Tomozawa Kotao x GUCCI | Fusion and amplification. In search of new creativity that comes from that.

"adidas x Gucci" was created by the fusion of different codes.
Salto Real Streetwear

In February 2022, GUCCI held a fashion show for the "Exquisite" collection in Milan for the first time in two years. One of the highlights of the collection was the collaboration of "adidas x Gucci". In the collection, a variety of items are developed with three stripes coded the heritage of both brands at the core of the creative. At the fashion show, which was the venue for the collaboration presentation, the three stripes incorporated into Salto Real Streetwear were amplified and transformed into mirrors surrounding the runway. The red long dress of V-neck worn by Kotao Tomozawa was inspired by Madonna's appearance in 1993 wearing a red dress like Aiko Nic at the premiere screening of the movie "Meguri Meet" and reinterpreted in a modern way. "At first, I was worried about how I could wear it.…When I tried to wear it, I felt like I was the strongest. It's really "GUCCI" and it's really "adidas". The collision point is somehow very new, so it's easy. After all, I'm attracted to it," says Kotao Tomozawa.

The aesthetics of Alexandro Michele breathe
Exclusive shop

If you step into the Gucci Shibuya Parco store facing Shibuya Koen-dori St., you will be fascinated by the fantasy "GUCCI" world view that is creative, fluid, and mixed with dynamics. Neon lights, mirrored ceilings, curtains inspired by Japanese painting, etc.…The shop design combines a street feel that incorporates the spirit of Shibuya, a creative city, with the elegant eclecticism woven by the GUCCI collection, creating a place where visitors can always meet unexpected surprises. In addition, the interior of the store displays contemporary and mixed items without separating the boundaries of men's women.

A style that continues to develop constantly――
Accessories that symbolize the concept of GUCCI

"adidas x Gucci" offers a wide range of collaborative accessories such as bags, shoes, hats, jewelry, and scarves. In particular, I would like to focus on shoes that add a unique arrangement of "GUCCI" to the popular sneakers of Adidas Originals Gazelle. The wedge sole sneakers (6 cm) worn by Kota Tomozawa also have a symbolic three stripes, and chic and athletic elements are combined, making it a pair that can be worn with a dress even though it is extremely comfortable to wear. The mini-sized handbag on the shoulder is a new interpretation of the Bamboo Handle tote bag released in 1991 [Gucci Diana]. A removable red-colored leather belt inspired by the band to keep the shape of the handle has been incorporated into the design and updated.

"What is the world in your head?
I think it's true."

Kotao Tomozawa, a young painter who expresses a unique human image with a slime-like material and attracts attention. I asked her about the expression she would like to challenge in the future, which is recognized from all over the world and has a hot gaze.
"In the past, I was trying to express something that oozes out by simply drawing what is actually there, but now I feel like I'm using a lot of imagination. In the past, I used to think that "this world is a lie", but recently, "Isn't lie true?"…。 I think the world in my head is probably "real." That's why something that comes out more suddenly…I would like to focus on such places as well. It comes out of a video work combined with something or an irregular collision before and after--Yes, let's get together like "GUCCI" and "adidas". Pictures and videos are fine, but I want to do that."

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