CYCLE―SHIBUYA PARCO SUSTAINABILITY―｜ We meet in circulation. Shibuya PARCO’s sustainable shopping form

[ 1F ] SHŌTENGAI-EDIT-TOKYO

GUCCI｜ Available in Japan-only colors from "Gucci Off The Grid" which is environmentally friendly.

Launched in 2020, Gucci Off The Grid is the first collection that appeared from the Gucci Circular Lines based on the ideal recycling vision. We will use recycled, organic, and bio-based materials such as nets for fishing, old carpets, and recycled nylon "ECONYL®", which is made from waste materials from manufacturing processes, and develop sustainable items that take into account the environmental impact. Until now, it has been updated in various styles and colors, but a new forest green bag that has become a limited color in Japan is now available. I would like to pay attention to the color that snuggles up to the spring mode outfit.

shu uemura｜ Bottle recycling program aimed at reducing plastic

We are implementing the Shu Uemura Recycling Program, in which used bottles of cleansing oil are given recycling points according to their size. In this way, used bottles collected in Japan are recycled into 100% PCR plastic while reducing energy and fossil fuel consumption, and are used in cleansing oil bottles. In order to reduce plastic, which is an issue for the cosmetics industry, we would like to focus on our stance of continuing to develop environmentally friendly and innovative products. During the period, Shibuya PARCO limited tote bag will be presented to those who purchase over ¥9,900 and decline the take-out shopper. ※It cannot be used in conjunction with other campaigns or gifts.

Keyles TOKYO Flagship Store | Created a “Keyles Forest” and changed from skin care to earth care.

Keyles, which take global-friendly actions for a better future, first of all, is the creation of products that do not waste energy and resources, such as product design, package development, and production. In order to make the most of the resources of the product, empty containers are collected at stores and recycled into products and goods. Furthermore, if you decline shopping bags at the time of purchase, we established a system in which ¥10 is donated to a forest conservation organization once, and started activities to create a “Keyles Forest” in Chizu-cho, Tottori Prefecture, which is designated as a future city for SDGs. Drive sustainability in the cosmetics industry through a cycle of promoting from skin care to earth care.

［ 2F ］ MODE&ART

A.P.C.｜ The Butler Program, which brings new life to old denims.

Implemented the "Batler Program" with the aim of creating a recycling-oriented fashion that develops products with a long life without waste. If you bring the old Rohde Nim from "A.P.C." to the shop, you will exchange it for a new Rohde Nim at half price. The recovered denims fade naturally due to aging, creating an attractive texture that cannot be expressed by processing. It is washed and repaired at the workshop, the original owner's initials are written by hand, and resold as a new butler jeans. I want to enjoy a sustainable and unique denim cycle.

ISSEY MIYAKE SHIBUYA｜ New colors from the AIR series using plant-derived polyester are now available.

A new color is available from the "AIR" series, which boasts lightness and ease of movement that makes you feel comfortable wearing. Using plant-derived polyester, it is finished in a textile that is easy to fold and wrinkle-resistant. In addition, the polyester is also used for the setup "FLUENT", which creates a unique form from parts designed to make a smooth curve round the whole. The sustainable and simple real closing of "IM MEN" should be close to any lifestyle.

beautiful people｜ The highest peak fabric and universal design. One piece passed down from generation to generation

The trench coat of "THE / a beautiful person" is a standard item that represents the brand. It uses organic cotton 'Altimate Pima', which has acquired the world's highest certification standard, GOTS, to create a flesh but soft and light fabric. The designer's attention, such as high-density lining and sewing along the body, is packed in detail. With a compact A-line silhouette, it is also nice to have a wide range of nine sizes regardless of height or body shape. In addition, it has a function with dyeing that is hard to fade and wrinkle-resistant water repellent finish, and has aftercare that repairs when accessories are lost or damaged. It is a timeless gem that can be passed down from generation to generation.

THE NORTH FACE LAB｜ An original design that can be used for a long time with free customization.

For a sustainable future, it is also important to choose items that can be used for a long time. At the Shibuya PARCO store, we propose original items that are perfect for you with the 141CUSTOM customization service that combines colors and sizes. The popular down and waterproof outerwear can be tailored to your style with 3D scanning and color customization. In addition, attention is paid to "Andid Collection", which uses non-dyed materials and makes use of the original color of the material. It uses a GORE-TEX PRODUCTS three-layer material with lightness and robustness, and pursues simple design with minimal material.

STONE ISLAND｜ Regenerative nylon metal that achieves the same characteristics as before through proprietary development.

Since 1982, STONE ISLAND has been proposing unique and functional sportswear, and has been challenging the development of sustainable materials. From nylon, which is no longer needed in the production process, the regenerative yarn “ECONYL®” is produced through complex depolymerization processing, realizing nylon metal fabric with the same characteristics as nylon using conventional raw materials. The "Nylon metal shirt jacket" made from this fabric is a combination of high design and functionality. With advanced dyeing technology with special water repellent processing, the zipper is dyed in the same color. The light jacket will be useful in every scene, from daily life to outdoor activities.

［ 3F ］ CORNER OF TOKYO STREET

UN3D.｜ Use organic cotton to enhance the mode design.

New products in spring and summer use a lot of sustainable materials, such as tops with T-shirts docked from under the bust, pockets combined with different materials, and T-shirts with mesh color schemes that attract attention. The organic cotton "BIOFUSIONTM", which has a solid thickness and gloss, enhances the mode design with an edge. In addition, the basic unisex cap made of recycled polyester and organic cotton fabric is attractive for its water-repellent and easy to adjust the size. There is no doubt that it will be useful in a wide range of situations, from daily life to outdoor activities.

DENHAM｜ New eco-friendly denim made of innovative fibers is now available.

"DENHAM" is a brand from Amsterdam that is active in developing items with less environmental impact. As an alternative to cotton, which is a finite resource, we announced DENHAM ZERO COTTON JEANS, a new denim that uses a blend of renewable wood pulp and recycled polyester to create a denim look, feel, and movement. The manufacturing process is also eco-friendly, such as by incorporating closed-loop production, which uses less water and chemicals. Because of the biodegradable fiber, denim will eventually return naturally. Not only is it sustainable, but it also has its touch, elasticity, and vintage-like texture, making it useful for daily use.