Kiko Mizuhara x VCM MARKET BOOTH/VCM GALLERY/Mid-Century MODERN | I'm looking for a merry vintage. The ultimate sustainability that is loved over the years

Charles Eames, Eero Saarinen.
A place where you can meet the design of mid-century

Mrs. and Mrs. Eames, George Nelson, Eero Saarinen, Werner Panton, etc.…Mid-Century MODERN is an interior shop that deals with furniture and accessories of designers who were active during the mid-century period in the 1940s and 1970s, which is said to be the golden age of interior decoration. In addition to vintage items such as the shell chair of Eames, which boasts one of the best assortments in Japan, Shibuya PARCO's shop also picks up items from contemporary designers for the younger generation who will lead the next future, and sends out vintage furniture unique to Shibuya. "Organic forms that are hard to make in modern times. It is very luxurious to pass on these beautiful vintage furniture to the present day and use it in everyday life. You can enjoy the richness of that time through furniture," says Nozomi Suwon.

Can be passed on to the next generation
The charm of timeless vintage furniture

Jean Carlo Piletti's masterpiece "Plia Chair", which has become the model of the current folding chair. Currently, Shibuya PARCO displays all colors including three color frame types. In addition to the slim design of about 5 cm thick when folded, stacking is possible even when it is launched. In addition, the seat has a unique curve and hollow, and is fascinated by the excellent structural beauty of the comfortable sitting. "It's very comfortable to sit down. It has a simple design that goes well with any interior. If you take care of it and use it carefully, you will be able to pass it on to the next generation."

Surrounded by something deeply attached
Lifestyle is a truly rich life

Mr. Suwon, who was shopping, stopped in front of the rechargeable table light, saying, "Wow, the color and shape are cute!" Started in 2020 by U.K. designer George Soden, based on the belief that "it will revolutionize the world of lighting," Sowden Light, can be dimmed by tapping the top of the lamp, turning on, turning off, and holding it for a long time. It uses silicon that excels in the diffusion of light and is resistant to impact, so it is possible to wash it as it is. When we meet art full of originality and unexpected surprises, our hearts are filled. "Mid-Century MODERN" is a place that tells us that a lifestyle surrounded by things with deep attachment is a true rich life. If you use it carefully and with attachment, you can pass it on to two or three generations in advance. At the Shibuya PARCO store, it is also possible to maintain vintage designer furniture that has deteriorated over time, such as replacement and repair of EM's chairs. I want to use vintage furniture for a long time with regular maintenance.

Eliminate prejudice and weakness
I can see a new world

"I want to always be open with my heart and ears to the feeling of 'Oh, something good'. I don't know why I'm attracted, but I'm very attracted to something.…Open the intuition of "flishing things" that cannot be explained well with such words. Then you will be able to see your own contours. By stacking them, you can create a special time for yourself or a special space. Recently, I have also noticed that the important essence of enriching life is to eliminate prejudice. I tend to have prejudice and weaknesses, but anyway, once, "Why do you hate it?" `Why do you think this?' If you think about it, as a result, you will become more aware of yourself, and if you accept it, your brain will be expanded and you will open up a new world. It's a small thing, but I wasn't very good at insects. In order to overcome the dislike of insects, when I consciously approached and observed them, the insects came to look like fairies. "Oh, the fairy was an insect," (laughs). First, open your mind once so that you don't put your heart stopper with the feeling of dislike. It's a difficult thing, but when you try it, you'll see a really new world."

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