CYCLE ―SHIBUYA PARCO SUSTAINABILITY―｜ We meet in circulation. Shibuya PARCO's sustainable shopping

[ 1F ] SHŌTENGAI-EDIT-TOKYO

GUCCI| Japan Limited kolor appears from "Gucci Off The Grid"

Launched in 2020, Gucci Off The Grid is the first collection to emerge from Gucci Circular Lines based on the ideal vision of circular production. We will use recycled, organic and bio-based materials such as ECONYL®, a recycled nylon made from waste materials produced in the manufacturing process, such as nets for fishing, old carpets, and sustainable items that take into account the environmental impact. Until now, it has been updated in various styles and kolor, but a new Forestkolor bag is now available. I would like to pay attention to the colors that snuggle up with a spring-mode outfit.

shu uemura｜ Bottle recycling program aimed at reducing plastic

When you bring a used bottle of cleansing oil, you will receive a recycling point according to the size of the shu uemura recycling program. In this way, used bottles recovered in Japan are recycled into 100% PCR plastic while reducing the consumption of energy and fossil fuels, and are used in cleansing oil bottles. We would like to focus on our stance of continuing to develop environmentally friendly and innovative products in order to reduce plastic, which is an issue for the cosmetics industry. During the period, Shibuya PARCO Limited tote bag will be presented to those who purchase more than ¥9,900 yen and decline the take-out shopper. ※It cannot be used in conjunction with other campaigns or gifts.

KIEHL'S TOKYO FLAGSHIP STORE| Create "Kiehl's Forest" from skincare to earthcare

Kiehl's, a global-friendly action for a better future, first of all, is to create products that do not waste energy and resources, such as product design, package development and production. In order to make the most of the resources of the product, empty containers are collected at stores and recycled into products and goods. Furthermore, if you decline the shopping bag at the time of purchase, we established a system in which ¥10 is donated to forest conservation organizations at a time, and started activities to create "Kiehl's Forest" in Chizu-cho, Tottori Prefecture, which is designated as the SDGs Future City. Drive sustainability in the cosmetic industry through a cycle that promotes skin care to earth care.

［ 2F ］ MODE&ART

A.P.C.| “Butler Program” that brings new life to old denims.

The Butler Program was implemented with the aim of creating a recycling-oriented fashion that develops products with a long life without waste. If you bring the old Rohde Nim from "A.P.C." to the shop, you will exchange it for a new Rohde Nim for half price. The recovered denim has faded naturally due to aging, creating an attractive texture that cannot be expressed by processing. Washed and repaired at the workshop, hand-written the initials of the former owner, and resold as new Butler jeans. I want to enjoy a sustainable and unique denim cycle.

ISSEY MIYAKE SHIBUYA｜ A new color of the "AIR" series using plant-derived polyester is now available

A new color has appeared from the "AIR" series, which boasts lightness that does not make you feel worn and easy to move. Plant-derived polyester is used to create a textile that is easy to fold and wrinkle-resistant. In addition, the polyester is also used for the setup "FLUENT", which creates a unique form from parts designed to have a smooth curve spinning around the whole. The sustainable and simple real close of "IM Men" should be close to any lifestyle.

beautiful people｜ The highest quality fabric and universal design. One piece that is passed down from generation to generation

The trench coat of "THE / a beautiful people" is a standard item that represents the brand. Using organic cotton "Artimate Pima", which has acquired the world's highest certification standard "GOTS", it makes it soft and light fabric with a sense of flesh. The designer's attention, such as high-density lining and sewing along the body, is packed in detail. With a compact A-line silhouette, it is also nice to have a wide variety of 9 sizes that are not bound by height or body shape. In addition, it has an after-sales care that can be repaired in case of loss or damage of accessories due to dyeing and wrinkle-resistant water repellent processing that is difficult to fade. It is a timeless gem that can be inherited from generation to generation.

THE NORTH FACE LAB｜ For an original design that can be used for a long time with free customization

For a sustainable future, it is also important to choose items that can be used for a long time. At the Shibuya PARCO store, we propose original items that are perfect for you with the customization service "141CUSTOM" that combines kolor and size. Popular downs and waterproof outerwear can be sizing adjusted according to style with 3D scanning and customized kolor. In addition, attention is paid to "andide collection" that uses non-stainable materials and makes use of the original color of the material. It is made of GORE-TEX PRODUCTS 3 layer material with lightness and robustness, minimizing materials and pursuing simple design.

STONE ISLAND｜ Regenerative nylon metal that achieves the same characteristics as before through proprietary development

Since 1982, "STONE ISLAND", which has been proposing unique and functional sportswear, is also challenging the development of sustainable materials. Nylon, which is no longer needed during the production process, is produced by a complex depolymerization process to produce a nylon metal fabric with the same characteristics as nylon using conventional raw materials. The "Nylon Metal Shirt Jacket" made of this fabric is a combination of high design and functionality. With advanced dyeing technology with special water repellent processing, the fastener is dyed in the same color. The light jacket should be useful in every scene, from daily to outdoor.

［ 3F ］ CORNER OF TOKYO STREET

UN3D.| Organic cotton that enhances the modest design

New spring and summer products use a lot of sustainable materials, such as tops with T-shirts docked from under the bust, pockets combined with different materials and T-shirts with mesh colors that attract attention. The organic cotton "BIOFUSIONTM" with solid thickness and luster enhances an edged mode design. In addition, the basic unisex cap made of recycled polyester and organic cotton fabric is water-repellent and has a functional beauty that is easy to adjust in size. It will definitely be useful in a wide range of situations, from daily to outdoor.

DENHAM| New eco-friendly denims with innovative fibers

DENHAM is a brand from Amsterdam that is actively developing items with less environmental impact. DENHAM ZERO COTTON JEANS, a new denim that uses renewable wood pulp and fiber blended with recycled polyester as an alternative to cotton, which is a finite resource, to realize the appearance, feel and movement of denim. The manufacturing process is eco-friendly, such as incorporating closed-loop production, which uses less water and chemicals. Because of the biodegradable fiber, denim will eventually return to nature. Not only is it sustainable, but it also has a touch, elasticity, and vintage-like texture that it is attractive to be used daily.