohair shirts, mother-of-pearl leather, coated wool, bonded boucles, etc., it creates a contrast between hardness and softness. Horsebit, a symbolic motif, sublimates into jewelry with a presence. The 70th anniversary bag "GUCCI Hose Bit 1955" has evolved into a soft structure.

LOEWE| Collaboration with the Josef Albers Foundation, which incorporates graphical art

The FW25 collection conceived as a scrapbook of ideas. Inspired by Josef Albers' painting Homage to the Square, a pioneering artist of the 20th century Modernism, and the pictorial fabric of textile artist Ani Albers, he developed an item incorporating graphical art. During the period, we plan to develop items that are usually not lined up in stores, made with high-quality materials and outstanding handwork.

JIL SANDER| A collection of supple strength lies in the aesthetics of Meyer and his wife

Following the previous season, the prefall collection was inspired by photographer Greg Girard's photo book Under Vancouver 1972-1982. Uses solid materials, such as herringbone, chorionic wool jersey, and open wool canvas, which are particular about the touch and texture. Although it is sophisticated, modern design, it has a look that has a tough mood that is not bound by established concepts. Details such as studs, eyelets, and metal buttons also express punk movements and rebellious spirits. Now that Lucy Meyer and Luke Meyer's retirement has been announced, I feel the aesthetics they have penetrated.

MARNI| We propose bohemian & preppy style with playful colors and patterns

This season, we propose a MARNI style bohemian and preppy style that is not influenced by trends. The dress with a unique pattern depicting tulips and jumping rabbits is layered over-sized coats to keep the sense of mode firmly while drifting a bohemian mood. Combine this large pink stole to look like Maruni's playful color. A lovely patchwork polo shirt with a work-like jacket to create a genderless charm. The preppy style that combines different materials and patterns such as spray draws, checks, stripes, denim, etc. is also fresh.

 

THOM BROWNE| A poetic worldview with bird motifs in a basket, freely redefine tailoring

The 25AW collection is a fantastic story of two birds in a basket dreaming of freedom. A double-face wool tailored look imitating an ornithologist, allows you to peek into semisear argyle tights from the wader that covers your legs. The traditional tweeds woven in U.K. have a powerful shoulder and dynamic silhouette. College-style items with 65 numbers associated with Tom Browne's birthday, Herringbone and Glen check jackets with birds embroidered with satin stitches and gold threads attract attention. Freely redefine the signature tailoring and develop a poetic worldview.

COMME des GARÇONS GIRL| Updated school taste to Gurley and casual

Rei Kawakubo designed the design and updated the standard school look with various approaches. In the 25AW collection, there is a kitty look with engi tapes, pleats, and frills attached to the collar and hem. We suggest that you can wear a school style more casual, including navy and angel jersey items. There are plenty of double names, such as quilting items in collaboration with "LAVENHAM" and Velvet dresses. There is also a lineup of fresh items such as "Mizuno" sneakers decorated with knit caps and accessories.

S'YTE| Pre-sale of collaboration items with Junji Ito's "Uzumaki"

© Junji Ito / Shogakukan

With the theme of "anti-mode", "S'YTE" develops a collection that inherits the cutting and silhouette unique to Yoji Yamamoto. This season, we use materials such as check jacquards, tweeds, and moulskins that create a rich expression over time, and reconstruct the American traditional from the perspective of the brand. During the period, a sample exhibition of the latest 25AW collection and an order reception will be held. Also, on September 20 (Saturday), some collaboration items with Japan's leading manga artist Junji Ito and his representative work "Uzumaki" will be sold on a single-day advance.

 

POP UP

LEEANN HUANG| PopUP of up-and-coming designers also conducts workshops on custom items

A brand created by LEEANN, an up-and-coming designer who is attracting attention all over the world. We will focus on Aiko Nic items made of wenticular materials that change the pattern depending on the angle. Made from recycled materials and dead stock materials, we focus on sustainable production. In particular, the unique graffiti design with hoods and eyes motifs attracts fans. At this POPUP, we will hold a workshop together with the latest collection. Cut the wrenchular material patches and fabrics, which are the signatures of the brand, into any shape you like, and customize the original items.
Click here for more information

LITMUS| Select shops based in Osaka and Nagoya are limited open

Based in Osaka and Nagoya, a pop-up store of "LITMUS", which proposes a style that mixes avant-garde domestic brands and vintage items, has opened. Under the theme of "A girl, unspoken", as well as various clothes selected for this time, with the cooperation of Jimbocho and Komiyama Bookstore, LITMUS will be specially developed according to the theme.
Click here for more information

THE NORTH FACE SUMMIT SERIES BOOK POP-UP SHOP| Pre-limited release of special edition book commemorating the 25th anniversary of the series

"SUMMIT SERIES" is the highest line in the performance area of "THE NORTH FACE" which was born in 2000 and celebrated its 25th anniversary this year. For this series, a special edition of more than 140 pages will be published as a limited edition that revisits the three pillars of "Athletes," "Adventure," and "Products." What is the DNA and essence of the brand that crowned the longing of the mountains, called The North Face, and the future of adventure through SUMMIT SERIES? Ask them again about the adventure.

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