CYCLE ―SHIBUYA PARCO SUSTAINABILITY―｜ SHIBUYA PARCO's "Sustainability" and "Circle" that shines on the earth and the future

[ 1F ] SHŌTENGAI-EDIT-TOKYO

GUCCI| "Gucci Off The Grid" collection featuring innovative, environmentally friendly materials

New travel goods are now available from the "Gucci Off The Grid" collection designed with consideration for the impact on the environment. The materials include ECONYL®, a recycled nylon yarn made from nets for fishing nets, old carpets and waste materials, as well as organic and biobased raw materials. In addition, a new non-animal and renewable material "Demetra" is used for the trimming part of the bag. We offer contemporary accessories that can be freely combined in energetic color variations such as yellow, blue, orange, and black.

LOEWE| Fusion of "High Performance x Craftmanship". Capsule collection inspired by nature

From "LOEWE", a limited capsule collection with Swiss performance brand "On" arrives. The 13 types of sneakers based on "On" trail running shoes have adopted unique technologies such as recycled polyester uppers, the original rubber outsole "MissiongripTM" and the "SpeedboardTM" plate hidden in the midsole. In addition, there is a wide range of functional wear that is hand-made with a print reminiscent of the night starry sky using the motif of Japanese sashimi. All packages of this collection were made from recycled materials, and together with organic coloring inspired by the sky and sea, we expressed a common vision of "high-performance x craftsmanship".

discord Yohji Yamamoto｜ Bespoke Imabari towel with signatures written by Yoji Yamamoto

In collaboration with Imabari's towel brand "IKEUCHI ORGANIC", "YOHJI YAMAMOTO TOWEL" will be newly introduced from Yoji Yamamoto. Discord will also start handling from March 25th (Friday). High-quality items that are thoroughly particular about Made-in-Japan manufacturing use organic cotton and bamboo rayon to increase the concentration of black to the highest level, making it a specification that maintains water absorption but does not fade away. We pursued perfection in detail such as size, kolor, and the length of the pile that is not degradable. In particular, the large bath towel, which also serves as a sofa cover and towelcket, is custom-made size with signatures written by Yoji Yamamoto. You can enjoy the world view of the "black" identity in your lifestyle.

H& by POOL POP UP STORE｜ Sustainable Apparel Series of IDÉE, supervised by Akira Minakawa

"H& by POOL" is a new apparel series born from the project "POOL" launched by IDÉE in 2015. Under the supervision of Akira Minagawa, the designer of "minä perhonen", we collect residues, remaining threads, and scraps that have lost their place to go, and "refin" to sophisticated wear through Japanese manufacturing techniques and creations. This is an initiative that connects producers and customers and carefully spins the background of production. During the period, the works of artists who sympathize with "H& by POOL" will be introduced at stores, focusing on new collections. From 21:10 on March 11, 2022 (Friday), a talk live with Akira Minagawa will be available on the official IDÉE Instagram account (@lifewithidee).

Yves Saint Laurent Beauté｜ "Recycling Program" Experience makes you feel beautiful

“Yves Saint Laurent Beauté” has implemented a recycling program “DARE TO RECYCLE”. You will receive YSL points that can be exchanged for special gifts according to the purchase of popular beauty essences and cream refill products such as "Pure Shot Knight Ceram", which approaches pores problems, bring up exhausted packages, and actions of a no-shopping bag. Eco-design packages are used for each product, and the Moroccan garden, which produces plant raw materials, provides financial support for women living in the community. This initiative is enough to obtain the butterfly mark certification given to highly sustainable luxury brands. Skin care with a sustainable background makes you feel beautiful and healthy.

shu uemura｜ Recyclable Bottle Collection & Eco Bag Bring Point Gift

"shu uemura" is engaged in activities to protect the nature, resources and traditions of Japan under the theme of "mindly crafted in japan - to truly valuable things in Japan". As part of this activity, we implemented a recycling program for best-selling "cleansing oil". If you bring your finished bottle to the store, you will receive 150 points for 450 ml and 50 points for 150 ml. The accumulated ecopoints can be exchanged for gifts. Originally, the bottle is made from 100% PCR plastic used in Japan, and after recovery, it is reused as recycled resin. During the period, the Shibuya PARCO store will present a special brand eco bag for those who purchase over ¥6,600 (tax in) or more. If you use it as a shopper at the next purchase, you can get more points. We can contribute to the global environment through familiar actions to reduce waste.

KIEHL'S TOKYO FLAGSHIP STORE| Let's start "Earth Care" from skin care

Kiehl's started collecting empty containers in 2015, pioneering the collection of empty containers. Recycled resources are reused as part of the product or as spatula. In addition, we implemented a forest restoration project as a “FUTURE MADE BETTER” activity. We have been making efforts to decline the receipt of the shopper or donate 10 yen each time when we agree with this activity on the site. To date, approximately 175,649 people* have agreed, and Kiehl's Forest has been established in Tottori Prefecture with donations collected by the forest conservation organization "more trees" headed by musician Ryuichi Sakamoto. We want to support the creation of rich forests through earth care that extends from skin care.

BAGGU｜ Departing from California! CARA (VCM MARKET BOOTH) Full Eco Bag of Recycled Material

Bag brand "BAGGU" from California is holding POP UP SHOP. A wide variety of simple eco-bags made of colorful recycled nylon materials, based on supermarket shopping bags. The brand has updated to 100% recycled nylon from 2022SS. In addition, this year, to commemorate the 15th anniversary, there are many reprints of popular prints, limited products, and gift campaigns! Enjoy coordinating your everyday eco bag according to the season and fashion.