「CHAOS CULTURE GEEK」｜ From Shibuya PARCO to the world. Combination of content of MIX that attracts all geeks

VISUAL｜ Kyle Ng

statement

The inspiration for the concept of “chaos culture geek” is based on the idea that there is a lot of information in your head that needs to explode and release.

Being a geek for me…It is to have a passion and knowledge of various things.
I'm a classic geek that was fascinated by toys, games, art, movies, fashion, and more, and I think Brain Dead is a brand built with a geek lifestyle.

This graphic was painted by my friend Bill Connors, and it perfectly represents my brain. I wanted to express more abstractly all the ideas that I absorb and give me creativity in this graphic.
Just as I use my inspiration and creativity to create new concepts in my brand and other creative activities, this image (graphic) is also a spew of energy.

Creative Director｜ Kyle Ng
Illustrator｜ Bill Connors