A calm time with the fluttering of the trees and the singing of the birds in the soft sunlight……The season when things full of personal surroundings shine. The Spring and Summer 2025 collection, which will color such beautiful days, arrives at Shibuya PARCO one after another.
The key visual is the story of two new loves. He reexamined the simple form of love in the 1990s and drew his love through writing letters. As if you remember the faint first love, you encounter a light fashion with a full bloom of spring and summer.
[Campaign details]
【1】 10% payback campaign
During the period, if you register frequently to Shibuya PARCO with the PARCO official smartphone application "POCKET PARCO" and shop with <cashless payment>, you will pay 10% up to 50,000 yen for every 10,000 yen purchase.
Period January 17, 2025 (Fri) to January 26, 2025
※The first 800 people.
※In order to prevent unauthorized use, you may be required to present a credit card linked to the application or an ID issued by a public organization when using Pokepal payment.
Click here for more information.
【2】 Point up
During the period, the number of PARCO Points earned during shopping by Pokepal payment increased by 3 points from normal. 110 yen (tax included) 5 to 10 points per use.
Period 10 days from January 24, 2025 (Fri) to February 2 (Sun)
Click here for more information.
- Text
- Momoko Suzuki
- Edit
- RIDE inc.
Index
PARCO CRUISE
Fashion influencer COCO shoots a new collection of 2025SS fashion.
▼COCO×THOM BROWNE／MARC JACOBS
THOM BROWNE｜ Color your personality. Wait for spring
MARC JACOBS｜ DIY mind in both fashion and life
※Scheduled to be released soon
「LOOK BOOK in SHIBUYA PARCO」
Created a fashion movie with two photographers, model Kyohei Hattori, model, and fashion influencer Mio Yanase. Each will deliver a real close by self-styling of the latest 25SS items. ※Scheduled to be released soon
[ 1F ] SHŌTENGAI-EDIT-TOKYO
LOEWE｜ A tranquil and radical silhouette that resonates with rich textures
The 25SS Men's Collection explores silhouettes with serene and radical moderation. Black tailored suits are a unique texture that moves flexibly in response to volume while having a slim and sophisticated appearance. By using a variety of textures, such as mother of pearls, metal tops woven like wristwatch straps, feather shirts, etc., it brings out the charm of the silhouette and creates a rich form. Dearskin's puzzle bag has a glossy finish to create a new Atitude. Soft Hobo Bags appear in the austrich, suede, and Mellow Grain Reser.
Information
- Shop name
- LOEWE
- Contact:
- 03-6416-3037
THOM BROWNE｜ Based on classical aesthetics, sublimation into an American style that transcends the times
The Spring Collection in 2025 returns to its origins to classical aesthetics. Redefine the Salto Real Heritage, which has been passed down to the beach style in the northeastern United States with an innovative approach. Based on preppy colleges, mid-century Modernism, and athlete spirits, the design is integrated with sophisticated craftsmanship. With playful proportions, vivid colors, and unexpected details such as stripes, lattice patterns, hand-woven madras, and soft corduroy, it embodies the style unique to the United States that continues to evolve over time.
Information
- Shop name
- THOM BROWNE
- Contact:
- 03-6427-0388
JIL SANDER｜ A glamorous charm with an urban mood in nocturnal with an edge effect.
A glamorous resort collection with an urban and nocturnal mood. Based on dark, pastel, camouflage, and furish abstract warm prints, it creates softness and hardness with an approach that combines the conflicting elements that are characteristic of Lucy & Luke Meyer. Ingeniously crafted with a variety of designs, such as a slightly oversized straight long coat and a clean look of voxy white suit, contrasting white frills and scalap embroidery shirt and pale pink pullover with hand-knit popcorn knots.
Information
- Shop name
- JIL SANDER
- Contact:
- 03-6427-8808
BURBERRY｜ Sublimation of traditional British craftsmanship in modern and elegantly
The 25SS collection also focuses on the reinterpreted Aiko Nic coat. Long cotton blend trench coat is made in England using cotton blend twill. Inside, Burberry check cotton twill, which has been used for lining the Burberry coat since the 1920s, is used. The wool halogate duffle coat made of Italian wool is made into a regular fit. This item is filled with respect to U.K.'s traditional craftsmanship, such as buttons devosed the "Knight on the horse" design of the trench coat and toggles in the shape of a B shield motif on the duffle coat.
Information
- Shop name
- BURBERRY
- Contact:
- 03-6433-7501
COMME des GARÇONS GIRL｜ Update to school look with accents with polka dots and plaid patterns.
Rei Kawakubo's 25SS collection of "COMME des GARCONS GIRL" is an update to the standard school look design that has been expressed so far. A polka dot print and check pattern item that will accent your coordination will also be available, so you can enjoy a style with an accent on the uniform look with a firm texture. Pay attention to vests and sneakers in collaboration with "LAVENHAM" and "Mizuno". Scheduled to be on sale from February 7, 2025 (Friday).
Information
- Shop name
- COMME des GARÇONS GIRL
- Contact:
- 03-6455-0812
Hermès in Colors｜ Limited color teak pallet of H trio for elegant spring face
From the face powder "H Trio" series inspired by the three elements of nature, air, sun, and soil, "Ruglan Brush" limited color Rose All will be released on January 17th (Fri). It is a teak pallet that contains three rose colors that blend into all skin colors in the H-Passan motif, and can be used by blending three colors in single colors. Luxurious Mother of Pearl brings an elegant prism to the skin and colors the spring outing scene. It's also nice to have the H Trio series powder refill in the case designed by Pierre Ardi, and use it repeatedly.
Information
- Shop name
- Hermès in Colors
- Contact:
- 03-6712-7324
POP UP
studiolab404.com｜ Shop & Creative Studio in Yutenji, Tokyo
The limited-time POP UP STORE of "studiolab404.com" has opened. In addition to original cashmere items, wear and silkscreen print works that are reconstructed from dead stock materials are available. We also handle vintage and brand jewelry, and we have a lineup of special items that transcend time. Please enjoy the unique item that allows past materials and technologies to breathe in the current form.
Information
- Shop name
- studiolab404.com
- Venue
- 1F POP UP SPACE「GATE」
- Period
- January 17 (Fri)-January 26 (Sun)
