Hikaru Yokota x TORAHEBI coffee / PUEBCO / UN3D. In search of new stimulus and essence of 2022

"TORAHEBI coffee" starts in earnest!
Japan's first POP UP SHOP will be held on January 2.

TORAHEBI coffee is an alternative coffee beans brand created by a scientist, roaster Junto Imai, based on the concept of "coffee & science". In January 2020, in a collaboration with "Sasquatchfabrix." at DoVER STREET MARKET GINZA, she suddenly appeared and sold coffee beans and T-shirts. After that, he announced his collaboration and talked about it, but he did not have a physical store, and developed specialty beans only online. TORAHEBI coffee, a brand that attracts secret attention with its mysterious presence of introduction system, will finally hold a POP UP SHOP at Shibuya PARCO from January 2 (Sun) to 10 (Mon), 2022! Remove the mysterious veil and reveal the whole picture of "TORAHEBI coffee"…!?

Coffee produced by science
The intersection of art, culture and creativity

Based on scientific data that has been studied for many years, no chemicals or additives are used, and natural science using water and heat temperatures makes coffee more delicious and healthy. It is possible to make raw beans that have removed 99.9% mold poison, and to maximize the taste of beans bonrai without being affected by the technology of the person who makes coffee. "TORAHEBI coffee" offers original tailor-made beans incorporating nutrients from organically grown superfoods, including shallow roasting, deep roasting and aging. The stoic and uncompromising attitude goes through the package. In order to express the Japanese identity in a package, the wrap that expresses the brand's identity of the tiger and the snake, in a form reminiscent of a talisman, makes you feel even the rebellious spirit of what the traditional coffee brand does not do, and incenses extremely modern art, culture, and creativity.

Realization of PARCO Blend! Mr. Kan Ito,
Sasquatchfabrix., with YAMAI and Snow Peak
Limited collaboration is also available. For the first time, "Kakikako"

At POP UP, which will be held from January 2nd (Sun), "Tora snake PARCO Special Blend" will be specially developed. Usually, by roasting and blending the contrasting shallow roasting and deep roasting beans using the tiger snake's original manufacturing method, a new taste experience is expressed. In addition, we use only ethical beans that have obtained organic JAS certification, fair trade certification, and Rainforest Alliance certification to ensure thorough production. "A rich aroma and refreshing taste. It goes well with sweet Western sweets and Japanese sweets," says Hikaru Yokota. Hikaru Yokota wearing the brand theme "Coffee & Science" logo is the second collaboration with "Sasquatchfabrix." (The coat of the same color is from the staff coat designer Risa Yamai's brand "YAMAI" worn by the tiger snake crew). In addition, collaboration chairs with "Snow Peak" dyed with coffee, drawstrings made by "YAMAI" for tiger snake, and "baked confectionery tiger snake", which will be unveiled for the first time, will be pop-up.

Starting New Year with Shibuya PARCO
When TORAHEBI coffee flutters

Among the collaboration items sold at pop-up stores, the Demitas Cup is the first double name of ceramic artist Kan Ito, who is said to be a "3-year wait". At the bottom of the cup, there is no doubt that it will be an extremely rare gem. At the beginning of the year, we started POP UP at Shibuya PARCO, and 2022 will be a year of challenge for TORAHEBI coffee. Don't miss out on the luxury and rare collaboration of Japanese creators x TORAHEBI coffee!

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＜NEXT＞ PUEBCO, an interior shop that spins memories of people and things

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＜NEXT＞ Overturning fixed concepts and expressing free individuality and sensibility "UN3D."