Kikuno × LOEWE Perfumes| Fostering sensibility, intuition and memory of fragrance

A world of fragrance and art that travels with five senses.
"LOEWE Perfumes" opens at Shibuya PARCO

Opened on the 2nd floor of Shibuya PARCO in May this year, LOEWE Perfumes is a special place that combines fragrance, space and art to gracefully stimulate the five senses of visitors. When you step into the store, you will find interiors woven with the warmth of natural materials, such as polished wood inspired by the botanist archives and pottery with glaze, quietly invite you to the world of fragrance. The fragrance collection includes the colorful collection "LOEWE Botanical Rainbow" of nine fragrance families, "LOEWE Home Scents" where you can enjoy the scent of flowers and herbs in your lifestyle, and "LOEWE Un Paseo por Madrid" set in Madrid, the city where LOEWELOEWE was born. A little away from the hustle and bustle of Shibuya, the journey of the five senses woven by fragrance, design, and art begins quietly.

Scent that blends into everyday life
Fragrance that colors memories

The shop has a variety of items where you can enjoy the world of fragrance in a lifestyle. Kikuno's private and familiar fragrance is "LOEWE Un Paseo por Madrid Doré" which reflects the memory of the city and people in Madrid. Inspired by the archive screening of the modernist cinema "Doré cinema", which symbolizes Madrid, is a floral Woody note from Paturi and vanilla. Also, the moment I held the candle of "Palo Santo", which was just released from "LOEWE Home Scents" this fall, I closed my eyes, saying, "It's a very good smell," and quietly left myself to the deep clear scent.

“I like the smell of woody, deep smoky, like the smell of soil and wood. Paro Santo is often used at home, and after vacuuming it, it is turned into a room to burn it, so it smells very familiar.”

It is said that scent has the power to vividly evoke human memories and emotions, but what kind of memories do she relate to?
"I remember the perfume of the people I've been dating for a long time. When you pass the scent on the road, you will remember "nostalgia". I sometimes try to add the scent that I used to wear in the past. I don't change perfume too often, and when I start using it, I use the same thing for years. Memories are engraved in each fragrance, and I suddenly remember where I went and what I ate. So, I was young at that time, and I was more active, I always wore this smell when I went out to play at night—the memories come back vividly with the smell.”

Time to look at yourself enriches your life.
Kikuno talks about the form of self-understanding and happiness

Mr. Kikuno takes time to face himself. Journaling is something that happens naturally when you come up with, rather than daily habits, and it has been going on for nearly five years. "Journaling is not every day, but I try to do it when I come up with it. I like my time alone, and when I drive a car, I think about a lot of things. It's better to focus on yourself and focus on yourself. It is the same to exercise with your own body.”

For her, time to face herself is also an important process for self-understanding and growth. “I also read psychology books. I want to be a better person, I want to be confident. By doing so, I think that you will be able to take care of the people around you. There is no specific goal of what I want to do in years, but when I review what I wrote earlier, I can feel growth.”

So, what is her ideal image?
"I think it's better to have many moments where you feel truly happy than what you want to be as a person. Time to get up early in the morning and take a walk, an environment where you can touch nature, and freely use time, etc.……In such a small daily life, I want to be happy.”

Be captivated by the woman's work.
Beauty in everyday life. Attracted moments with intuition

Your heart is moved by the intuitive beauty and the brilliance of individuality that you encounter in everyday life…It's an essence to shape her sense. Recently, Mr. Kikuno was intuitively attracted to her encounter with sushi held by a woman, Itamae.

"I went to a sushi restaurant with a woman Itamae. For the first time, the sushi that you hold is very delicious. The work is also very delicate, and the figure holding in front of me looks like a goddess, and it feels like I'm seeing a vision. The white hand-skin shining on the white plate front, and the sushi coming out one after another seemed to be watching her work, so it was really beautiful."

What kind of person does she feel “beautiful”?
"You're a unique and funny person. People who are not cool, are interesting even if they talk, and those who are making are interesting. Someone who has his own style. That person looks beautiful naturally.”

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