「SHIBUYA PARCO 2021 A/W NEW LOOK」｜ A new item that begins in autumn. Shibuya PARCO's AW NEW LOOK

[ 1F ] SHŌTENGAI-EDIT-TOKYO

GUCCI/Neon Belt is eye-catching, new handbag line [GUCCI Diana]

From "GUCCI", a new line [GUCCI Diana] that reinterpreted the tote bag of the Bamboo handle, which was first introduced in 1991. A classic and elegant bag with Neon kolor leather belt is available in three sizes: medium, small and mini. Only leather belts are sold separately, and there is also a service to stamp initials and star motifs on the inside of the leather belt, so you can enjoy customization. Design and practicality that fits both formally and casually. It contains the message of Alessandro Michele, such as "a fluid, free, and powerful self-expression."

New collection dedicated to LOEWE/artist Joe Braynard

The 2021AW PRE collection was inspired by Joe Braynard, an artist active in New York in the late 20th century. We celebrate collage works as techniques and ideas, and propose bold and colorful collections. The vivid pansies and improvised poems are revived in wear and bags as a new collage of the LOEWE style. The clean lines, loose volume and vivid earth colors will excite the arrival of a new season.

THOM BROWNE / “The Story of Bear and Salmon” Expressed in Original Artwork

A noteworthy autumn/winter motif in 2021 is a story of a good bear and salmon inspired by children's books and hunting. Adorable animal motif is used as an original artwork, and it is scattered in standard items. A bear-shaped Boston bag is also available from the animal bag series, which has a wide variety of variations every season. I would like to enjoy the beautiful silhouette, breathtakingly accurate tailoring, and humor and appearance that can only be expressed based on high-quality materials with an eye-catching design.

HUMAN MADE / duck pattern, emblem, stajan. Aiko Nic's new design

"HUMAN MADE" features items full of brand-likeness reminiscent of NIGO®'s style. He fused the basic and playful spirit of adults, such as a coat with characters from the curry shop "CURRY UP", a jacket with colorful emblems, and an item with an iconic duck. Prior to the season, ANIMAL ALOHA SHIRT will be released on Saturday, July 17 and MILITARY PANTS (lower right) will be released on July 31 (Sat).

DIOR BEAUTY SHIBUYA / Pre-released new cosmetics inspired by autumn colors

"DIR BEAUTY SHIBUYA" allows you to enjoy total beauty from fragrances to makeup and skin care. The store will release a new makeup collection in autumn on July 28 (Wednesday). The deep and rich kolor gradients included in the eyeshadow palette "San Kucleur Couture" and "Dior Verni" are inspired by the beauty of the season and the nature is dyed in autumn colors. With the effect of polarized pearl and high coloring power, the skin is familiar and dramatic color can be realized at the same time.

Yves Saint Laurent Beauté / The fragrance you wear is more personal. New work "Ribleodetoire"

The fragrance and skin care that we wear with changes in lifestyle have evolved into something more personal. In "Yves Saint Laurent Beauté", a new work "Ribleodetoire" that matches such a mood will appear. The sensual and fresh scent that lavender and bergamot can play fresh in top notes gently wraps you as if you were hugging yourself. In addition, the "Pure Shot" series is supported by women who want to be clean both skin and lifestyle. Skincare, a combination of strong botanical power and advanced science, has become a new standard for clean beauty in more than a year since its solid effect and sustainable production background. The store will be renewed on July 17th (Sat)!

shu uemura / Limited kolor eye shadow & lip. The theme is “The Magnificence of Gold” of Japanese Architecture

"shu uemura" will release the "Baroque Gold Collection" inspired by Japanese architecture from July 26 (Monday). The limited eye shadow palette "Chromatic Suva Rock Gold" is an image of the luxury of gold seen in temples. The brown gold and amber colors were vividly expressed with lacquer-like shine and reflected texture. By freely combining vertical and diagonal colors centered on the central key shade, the season's eyes are completed. The warm yet sophisticated kolor enhances makeup for autumn and winter. In addition, on July 26 (Monday), we started making reservations for Ann Limited Block: Booster, a makeup base dedicated to Ann Limited Foundation that creates a beautiful skin as if nothing was applied. The four-colored kolor, developed based on Asian skin research, brings out your own beauty from the inside. From July 17th (Sat) to 31st (Sat), participants of the workshop will receive a three-day sample of the new makeup base and the popular fluff foundation in August.