「SHIBUYA PARCO 2021 A/W NEW LOOK」｜ A new item that begins in autumn. AW NEW LOOK of Shibuya PARCO, which looks dramatic.

[ 1F ] SHŌTENGAI-EDIT-TOKYO

New handbag line [Gucci Diana] with the eye-catching GUCCI/Neon belt.

From "GUCCI", a new line [Gucci Diana] that reinterpreted the tote bag of the Bamboo handle, which was first announced in 1991, appears. The new work, which incorporates a neon-colored leather belt in a classical and elegant bag, is available in three sizes: medium, small, and mini. There is also a service to sell only the leather belt separately, and to engrave initials and star motifs inside the leather belt, so you can enjoy customization. Design and practicality that fits both formal and casual. It contains the message of Alexandro Michele, such as "Liquid, Free, and Powerful Self-Expression."

A new collection dedicated to LOEWE/artist Joe Brainard

The 2021AW PRE collection was inspired by Joe Brainard, an artist active in New York in the latter half of the 20th century. He praised collage works as techniques and ideas, and proposed a bold and colorful collection. The vivid pansies and improvisational poems are revived in wear and bags as a new collage of the "LOEWE" style. The clean line, loose volume, and bright earth colors will excite the arrival of a new season.

THOM BROWNE/ "The Story of Bear and Salmon" expressed in its own artwork

The noteworthy autumn and winter motif in 2021 is the story of a close bear and salmon, inspired by children's books and hunting. The adorable animal motif is used as an original artwork, and it is scattered in standard items. A bear-shaped Boston bag is also available from the animal bag series, which has a wide variety of variations every season. I would like to enjoy the beautiful silhouette, breathtakingly accurate tailoring, and humor and dressing that can only be expressed based on high-quality materials with eye catchy designs.

HUMAN MADE/camouflage, emblem, stajan. Aiko Nic design is a new one

At "HUMAN MADE", items full of brand-likeness reminiscent of NIGO®'s style are now available. It combines the basic and playfulness of adults, such as a coat with characters from the curry shop "CURRY UP", a jacket with colorful emblems, and an item with an overall pattern of icon ducks. Prior to the season, ANIMAL ALOHA SHIRT (upper right) will be released on Saturday, July 17 and MILITARY PANTS (lower right) will be released on July 31 (Sat).

DIOR BEAUTY SHIBUYA/Pre-released new cosmetics inspired by autumn colors

"DISOR BEAUTY SHIBUYA" allows you to enjoy total beauty from fragrances to makeup and skin care. On July 28 (Wednesday), the store will pre-released the new makeup collection of autumn. The deep and rich color gradation in the eye shadow palettes "Sanccurl Cuture" and "Dior Verni" is inspired by the beauty of the changing seasons and nature dyeing to autumn colors. With the effect of polarized pearls and high color development power, it realizes good skin familiarity and dramatic colors at the same time.

Yves Saint Laurent Beauté/ The fragrance of the coat makes you more personal. New work "Libréodetoire"

With changes in lifestyle, the fragrance and skin care have evolved into more personal. In "Yves Saint Laurent Beauté", a new work "Libreodetoire" that matches like that has appeared. The sensual and fresh scent of lavender and bergamot to play with the top notes gently wraps you as if you were hugging yourself. In addition, the "Pure Shot" series is supported by women who want to be clean in both skin and way of life. Skincare, which combines strong botanical power and advanced science, has become a new standard for clean beauty in over a year due to solid effects and a sustainable production background. The store will be renewed on July 17th (Sat)!

Shuuemura / Limited color eye shadow and lip. The theme is the “gold solemnity” of Japanese architecture

From July 26 (Monday), "shu uemura" released the "Baroque Gold Collection" inspired by Japanese architecture. The limited eye shadow palette "Chromatic Suva Rock Gold" is an image of the luxury of gold found in the temple. The brown gold and amber colors were vividly expressed with lacquer-like shine and reflective texture. By freely combining vertical and diagonal colors centered on the key shade in the center, the seasonal eyes are completed. The warm and sophisticated color enhances your makeup in autumn and winter. Furthermore, on July 26 (Monday), we started booking "Ann Limited Block: Booster", a makeup base exclusively for Ann Limited Foundation, which creates a beautiful skin as if nothing was applied. The four colors, developed based on Asian skin research, bring out your own beauty from the inside. From July 17th (Sat) to 31st (Sat), participants of the workshop will receive a sample of the makeup base of the new product in August and a sample of the popular fruid foundation for 3 days.