We deliver seasonal information such as POPUP, events, and limited items scheduled to be released in Shibuya PARCO. Check out the latest information on your favorite shops here for weekend outings and shopping!
4F newstaa <POP UP> Designers Sale 2020

From July 1 (Wed) to July 15 (Wed), DESIGNERS SALE will be held at the Shibuya store in newstaa.
Participating brands are Hisui Hiroko Ito / Middla / Houga / Andykey / Riybes /
5 brands in total.
Special prices, archives, sample items, etc. of this season's product are outstanding.
Information
- Period of the event
- July 1, 2020 (Wed) to July 15, 2020 (Wed)
- Location
- 4F newstaa
- URL
- https://www.instagram.com/p/CB7b6z8nwLl/?utm_source=ig_web_copy_link
1F GATE <POP UP> DOUBLE MAISON POP UP STORE

A brand that started to be a closet that shares dreams for eternal girls who love fashion. We propose living coordination that is not bound by conventional rules with a large perspective of "what to wear" kimono and clothes. Shibuya PARCO pop-up shop has a selection of summer items, mainly Yukata.
Information
- Period of the event
- July 7, 2020 (Tuesday) to July 21, 2020 (Tuesday)
- Location
- 1F POP UP SPACE「GATE」
- Product price
- Photo from left
Bergh ink black ¥39,000 + tax
Maison ceremony · vermilion ¥29,000 + tax
Gearman Tokuri / Wakaba ¥39,900 + tax
At 3:00 pm, if you pour flowers, yellow ¥29,000 + tax
2F BRIDGE <POP UP> Y. & SONS POP UP STORE

Based on the concept of "Men's Kimono Taylor", it is a concept shop that delivers extraordinary life that combines tradition and innovation with free ideas that are not bound by fixed concepts.
Opened next to Kanda Myojin Torii in March 2015. We propose to many customers, both in Japan and overseas, that transcend the boundaries of conventional kimono.
At this Shibuya PARCO pop-up shop, we have a selection of Yukata mainly.
Information
- Period of the event
- July 7, 2020 (Tuesday) to July 21, 2020 (Tuesday)
- Location
- 2F POP UP SPACE「BRIDGE」
- Product price
- Photo from left
・Haori: Y. & Sons x COOHEM / Brown ¥65,000 Footwear: Sandri / EVA / Offwhite ¥18,000
・Yukata: Vortex / Deep black ¥43,000 / band: Paper cloth corner belt / Daifukucho ¥75,000 / Footwear: Geta / Eightfold / Cork ¥20,000
・Yukata: Jakuchu Ito / Tsukiyo Basho figure ¥49,000 band: Hakata square belt / Aya Sugi / Black ¥44,000 bag: Pudding / il micio / R-6 / BULL / NOIR ¥54,000 Footwear: Geta / Eightfold / Black ¥20,000
5F Special Venue <POP UP> Awesomeboy × Ichiryu made POP UP STORE

Awesomeboy's original remake brand with used clothes shop in Harajuku
"Awesomeboy x Ichiryu made" is open for a limited time!
Please enjoy a mix of sporty items that can be said to be synonymous with Awesomeboy, switching unique to Ichiryu made and docking of different materials.
Information
- Period of the event
- July 4, 2020 (Sat) – July 12, 2020
- Location
- 5F Special Venue