Kimura Caera × Santa Maria Novella | Memories of the scent that shapes oneself, engraved in history and memory

Santa Maria Novella, the world's oldest pharmacy.
It began in Florence, 1221.

The story of "Santa Maria Novella" dates back to Florence, Italy in 1221. That year, the monks of the Dominico Society established a monastery, built a vegetable garden, and began growing plants. From the garden, experience in pharmacies and natural formulations that have been cultivated for centuries has developed and expanded to cosmetics and fragrances. Known as the world's oldest pharmacy, Santa Maria Novella offers a wide range of items such as fragrances, soaps, face & body care items with traditional recipes, using natural cultivated flowers and oils and fats. The Shibuya PARCO store is a concept shop where products line up in a mysterious space based on white. From fragrances to candles, we have a wide range of items that you will want to give to loved ones as gifts.
The encounter between Kaera Kimura and this brand was when he was 19 years old when he decided to debut. "At that time, I really liked the Santa Maria Novella shop, which had an office in front of the Gaien Garden and is very close to the station, without money, but went to see it. "As a reward for myself," I bought rose water with a fresh scent like squeezed soap and rose petals. It has a tremendous history of 800 years, so I couldn't take it lightly. There is still a desire to use it properly somewhere. When I enter the shop, I feel noble and feel thrilled."

It was inherited from Florence in 1221
The art of living that enriches the mind and body

Place fragrances, diffusers, and aromas everywhere in your home to refresh your mind. What is the reason why Caera, who enjoys the scent with the whole family on a daily basis, loves the fragrance?
"Scent has power, isn't it? The mood changes surely. The small closed part of the brain feels like air has entered the balloon. Yes, there is a feeling that the sensation will open up somewhere, so when you want to change your mind or when you go to work, I feel like the switch is turned on. What I was worried about in the store was Aud Parfam. The color of the bottle is beautiful purple and yellow like candy, and it's beautiful just to look at it." Santa Maria Novella's first scent of the Aud Parfam collection expresses four species: Bizaria, iris, magnolia, and gelsomino, which are related to the history of the Renaissance Florence family, Medici family.
From July 1st, the "Firenze 1221 Edition", which carefully selects eight kinds of Aiko Nic scents that spin the brand's 800-year history and tradition, and develops a decoron and body care items. We want to enjoy the traditional and rich lifestyle of the people of Florence, also known as the birthplace of the Renaissance, while being wrapped in sophisticated fragrances, "the art of living that enriches mind and body through all five senses in life."

The shadow can be done because there is light.
There must be "good things" in all things

"My rules for valuing 'personality' are not afraid of failure or not afraid of anything. Also, I think that there is always a plus in any emotions. Even shadows can only be done because of light. That's why there's absolutely something "good." I don't think there is anything wasteful when I meet or happen around me. So, I have a feeling in myself that I always want to move forward anyway. I think this is the best way to protect the uniqueness."

20 years since his debut.
In the unchanging feeling and unchanging comfort

"In the last 20 years, there are so many unforgettable views. I can't forget the face and atmosphere of the audience seen from the live stage that came at the milestones of the 5th, 10th and 15th anniversary. But I've never changed myself. The desire to deliver the energy that I can give has been connected since my debut, and I feel like it has been up to this day. My heart was "Today's live, it was the best!" I only want you to say that. I thought it would be enough if I could say so. However, as I'm an adult, I think the sense of responsibility and coolness have increased more than when I debuted (laughs). The joy of singing songs since I debuted and creating music with everyone in the band has never changed. If you've been working together for a long time, there's a moment of resonance. "It really understood me, this man. What a relief!' The feeling of this happens when the rhythm and vibration of music match. Bread! That groove feeling at the moment when I matched, it was really pleasant. It's a way to open your mind. That's why I feel like I'm doing music without irresistible. It's like talking with a sound, not a conversation. That's very nice."

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