「SHIBUYA PARCO 2021 A/W NEW LOOK」｜ A new item that begins in autumn. Shibuya PARCO's AW NEW LOOK

[ 3F ] CORNER OF TOKYO STREET

Mixing logo with UN3D./Icon kolor. Artwork celebrating the 5th anniversary

UN3D. celebrates its 5th anniversary in the 2021AW season. To celebrate this season, we created a special art collection that blends the brand logo and icon kolor blue, green and black. A coat that looks like a combination of a quilting jacket and a mountain jacket, is an elaborate piece that shines with piping blue and zipper orange. A unique item that mixes asymmetric patterns and abstract original textiles can enjoy the layered style of your choice.

ANREALAGE/Digital visualization of gravity and mass. New coat with a chidori pattern floating

As digital waves rush into fashion shows, "ANREALAGE" focused on the approach of "recovering gravity and mass" through PC and smartphone screens. The chitori-pattern coat that reverses the heavens and the earth floats as if it were released from gravity. The details of the clothes are also drawn to the sky, and the waist pockets and belts lean on the shoulders. Despite such a conceptual design, the inverted item keeps a beautiful A-line, and the thick fabric exerts a heat retention effect, polite making and practicality are still alive. If you look closely, it is interesting that the straps of the boots are directed against gravity. The Shibuya PARCO store will hold pre-sales and pre-order orders from July 17 (Saturday).

JOHN LAWRENCE SULLIVAN / Docking various “arms” and tailored

"JOHN LAWRENCE SULLIVAN" was also talked about at the runway show in Tokyo for the first time in 11 years. In the 2021AW season, based on the concept of "PROTECT", we fused various "armor" ideas such as motorcycles, work, sports, and racing with Taylord's elements. A jacket with a masked cut-and-sew and a bondage detail that looks like a binding outfit. From the perspective of designer Arashi Yanagawa, we proposed the keyword "protection" that became more familiar with the COVID-19 pandemic, using fashionable items and styling.

CINOH / Keyword is London in the 60s. Focus on a wide variety of outerwear

"CINOH" proposes real closes for adults with playfulness and excitement. This season, the image source is London in the 1960s, where designer Hiroyuki Chino said, "I wanted to experience it while spending my daily life." One thing to pay particular attention to is a high-quality, modern outerwear with a wide range of variations. From the long back belt coat that spreads loosely over the hem to the stand collar coat of synthetic leather to the long blouson. I want to get a lifetime item that sticks to the materials and patterns before the on-season.

HAT MAKER KIJIMA TAKAYUKI / Autumn/Winter hat with noble gray

"HAT MAKER KIJIMA TAKAYUKI" attracted attention in the new collection of gray, one of the brand's signature colors. This nuance kolor, expressed in various tones, adds a noble atmosphere to the styling. With the desire to use what you like for a long time, items using hair felt are also compatible with after-sales care at the atelier. Absolutely three-dimensional feeling of fit that sticks to your head. I want you to feel the calculated design that you can understand when you wear it from the hat that craftsmen carefully create.

FRED PERRY / Mixing “Sports” and “Subculture” modernly

The keywords for the 21 AW season for FRED PERRY are “sports” and “subculture”. Classic uniforms have been updated in a modern fashion with a combination of materials, silhouettes and colors. Among the many lineups, men's attention is the shirt that adds playfulness with graphic design based on sportswear. At Women's, the oversize knitwear with the mood of the 90s is eye-catching. Both of them are accented with Aiko Nic laurels, and the autumn-like coloring is also attractive. It's authentic, but it gives you a modern look.

MYne CODEX / The energy of the 1970s dance program

"MYne" is a line that incorporates the ideas of the younger generation who put antennas on the street while inheriting the aesthetics of "MIHARAYASUHIRO" (Yasuhiro Mihara). The 2021AW collection is based on the book "THE HIPPEST TRIP" by American writer and journalist Nelson George. The film is about a dance show broadcast in the United States in the 1970s. The powerful and energetic elements reminiscent of the show were dropped into the collection and freely mixed with codes such as modes, streets, and sports.