「SHIBUYA PARCO 2024 A/W NEW LOOK」｜ Seamlessly, to a beautiful immersive world. Shibuya PARCO Fall / Winter Collection

PARCO CRUISE

Kiyoshi Yu Chiba (artist) x Toshiya Arai (photographer) shoots a new collection of 2024 AW fashion.

▼Ki Yu Chiba x THOM BROWNE/JW ANDERSON

THOM BROWNE｜ Fantasy that is born out of silence and imagination
JW ANDERSON｜ Distortion and equilibrium. Toward an intricate and beautiful world

[ 1F ] SHŌTENGAI-EDIT-TOKYO

GUCCI｜ It has a constructive and loose silhouette that represents the elegance of the body.

The first "Gucci" autumn and winter collection by Sabat de Salno, who became creative director, is a world view that suppresses excessive decorativeness following the previous season. The classical double-brest Chester coat brings out a sharp appearance, while relacing with a wide shoulder and a material that combines tension and softness. This constructive and loose silhouette embodies the realistic elegance that appears in the body. Men's dashing power, and women's sensual mood. Each collection incorporates a number of Aiko Nic elements that make you feel an outstanding craftsmanship, and expresses the aesthetics of the new Gucci from wear to accessories.

LOEWE｜ A new image of a man that has been collaged

In the FW24 Men's Collection, he collaborated with Richard Hawkins, an artist who creates collage works from a variety of male figures full of news, social media, and tabloid magazines. His work is fragmented and appears as a further collage on wear and bags, and a new form of "masculinity" is presented through a style that mismatched American items such as tailored suits and skaters, bowtai shirts and sweat pants, check-shirts and track pants.

THOM BROWNE｜ Inspired by Edgar Alan Poe, he uses crows and roses as motifs.

Inspired by Edgar Alan Poe's "The Raven", the prefall collection features items with crows and roses motifs. The tailoring and coats of strong shoulder, made with military cashmere and ground gold embroidery, represent a large group of crows. In addition to blue plaid linens and cotton fabrics with a summer sign, it uses a variety of fabrics, from traditional tweeds to fresh hand-woven tweeds. The tailoring also incorporates a soft shoulder, a new American proportion that was introduced from the previous couture.

JIL SANDER｜ Combining the best technology and the aesthetics of the couture to the prototype of women's clothing and men's clothing.

A 24AW collection that digs deep into the prototypes of women's clothing and men's clothing, including suits and dresses. Leather, spike-shaped earrings, double curve chains, dry wool, long coats, etc. Also pay attention to the sleeves woven with knits, white Shea ring coat, and felt-based motorcycle jacket. The beautiful tension created by combining the conflicting elements of hardware and software brings together a margin that can be enjoyed freely by each wearer. The signature bag "Cannolo" features gemstones scattered.

BURBERRY｜ Elegance in the outdoors where craftmanship resides

Winter 2024 is inspired by U.K. and Ireland landscapes and people to evoke new elegance of warmth, protection and outdoor activities. A classic trench coat appears in moleskin, and duffle coats and field jackets are also available. Focusing on craftsmanship, he explores fabrics and details, such as Shea rings, woven fringes, and comfortable wool fleece, based on the traditional craft techniques of factories in Loch Caron and Donigor. Bags and shoes have evolved into a functional design with Aiko Nic, incorporating the elements of the archive and the brand emblem "Knight on the Horse (EKD)".
※It is not available at Shibuya PARCO. It will be available only at the flagship store.

COMME des GARÇONS GIRL｜ A girly school look interpreted with a new mode approach

Designed by Rei Kawakubo, "COMME des GARCONS GIRL" interprets the design of the standard school look in various approaches. By embroidered and pin tucking, look that has evolved into a new mode school taste is lined up. Each of these new items has a solid texture, which will give you a Gurley and mode style autumn and winter outfit. We also want to pay attention to new accessories such as patchwork bags and saddle shoes that will start this season. The 24AW collection will be on sale from August 2.

Maison Margiela 'REPLICA' Fragrances｜ Spicy and rich fragrance that gets drunk with cocktails and cigars

"JAZZ CLUB" fragrance inspired by a jazz club hidden in the center of New York, with the fragrance of "Maison Margiela". A jazz club where the scent of liqueurs and tobacco shines in a dim room, and the sound of saxophone resonates comfortably. Inspired by the private atmosphere of such sophisticated adults, the image is inspired by the scent that gets drunk by cocktails and cigars. The fragrance of cocktails is reproduced with lamb and vanilla, and the fragrance of cigarettes and pink peppers is smoky and elegant cigar. The spicy and rich fragrance creates a moody night in autumn and winter.

JO MALONE LONDON｜ We will deliver a limited collection in collaboration with popular British characters, Paddington TM.

A collaboration with the world-famous character, PaddingtonTM, was born from the fragrance lifestyle brand "Joe Marron London" from U.K. The popular "Orange Marmalade Colon" will be packed in attractive packages and gift boxes that express the lovely world view of PaddingtonTM, and will be developed as a special gift collection. Through the collaboration of the dreams of U.K.'s leading brands and characters, we deliver British culture that values hospitality and tolerance. The collaboration item will be released from July 10th.

Yves Saint Laurent Beauté｜ The new color of the popular eye shadow is the image of a glittering Paris night.

The four-color eye shadow pallet "Kuturminiccratch" dedicated a homage to the land of Paris and Marrakech loved by Yves Saint Laurent. Since last year's release, a new color "Night Lucks Collection" with the image of a glittering Paris night has appeared from the popular palette that won 30 Best Beauty Awards. There are colors that create a dramatic nightlife, such as chic and sophisticated black, brown that creates shadows around the eyes, gold with glittering like high jewelry, and warm orange that blends naturally. Upgrade your autumn and winter eyes to Luxs.

shu uemura｜ A 12-color nude color lip that can be used for skin care is now available.

The Kinu care series of hybrid lips, which started in 2024, is also available for skin care. From this popular item, "Kinu Care Grow Up Kinu Care Nude", which can be expected to have a natural tone-up effect by blending into Asian skin, is newly released. A unique skin care ingredient derived from camellia seed oil gives moisture to the lips like a beauty essence to bring out the beauty of the skin. It is also nice to have a high-concentration glycerin blend and maintain a high moisturizing effect until the lipstick is turned off. Available in 12 nude colors that make your original beauty stand out. You will be able to wear it in the autumn and winter style.

POP UP

kotohayokozawa｜ A free and improvised design that will play a leading role in the fall and winter style.

The brand "Kotoha Yokozawa" designed by designer Kotoha Yokosawa proposes a design that blends in as if it had existed in everyday life with an improvised and free approach. The pop-up shop is a unique space inspired by travel markets and souvenir shops. In addition to the lineup of the 24AW collection, there are one tops, key chains, and original package lipbalm. During the exhibition, special racks where sample items and test pieces appear on a daily basis are also available. You will find an item that will play a leading role in the fall and winter style.

Ann Demeulemeester｜ To break the existing code and aim for clothes that are essentially free.

The 24AW collection has been the second time since Stefano Garych became the new creative director. It is said that "Andumurmethtail" was regarded as a mindscape and aimed for clothes that are essentially free. Breaking the existing code and exploring different forms and colors. It is represented by the volume that wraps the body of the Great coat or jacket, and the flowing line of long dress inspired by the neglige. It also reflects what he himself feels intimacy, such as a wild touch with a neat silhouette and a totemic slim silhouette.