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「SHIBUYA PARCO 2024 A/W NEW LOOK」| Seamlessly to a beautiful and immersive world. Shibuya PARCO Autumn/Winter Collection

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「SHIBUYA PARCO 2024 A/W NEW LOOK」| Seamlessly to a beautiful and immersive world. Shibuya PARCO Autumn/Winter Collection
「SHIBUYA PARCO 2024 A/W NEW LOOK」| Seamlessly to a beautiful and immersive world. Shibuya PARCO Autumn/Winter Collection

The Fall/Winter 2024 collection is arriving one after another at Shibuya PARCO. This season, there are many brands that enhance the individuality born in diversity beyond various boundaries, such as gender and style. There are also attempts to re-establish a new approach and update a known image while returning to the origin of archives and classic tailoring. Wear the latest autumn and winter fashion and immerse yourself in a light, free, and beautiful world.

[Campaign Details]
【1】 10% payback campaign
During the period, if you register frequently to Shibuya PARCO using the PARCO official smartphone app "POCKET PARCO" and shop with <cashless payment>, you will receive 10% payback up to 50,000 yen for each purchase of 10,000 yen.
Period July 26 (Friday) to July 28 (Sunday), 2024
※The first 500 people.
※In order to prevent unauthorized use, you may be required to present a credit card linked to the application or an ID card issued by a public organization when using Pokepal Payment.
Click here for more information.

【2】 "2024 A/W NEW LOOK Original Scarf" First-come-first-served gift


During the 2024 A/W NEW LOOK period, the first 500 people who purchase over 10,000 yen including tax at the target store will receive an original scarf using the 2024 A/W NEW LOOK main visual.
Click here for more information.

Text
Momoko Suzuki
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RIDE inc.

Index


▶1F  ▶2F-1  ▶2F-2  ▶3F  ▶EVENTS  ▶24AW NEW LOOK VISUAL 

PARCO CRUISE

Yuki Yu Chiba (artist) x Toshiya Arai (photographer) will shoot the 2024 AW new collection.


▼Yu Chiba Ki x Thom Browne / JW Anderson

THOM BROWNE| Fantasy that is born between silence and imagination
JW ANDERSON| Distortion and balance. Towards an intricate and beautiful world

[ 1F ] SHŌTENGAI-EDIT-TOKYO

GUCCI| A constructive, loose silhouette that represents the elegance of the body

Sabato de Salno’s first “GUCCI” fall and winter collection, following the previous season, is a world view that suppresses excessive decorativeness. The classical double-brest Chester coat brings out a sharp look, while relaxing with a wide shoulder and a material that combines tension and softness. This constructive, loose silhouette embodys the realistic elegance that appears in the body. Men's dashing strength, women's sensual mood. Each collection incorporates a number of Aiko Nic elements that make you feel outstanding craftsmanship, and expresses the aesthetics of the new GUCCI, from wear to accessories.

LOEWE| Collaged new male image

The FW24 Men's Collection collaborates with Richard Hawkins, an artist who creates collage works from a variety of male images full of news, social media, and tabloid magazines. His work is fragmented, appearing as further collages on wear and bags, and a new form of "masculinity" is presented through a style that mismatches United States items such as tailored suits and skaters sneakers, bow tie shirts and sweat pants, check shirts and track pants.

THOM BROWNE| Inspired by Edgar Allan Poe, the motif of crows and roses

Inspired by Edgar Alan Poe's "The Raven", the prefall collection features items with crows and roses motifs. The tailoring and coats of strong shoulder made of embroidery of gold on military cashmere represent a large crowd of crows. We use a variety of fabrics, from traditional tweeds to fresh hand-woven tweeds, in addition to blue checked linens and cotton fabrics with a sign of summer. The tailoring also incorporates the soft shoulder, a new American proportion introduced from the previous couture.

JIL SANDER| Combining the best techniques and the aesthetics of couture with the prototypes of women's clothing and men's clothing.

A 24AW collection that digs deep into the prototypes of women's clothing and men's clothing, including suits and dresses. Leather, spike-shaped earrings, bicurved chains, dry wool, long coats, etc., complement the sharp design with dark tone. Also pay attention to knitted sleeves, white Shea ring coats, and felt motorcycle jackets. The beautiful tension created by combining the conflicting elements of hardware and software creates a margin that can be enjoyed freely by snuggling up to each person wearing it. The signature bag "Cannolo" has a gemstone scattered around.

