SHIBUYA PARCO 50TH ANNIVERSARY｜ 20 days of celebration of the 50th anniversary project "50/50". A unique and chaotic opening reception report

Shibuya PARCO has been running through Showa, Heisei and Reiwa since its opening in 1973, celebrating its 50th anniversary this year in 2023. To celebrate this memorable milestone, we hold events that create genreless enthusiasm, such as music, culture, art, and fashion, collaboration among brands. On the first day, November 17 (Fri), an opening party was held, and DJ booths appeared in various parts of the building. In addition, Super DOMMUNE released a program "PARCO Advertising 1969-2023" which looks back on the history of 50 years. From here, the 20-day celebration will begin.