Shibuya PARCO held a “CYCLE” project with the theme of “sustainable circulation”. Limited products such as clothes and fragrances produced from archive samples appear one after another. In addition to expanding the area of SKWAT on the 4F, which visualizes and transmits “sustainable” and POP UP, various events such as artist flima and silk screen experience of used clothes. We also focus on collaborative content with J-WAVE on the theme of "circulation of consciousness and value".
Each person expands awareness from everyday life. I would like to think about a new sustainable form that connects things that I have valued for a long time and circulates with a number of encounters.
【10% PAYBACK CAMPAIGN】
During the period, if you register frequently to Shibuya PARCO using the PARCO official smartphone app "POCKET PARCO", and shop at the target store with <cashless payment>, you will receive up to 100,000 yen for each purchase of 100,000 yen.
Period 3 days from March 15 (Fri) to March 17 (Sun), 2024
Target stores: Shops from 1F to 5F
※Shops on B1F, 6F to 10F are not eligible.
※The first 500 people
※In order to prevent unauthorized use, you may be required to present a credit card linked to the application or an ID card issued by a public organization when using Pokepal Payment.
Click here for more information
【CYCLE VISUAL】
With the theme of "circulation", this visual depicts the blink of light that illuminates the earth, expresses the relationship between nature and humans and the animistic view of nature, and employs photographer Fumika Endo, who creates works. The video and sound were produced by tamanaramen audiovisual unit by sister Hikam and sister Hana.
- Text
- Momoko Suzuki
- Edit
- RIDE Inc.
PARCO CRUISE
Yuzuki Aoki (actor) x Peace Kimura (photographer) will shoot the 2024 SS new collection.
▼C.P. Company／08sircus／KIJIMA TAKAYUKI
C.P. Company｜ Innovation of originality. A new self that I meet in that cycle
08sircus／KIJIMA TAKAYUKI｜ Careful manufacturing that connects hearts and minds
PEOPLE
A special interview with two people who are related to Shibuya PARCO on the theme of "circulation".
▼Interview Keisuke Nakamura | “Newness” born in circulation. SKWAT's New Challenge
▼Interview Yumi Nagao | Learning to avoid giving up dialogue. Sister's feminism that connects people
J-WAVE × Shibuya PARCO NEW CYCLE
This spring, along with Shibuya PARCO, J-WAVE's programs "MIDNIGHT CHIME" and "Omiyu no Favorite Collection Club" will share "value your favorite feelings" and "memories and experiences" in various ways. A public recording event for radio with navigators Misaki Tanaka and Miyu Kotani, a Podcast collaboration, and an original picture exhibition drawn based on the concerns of the listener of MIDNIGHT CHIME, etc. We have prepared content that you can enjoy even if you come alone or with someone.
Click here for more information
POP UP
C.P. Company｜ We develop unique materials to develop clothes that combine sustainability and functionality.
CHROME-R ZIPPED JACKET 16CMOW012A 913 DRIZZLE ¥93,500
"C.P. Company", which focuses on the functional beauty of military wear and develops highly designed clothing that reconstructs its details, is holding POP UP. This season, we will focus on items that use the fabric "CHROME-R" that combines sustainability and functionality, such as hoodies, utility jackets that change into vests, and short length jackets that can store hoods. It is an original fabric woven with recycled nylon yarn of multifilament, and has excellent waterproof and windproof performance. In addition, the unique garment die that symbolizes the brand creates a modern mood with vivid and deep shades.
- Shop
- C.P. Company
- Venue
- 1F POP UP SPACE 「The window」/ 3F POP UP SPACE
- Period
- 1F POP UP SPACE "The window" - March 12th (Tuesday) / 3F POP UP SPACE March 15th (Friday) - July 15th (Monday)
nest Robe / CONFECT POP UP STORE｜ A sustainable one-of-a-kind natural dye will appear for a limited time.
(Left) Hemp blouson [MOCA] ¥25,300(Right) linen gathered pants [PINK] ¥24,200
Based on the concept of "SLOW MADE IN JAPAN", we hold POP UP focusing on sustainable products. We picked up the "UpcycleLinoTM" series, a project that utilizes cutting scraps that are inevitable in the process of making clothes that are focused on by brands. This time, we also focus on archive samples, revisiting the good points of each sample sleeping in the warehouse, and the unique natural Daishi Leeds, which has been dyed in three colors of cherry, lemongrass, and coffee, has also appeared. I'd like to get one item dyed in spring color. The "UpcycleLinoTM" series is being rolled out in a full lineup at the 4th floor permanent store.
※Please note that all the archive items will be 1 point.- Shop name
- nest Robe / CONFECT POP UP STORE
- Venue
- 1F POP UP SPACE 「The window」
- Period
- March 15 (Fri) to March 26 (Tue)
- Contact information
- 03-6416-3771
SHIRO｜ Born in the 15th year Sustainable Declaration. Shibuya PARCO Limited Fragrance
(left) Zero White Fig Orde Palfan [40mL] ¥4,400, Zero White Fig Cray Hand Soap [145mL] ¥2,530, Zero White Fig Gel Puffeur [72g] ¥2,750(Right) Zero White Fig fragrance diffuser [140mL] ¥3,960
SHIRO, which is celebrating its 15th year this year, has re-examined the value of all resources and declared its commitment to zero waste. The first step was the ZERO COLLECTION FRAGRANCE, a limited fragrance that regulates fragrances that can no longer be used during product renewal and makes full use of the blessings of nature to the last drop. At POP UP held during the exhibition, a limited fragrance "Zero White Fig" appears. Experience the popular fragrance of fruity, sweet, and gorgeous floral with many voices of reprinting.
- Shop
- SHIRO POP UP STORE
- Venue
- 1F POP UP SPACE「GATE」
- Period
- March 8 (Friday) to March 26 (Tuesday), 2024
