Shibuya PARCO held “CYCLE”, a project on the theme of “sustainable circulation”. Limited items such as clothes and fragrances produced from archive samples are available one after another. A variety of events will be held, including expanding the area of SKWAT on the 4th floor, which visualizes and transmits "sustainable" and POP UP, as well as experience of silk screening artists flea markets and used clothes. In addition, we will focus on collaborative content with J-WAVE on the theme of "circulation of consciousness and value".
Each person expands awareness from everyday life. I want to think about a new form of sustainable that connects things that have been cherished for a long time and circulates with many encounters.
【10% PAYBACK CAMPAIGN】
During the period, if you register frequently to Shibuya PARCO with the PARCO official smartphone application "POCKET PARCO" and shop at <cashless payment> at the target store, you can purchase up to 100,000 yen per purchase of 10,000 yen per purchase.
Period: 3 days from March 15, 2024 (Fri) to March 17 (Sun)
Target stores: Shops on the 1st to 5th floors
※Shops on B1F, 6F to 10F are not eligible.
※The first 500 people
※In order to prevent unauthorized use, you may be required to present a credit card linked to the application or an ID issued by a public organization when using Pokepal payment.
Click here for details.
【CYCLE VISUAL】
With the theme of "circulation", this visual depicts the blink of light that illuminates the earth, expresses the relationship between nature and humans and the animistic view of nature, and uses Fumika Endo, a photographer who creates works. The video and sound were produced by tamanaramen, an audiovisual unit by sister Hikam and sister Hana.
- Text
- Momoko Suzuki
- Edit
- RIDE Inc.
PARCO CRUISE
Yutaka Aoki (actor) x peace Kimura (photographer) shoots a new 2024 SS collection fashion.
▼C.P. Company／08sircus／KIJIMA TAKAYUKI
C.P. Company｜ Innovation of originality. A new self that meets in that cycle
08sircus／KIJIMA TAKAYUKI｜ Careful manufacturing that connects hearts and minds
PEOPLE
A special interview with two people who are related to Shibuya PARCO under the theme of "circulation."
▼Interview Keisuke Nakamura | "Newness" is born in circulation. New Challenges for SKWAT
J-WAVE x Shibuya PARCO NEW CYCLE
This spring, J-WAVE's programs "MIDNIGHT CHIME" and "Omiyu's Love Collection Club", which support "personality" and "favorite feelings" together with Shibuya PARCO, share "valuing your favorite feelings" and "memories and experiences" in various forms. Whether you come alone or someone, such as a public recording event of radio with navigators Misaki Tanaka and Miyu Kotani, a podcast collaboration, and an original picture exhibition drawn based on the worries of the listener of MIDNIGHT CHIME We have prepared content that can be enjoyed even if you come.
Click here for details.
POP UP
C.P. Company｜ Developing clothes that combine sustainability and functionality by developing unique materials
CHROME-R ZIPPED JACKET 16CMOW012A 913 DRIZZLE¥93,500
"C.P. Company", which focuses on the functional beauty of military wear and develops highly designed clothes that reconstruct the details, is holding POP UP. This season, we will focus on items that use the CHROME-R fabric, which combines sustainability and functionality, such as parka, a utility jacket that changes into vests, and a short jacket that can store hoods. It is an original fabric woven with polyfilament recycled nylon yarn and has excellent waterproof and windproof performance. In addition, the unique garment dies that symbolize the brand creates a modern mood with clear and deep colors.
- Shop
- C.P. Company
- Venue
- 1F POP UP SPACE「The window」/ 3F POP UP SPACE
- Period
- 1F POP UP SPACE "The window" ~ Tuesday, March 12 / 3F POP UP SPACE March 15 (Friday) ~ July 15 (Mon)
nest Robe / CONFECT POP UP STORE｜ A sustainable item of natural dyeing will be available for a limited time.
(Left) Hemp blouson[MOCA] ¥25,300(Right) linen gathered wears[PINK] ￥24,200
Based on the concept of “SLOW MADE IN JAPAN,” we hold POP UP focusing on sustainable products. We pick up the "UpcycleLinoTM" series, a project that utilizes cutting waste that is inevitable in the process of making clothes, which the brand focuses on. This time, a unique natural Daishi Leeds, focusing on archive samples, re-examined the good points of each sample sleeping in the warehouse, and applied natural dyeing of three colors of cherry, lemongrass and coffee, also appeared. I want to get something that has been dyed in spring colors. The "UpcycleLinoTM" series is being rolled out in full lineup at the 4th floor permanent store.
※Please note that all archive items will be one item.- Shop name
- nest Robe / CONFECT POP UP STORE
- Venue
- 1F POP UP SPACE「The window」
- Period
- March 15 (Fri)-March 26 (Tue)
- Contact:
- 03-6416-3771
SHIRO｜ Born in the 15th year of sustainable declaration. Shibuya PARCO Limited Fragrance
(Left) Zero White Fig Aud Pal fan [40mL] ¥4,400, Zero White Fig Cray Hand soap [145mL] ¥2,530, Zero White Fig Gel Puffum [72g] ¥2,750(Right) Zero White Fig Fragrance Diffuser [140mL] ¥3,960
SHIRO, which is celebrating its 15th anniversary this year, has announced a declaration that it will reconsider the value of all resources and aim for zero waste. The first step was to create a limited fragrance "ZERO COLLECTION FRAGRANCE" that regulates fragrances that can no longer be used in product renewals and makes full use of the blessings of nature up to the last drop. At the POP UP held during the exhibition, a limited fragrance "Zero White Fig" appears. Experience the popular scent of fruity, sweet, and gorgeous floral with many reprints.
- Shop
- SHIRO POP UP STORE
- Venue
- 1F POP UP SPACE「GATE」
- Period
- From March 8 (Fri) to March 26 (Tue), 2024
