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CYCLE ―SHIBUYA PARCO SUSTAINABILITY―| We meet in circulation. Shibuya PARCO's sustainable shopping

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CYCLE ―SHIBUYA PARCO SUSTAINABILITY―| We meet in circulation. Shibuya PARCO's sustainable shopping
CYCLE ―SHIBUYA PARCO SUSTAINABILITY―| We meet in circulation. Shibuya PARCO's sustainable shopping
Photographer
Michi Nakano
Graphic Designer
Siun
Text
Momoko Suzuki
Edit
RIDE inc.

Index


▶1F-3F ▶4F-SKWAT ▶4F-2 ▶5F ▶FOOD ▶EVENT&POP UP ▶CYCLE VISUAL 

This visual uses Nakanomichi, a photographer who cuts through everyday moments with a clear gaze and continues to delicately sublimate the beauty of life into his work. The pale memories of childhood, the sparkling of the water surface, spawning of the dragonfly, the crossing past and future…At the same time as foreseering calm eternity, it seems that the preciousness of the limited is also highlighted.

The logo was created by Siun, a graphic design firm. “Light,” “Meeting,” “Life”…It was expressed in graphic that reminds me of the blinking stars in the universe.



When I got home, I got an 8mm tape that my parents took.
It reflected the apartment in Chapel Hill, the nostalgic scenery of Matsumoto, the young father and mother, and the young me.
The fact that I am now, and the eyes of my parents at that time, seemed to see somebody's memories, and it seemed that it wasn't all really happened.

I thought that the environmental issues covered in the news, what we can do for a better future, is vague, unrealistic, and honestly, there are too many things I don't know.
One thing you can understand is that in the large flow of space, our lives are also going around as part of the "circulation".
The video recorded on tape made me think that today is not the continuation of yesterday, but the current series that lasts forever.
I wanted to take the same 8mm video and combine the brilliance of a moment and the world I am watching now, captured in the passing days.
The fact that I have my parents and I am now, and that the familiar world is circulated in that way seemed to be my own right answer in this project.

“Living is always in the choice of the present moment,” someone said. But I think it's human beings who can think about the uncertainty of the future. The light of this moment, which was indeed present, will surely return again after traveling through the ends of the universe. What choices will we make until that day?

Nakanomichi

Photographer
Michi Nakano
Graphic Designer
Siun
PRODUCED BY
RIDE Inc., PARCO
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