Hikaru Yokota x tiger snake coffee / PUEBCO / UN3D. | In search of new stimulation and essence of 2022

"Tora snake coffee" starts in earnest!
Japan's first POP UP SHOP will be held from January 2nd.

Based on the concept of a new area of "coffee & science", the alternative coffee beans brand "Tora Navi Coffee" created by scientist Junto Imai. In January 2020, in a collaboration with "Sasquatchfabrix." at DOVER STREET MARKET GINZA, she suddenly appeared and sold coffee beans and T-shirts. After that, he announced collaborations and talked about topics, but did not have a physical store, and developed special beans only online. The brand "Tora Navi Coffee", which attracts secret attention with a mysterious presence of the introduction system, is finally holding POP UP SHOP at Shibuya PARCO as the first solo shop in Japan from January 2 (Sun) to 10 (Mon), 2022! Take off the mysterious veil and clearly show the whole picture of "Tora Snake Coffee"…!?

Coffee produced from science
Intersection of art, culture and creative

Based on scientific data accumulated over many years, natural science using water and heat temperatures without using any chemicals or additives, realizing more delicious and healthy coffee. It is possible to make raw beans that have removed 99.9% mold poison, and maximize the flavor of beans ware, regardless of the technology of coffee brewers. In "Tora Snake Coffee", we develop tailor-made original beans that incorporate the nutrients of organically grown superfood, including shallow roasting, deep roasting, and aging (aged). The stoic and uncompromising attitude goes through the package. In order to express the Japanese identity in a package, the wrapping that expresses the brand's identity in a form that resembles a talisman and expresses the brand's identity, even the antibone spirit that traditional coffee brands want to not do, and the scent of extremely modern art, culture, and creativity.

"PARCO Blend" is realized! Mr. Kan Ito,
With Sasquatchfabrix., YAMAI, Snow Peak
A limited collaboration is also available. For the first time, "I'm going to go to the house."

The POP UP, which will be held from January 2nd (Sun), specially developed “Tora Navi PARCO Special Blend”. Normally, a new taste experience is expressed by roasting and blending the contrasting shallow and deep roasted beans with the tiger snake's original manufacturing method. In addition, the company uses only ethical beans that have been certified by organic JAS, fair trade, and Rainforest Alliance. "A rich aroma and a refreshing taste. It goes well with sweet Western sweets and Japanese sweets," says Hikaru Yokota. The sweatshirt worn by Hikaru Yokota, wearing the brand theme "Coffee & Science" logo, is the second collaboration with "Sasquatchfabrix." (The coat of the same color is from the staff court designer Risa Yamai wears a staff coat worn by a tiger snake crew). In addition, a collaboration chair dyed by "Snow Peak" coffee, a drawstring bag made by "YAMAI" for the tiger snake, and a "baked confectionery tiger snake", which will be unveiled for the first time, will appear in pop-ups.

Beginning New Year from Shibuya PARCO
When a tiger snake coffee flaps

Among the collaboration items sold in the pop-up store, the attention is the Demitas Cup, the first double name of ceramic artist Kan Ito, who is said to be waiting for three years. The bottom of the cup is engraved with a tiger snake, and there is no doubt that it will be an extremely rare gem. At the beginning of the year, we started POP UP at Shibuya PARCO, and 2022 will be a year of challenge for "Tora Navi Coffee". Don't miss the luxurious and rare collaboration of Japanese creators who are active on the front lines x tiger snake coffee!

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＜NEXT＞ PUEBCO, an interior shop that spins memories of people and things.

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＜NEXT＞ "UN3D.," which overturns stereotypes and expresses free individuality and sensibilities.