SHIBUYA PARCO 50TH ANNIVERSARY｜ The beginning of the 20-day celebration of the 50th anniversary project "50/50". A unique and chaotic opening reception report

Shibuya PARCO, which has been running through Showa, Heisei and Reiwa since its opening in 1973, celebrated its 50th anniversary in 2023. To celebrate this memorable milestone, we hold collaborations between brands and events that create enthusiasm for genreless, such as music, culture, art, and fashion. The opening party will be held on November 17 (Fri), the first day, and DJ booths will appear in various parts of the building. In addition, SUPER DOMMUNE has distributed the program "PARCO Advertising 1969-2023", which looks back on the history of 50 years. From here, the 20-day celebration begins~