Charles Eames, Eero Saarinen.
A place where you can meet the design of mid-century
Eames, George Nelson, Eero Saarinen, Werner Panton, etc.…Mid-Century MODERN is an interior shop that deals with furniture and accessories of designers who were active during the mid-century period of the 1940s and 1970s, which is said to be the golden age of interiors. In addition to vintage items such as the Eames shell chair, which boasts one of the best products in Japan, the Shibuya PARCO shop also picks up contemporary designer items for the younger generation who will lead the next future, and showcases vintage furniture unique to Shibuya. "It's an organic form that can't be easily made in modern times. It is very luxurious to pass on these beautiful vintage furniture to the present day and use them in everyday life. You can enjoy the richness of that time through furniture,” says Ms.
Can be passed on to the next generation
The charm of timeless vintage furniture
Jean Carlo Piletti's masterpiece "Plia Chair" is the model of the current folding chair. Currently, Shibuya PARCO displays all colors including color frame type 3 kolor. In addition to the slim design of about 5 cm thick when folded, stacking is possible even when launched. In addition, the seat has a unique curve and depression, and is fascinated by the excellent structural beauty of the seat, which is outstandingly comfortable to sit down. “When you sit down, it’s very comfortable. With a simple design, it seems to go well with any interior. If you take care of it and use it carefully, you will be able to pass it on to the next generation.”
(back) Plia Chair ¥41,800 each, (front) Plona Chair ¥115,500 
Surrounded by loving things
Lifestyle is a truly rich life
Suwon, who was shopping, stopped in front of the rechargeable table light, saying, "Wow, the color and shape are cute!" Launched in 2020 by U.K. designer George Soden, based on the belief that it will revolutionize the world of lighting, Sowden Light can also be dimmed by tapping the top surface of the lamp, turning off the light, and holding it for a long time. Silicone that excels in diffusion of light and is resistant to shock and is resistant to break, so you can wash it as it is. When we meet art full of originality and unexpected surprises, our hearts are filled. "Mid-Century MODERN" is a place that tells us that a lifestyle surrounded by deep attachment is a true rich life. If you use it carefully and carefully with attachment, you can pass it on to 2 or 3 generations ahead. At the Shibuya PARCO store, it is also possible to maintain vintage designer furniture that has deteriorated over time, such as replacement and repair of Eames chairs. I want to love vintage furniture for a long time with regular maintenance.
＜SOWDENLIGHT＞ PORTABLE LAMP ¥9,570 each 
Eliminate prejudice and weakness
You will see a new world.
"I want to be open with my heart and ears to the feeling that "Oh, something is good." I don't know why I'm attracted to you, but I'm so attracted to something.…Open your intuition to "thinking things" that cannot be explained well with such words. Then you will see your own outline. Through these accumulations, you can create a special time for yourself or a special space. Recently, I also realized that what is important as an essence to enrich life is to eliminate prejudice. I tend to have prejudices and weaknesses, but once again, "Why do you hate it?" "Why do you think this?" If you think about it, it will lead you to know more about yourself, and if you accept it, your brain will expand and open up a new world. It's a small thing, but I didn't like insects very much. In order to overcome insect dislike, when I consciously approached and observed it, the insects came to look like fairy. "Oh, fairies were insects" (laughs). Open your heart once so that you don't put a stopper on your mind with the feeling of dislike. It’s hard, but when you try it, you’ll see a new world.”
- Shop name
- Mid-Century MODERN
- Floor
- 4F
- TEL
- 03-6416-4006
- Official website
- https://mid-centurymodern.com/
- Official SNS
- Instagram : @midcenturymoderntokyo
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Kiko Mizuhara × SKWAT419202122| A new story of once-in-a-lifetime encounter’s encounter like “Treasure Search”
Kiko Mizuhara
Born on October 15, 1990 in Dallas, Texas, USA, and raised in Kobe, Hyogo Prefecture. He started his career as a model in 2003. In 2010, he made his screen debut in the film Norwegian Forest. He was nominated for the Gold Lion Award at the Venice International Film Festival. In his own brand "OK", he works on experimental projects with a variety of creators and sends them to the world. It is a trilingual who speaks Japanese, English, and Korean, and is overwhelmingly popular among social media.
Instagram(@i_am_kiko )