BURBERRY| Elegance in the outdoors, where craftmanship resides

Winter 2024 draws inspiration from U.K. and Irish landscapes and people to evoke a new elegance of warmth, protection and outdoors. Standard trench coats appear in Morskins, as well as duffle coats and field jackets. Focusing on craftmanship, based on the traditional craft techniques of factories in Loch Caron and Donegal, he explores fabrics and details such as Shea rings, woven fringes, and comfortable wool fleeces. Bags and shoes incorporate elements of the archive and brand emblem "Knights on Horse (EKD)" to evolve into a functional design in Aiko Nic.
※Shibuya PARCO does not handle it. It will be deployed only in the flagship store.

COMME des GARÇONS GIRL| A girly school look interpreted with a new mode of approach

"COMME des GARCONS GIRL", designed by Rei Kawakubo, interprets the standard school look design in various approaches. By featuring embroidery and pin tuck, the look that has evolved into a new mode school taste is lined up. Each new item has a solid texture, giving you a Gurley and modest autumn and winter outfit. I would like to pay attention to new accessories that start this season, such as patchwork bags and saddle shoes. The 24AW collection will be on sale from August 2nd.

Maison Margiela 'REPLICA' Fragrances| Spicy and rich fragrance that gets drunk with cocktails and cigars

"JAZZ CLUB" scented by the fragrance of "Maison Margiela" inspired by a jazz club hidden in the center of New York. A jazz club where the scent of liqueurs and cigarettes is placed in a dim room, and the sound of saxophones resonates comfortably. Inspired by the private atmosphere of such sophisticated adults, the scent that gets drunk with cocktails and cigars. Recreate the scent of cocktails with rum and vanilla fragrance and the scent of smoky and elegant cigar with fragrance of cigarettes and pink peppers. The spicy and rich fragrance creates a moody night in autumn and winter.

JO MALONE LONDON| Limited collection in collaboration with popular British character Paddington TM

JO MALONE LONDON, a fragrance lifestyle brand from U.K., created a collaboration with world-famous character, Paddington TM. The popular "Orange Marmalade Colon" will be packed into attractive packages and gift boxes that express the adorable worldview of PaddingtonTM, and will be developed as a special gift collection. Through the collaboration of dreams of U.K.'s leading brands and characters, we deliver a British culture that values hospitality and tolerance. Collaboration items are scheduled to be released on July 10th.

Yves Saint Laurent Beauté| The new color of the popular eyeshadow is an image of a glittering Paris night

A four-color eyeshadow palette "Coutureminicratch" dedicated to the Paris and Marrakech lands loved by Yves Saint-Laurent. Since last year's release, a new color "Night Lux Collection" inspired by a glittering Paris night has appeared from the popular palette that has won 30 crowns of beauty awards. There are kolors that create a dramatic nightlife, such as chic, sophisticated black, brown, glamorous gold like high jewelry, and warm orange that blends naturally. Upgrade your eyes to Ryukus for autumn and winter.

shu uemura| The 12-color nude kolor lip is available for skin care.

The Kinu care series of hybrid lips, which started in 2024, also offers skin care. From this popular item, "Kinu Care Grow Up / Kinu Care Nude", which blends into Asian skin and expects a natural tone-up effect, is newly released. By combining unique skin care ingredients derived from camellia seed oil, it moisturizes the lips like a beauty essence and brings out the beauty of the body. Also, with high concentration of glycerin, it is nice to have a high moisturizing effect until after lipstick is turned off. We have a 12-color nude kolor that highlights the original beauty. It should fit perfectly with the autumn/winter mode outfit.

POP UP

kotohayokozawa| A free and improvised design that will play a leading role in the fall and winter style.

The brand "Kotoha Yokozawa" designed by designer Kotoba Yokosawa proposes a design that blends in as if it had existed in everyday life with an improvised and free approach. The pop-up shop is a unique space inspired by the destination market and souvenir shop. In addition to the lineup of the 24AW collection, there are as many tops, key chains, and lip balm of the original package. During the exhibition, a special rack with sample items and test pieces appearing on a daily basis is also available. You can find an item that will play a leading role in this fall and winter outfit.

Ann Demeulemeester| Break the existing code and aim for clothes that are essentially free.

The 24AW collection is the second time since Stefano Gallich became the new creative director. It is said that "Andu Murr Mester" was regarded as a mindscape and aimed at clothes that are essentially free. Breaking the existing code and exploring different forms and kolor. It is represented by the volume that wraps the body of a great coat or jacket, a flowing line of a long dress inspired by the neglige. It also reflects what he feels close to, such as a wild touch with a neat silhouette and a totemic slim silhouette.

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