SHUBUYA PARCO AUTUMN RENEWAL

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SHUBUYA PARCO AUTUMN RENEWAL
SHUBUYA PARCO AUTUMN RENEWAL

 

JIL SANDER POP UP SHOP

With JIL SANDER+'s Fall / Winter Men's Women's Collection in 2020, this space is surrounded by rich nature and welcomes visitors. From September 18th (Fri) to October 7th (Wed), this special project will focus on the collection of JIL SANDER+, which embodies a relaxing dress for living out of the city through the pure and essential design of the brand. There are also items released in advance in Shibuya PARCO, limited to Japan.

KiwandaKiwanda

The second store of Kiwanda Kiwanda, which operates directly managed stores in Minamiaoyama, opens.
The Parco store is more borderless and free. The concept is to enjoy one's style without being swayed by fashion or stereotypes, and pursue new creativity while respecting individuality and diversity. It is a shop where you can find a wide range of unique gift items.
At the time of opening, we will prepare 7 new socks in 2 sizes with the theme of genderless. In addition, we will also hold an event for embroidery order denim, which was held irregularly only at directly managed stores in Aoyama, where hand embroidery is placed one by one in the atelier.

Good Luck Curry

"Good Luck Curry" is a spice curry created by Chef Kakegawa of Daikanyama's bistro "Ata".
We change the blending of spices depending on ingredients such as seafood and meat, and provide spice curry that allows you to enjoy not only the texture but also the aroma. The chopstick resting with colorful vegetables enhances the spice curry.

MUVEIL POP UP STORE

POP UP STORE by Lady's brand "MUVEIL".
During the period, we have prepared special collaboration items from a new perspective that incorporates Mubert's design elements into the three brands that have established the item base, while based on the products of the 20AW collection.
In addition to developing collaboration items such as MUVEIL x Mizuno Pearl sneakers, which were well received in the 20AW collection, collaboration items with Star Wars, the brand's first HOME LINE item strawberry pattern plate and strawberry pattern beer glasses will also be unveiled.

MADISONBLUE

The first pop-up store in the Shibuya area.
One of our brand philosophy is “cloths that deliver clothes to loved ones and stay close to people.” With the desire to propose a free world regardless of age or gender through clothes, this pop-up store will be the first form of developing items that allow you to feel art at Unisex, entitled "Dear Blue".
In addition, MADISONBLUE neon sign produced by artist Waku, who produced neon of Shibuya Parco, will appear at the store.

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