Kiko Mizuhara x VCM MARKET BOOTH/VCM GALLERY/Mid-Century MODERN | I'm looking for a merry vintage. The ultimate sustainability that is loved over the years

The combination of "SKWAT" and vintage
New "Himical Square"

The theme of "sustainable" is indispensable for the transmission of fashion, art and culture. In order to embody this message, SKWAT, a social project that squatifies the city's voids (gaps) centered on the design design office "DAIKEI MILLES" to create new meanings, and a joint project "4202122" with graphic designer Toru Kase launched in February this year, VETtage is the ultimate sustainability commercial that will be loved over time. Based on the concept of "retaining valuable vintage items as next luxury for future generations," the company is promoting a new fashion culture.

One thing full of stories
Shop where you can meet vintage

VCM MARKET BOOTH, a market-type real shop created by Vintage Collection Mall (VCM), Japan's largest vintage comprehensive platform, consists of two vintage shops centered on small items such as high-brand bags and rare jewelry, as well as four shops centered on clothes. Various vintage shops full of individuality have been developed at regular POP UP, and now it is the first real store opening, "marianas", which also handles vintage items of designer brands, "Timothy Land", which proposes used clothes that express their individuality regardless of age or gender, and a hideaway vintage shop based in Togoshi Ginza, "Iwaku Vintage". On this day, the tops worn by Mr. Suwon were selected from " Says" and the pants were selected from "Timothy Land".

Collaboration with shops familiar with vintage
A new story starting with VCM GALLERY

In this autumn's renewal, SKWAT4202122 absorbed the new section "419" and grew to "SKWAT419202122". Along with that, next to VCM MARKET BOOTH, a new space called VCM GALLERY, which regularly displays brands and artist works that are compatible with the concept of vintage selected by VCM, has been opened. In addition to the limited-time POP UP SHOP, events by art and creators are held regularly, giving them the opportunity to connect people and meet special things that will remain in future generations.

Nostalgia in Kiko Mizuhara.
“One in the World” vintage added value

"Speaking of vintage for me, I remember my grandma. My mother was four sisters, so when I went to my grandmother's house, it was full of things anyway. Mothers' study desks have Showa's things as they are, and the closet is full of clothes worn by sisters when they were young (laughs). From an early age, I really love exploring such grandma's house and searching for treasure. One day, I found Arnold Palmer's pale pink polo shirt. "What is this?" When I asked, "That's what Yae-chan (Mr. Suwon's mother) wore when he was a junior high school student." When I come across clothes with such a history, I feel a very special feeling that there is only one in the world. This feeling is irresistible in my heart. Also, vintage fashion can create your own style, regardless of the trend. After all, it's elaborate design that you can't do in modern times.…From there, I feel the energy of that era, so I think there is really a lot of charm."

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