SHUBUYA PARCO AUTUMN RENEWAL

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SHUBUYA PARCO AUTUMN RENEWAL
SHUBUYA PARCO AUTUMN RENEWAL

 

JIL SANDER POP UP SHOP

With JIL SANDER+'s Fall/Winter 2020 Men's Women's Collection, this space is surrounded by rich nature and welcomes visitors. From September 18th (Fri) to October 7th (Wed), this special project will focus on the collection of JIL SANDER+, which embodies a relaxing dress for urban life through the pure and essentialistic design of the brand. Limited in Japan, Shibuya PARCO pre-sale items are also available.

KiwandaKiwanda

Opened the second store in KiwandaKiwanda, which operates directly managed stores in Minamiaoyama.
PARCO store is more borderless and free. The concept is a spirit of enjoying your style without being shaken by trends and stereotypes, and pursuing new creativity while respecting individuality and diversity. This is a shop where you can find a wide range of unique gift items.
At the time of opening, we will prepare a new 2-size socks with the theme of genderless. In addition, we will hold an embroidery order denim event, which was held irregularly only at directly managed stores in Aoyama, where hand embroidery is carried out one by one in the atelier.

Good Luck Curry

Spice curry "Good Luck Curry" produced by Chef Kakegawa of Daikanyama's bistro "Ata".
We change the blending of spices depending on ingredients such as seafood and meat, and provide spice curry that allows you to enjoy not only the texture but also the aroma. Chopstick resting with colorful vegetables will further enhance the spice curry.

MUVEIL POP UP STORE

POP UP STORE by ladies brand "MUVEIL".
During the period, we have prepared special collaboration items from a new perspective that incorporates Muveil's design elements into the three brands that have established an item base while based on the products of the 20AW collection.
In addition to developing collaboration items with MUVEIL x Mizuno Pearl sneakers and Star Wars, which were well received in the 20AW collection, we will also showcase the brand's first HOME LINE item strawberry pattern plate and strawberry pattern beer glass.

MADISONBLUE

The first pop-up store in the Shibuya area.
One of the brand's philosophy is to deliver clothes to people who love them. With the desire to propose a world free of age or gender through clothes, this pop-up store is the first form to develop items that allow you to feel art at Unisex, entitled "Dear Blue".
In addition, MADISONBLUE neon sign produced by artist Waku, who produced neon in Shibuya PARCO, will appear at the store.

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