CYCLE―SHIBUYA PARCO SUSTAINABILITY―｜ “Sustainability” that Shibuya PARCO advocates “Circular” that shines on the earth and the future now

[ 1F ] SHŌTENGAI-EDIT-TOKYO

GUCCI｜ The Gucci Off The Grid collection, which uses innovative, environmentally friendly materials.

New travel goods are now available from the "Gucci Off The Grid" collection, designed with consideration for the environmental impact. We use organic and bio-based raw materials such as ECONYL®, a recycled nylon yarn made from nets for fishing nets, old carpets and waste materials. In addition, a new non-animal and renewable material "Demetra" is used for the trimming part of the bag. We offer contemporary accessories that can be freely combined in energetic color variations such as yellow, blue, orange, and black.

LOEWE｜ The fusion of high-performance x craftsmanship. Capsule collection inspired by nature

From "LOEWE", a limited capsule collection with the Swiss performance brand "On" arrived. The 13 sneakers based on the On trail running shoes were made of recycled polyester, the original rubber-out sole "MissiongripTM" and the "SpeedboardTM" plate hidden in the middle soles. In addition, there is a wide lineup of functional wears with Japanese sashiko motifs and hand-made prints reminiscent of the night starry sky. The packages in this collection are all made from recycled raw materials and organic coloring inspired by the sky and the sea, as well as a common vision of "high functionality x craftsmanship".

discord Yohji Yamamoto｜ A custom-made Imabari towel with a signature written by Yoji Yamamoto.

In collaboration with Imabari's towel brand "IKEUCHI ORGANIC", "YOHJI YAMAMOTO TOWEL" is newly available from Yoji Yamamoto. Diskord will also start handling from March 25 (Fri). High-quality items that are thoroughly particular about Made in Japan's manufacturing are made using organic cotton and bamboo rayon, and increasing the black concentration to the highest level, making it a specification that does not discolor even while maintaining water absorption. The perfection was pursued in detail, such as the size, color, and the length of the pile that is hard to deteriorate. In particular, the large bath towel, which can also be used as sofa covers and towel pockets, is a custom-made size with signatures written by Yoji Yamamoto. You can enjoy the world view of "black" as an identity in your lifestyle.

H& by POOL POP UP STORE｜ A sustainable apparel series of "IDÉE" supervised by Akira Minakawa

"H& by POOL" is a new apparel series born from the project "POOL" that "IDÉE" started in 2015. Under the supervision of "minäperhonen" designer Akira Minagawa, we collect residues, residues, scraps, etc. that have lost their place to go, and "Refin" is made into sophisticated wear through Japanese manufacturing technology and creation. This is an initiative that connects producers and customers and carefully spins production backgrounds. During the period, we will introduce works of artists who sympathize with "H& by POOL" at stores, focusing on new collections. From 21:10 on March 11, 2022 (Friday), a talk live with Akira Minagawa will be distributed on the "IDÉE" official Instagram account (@lifewithidee).

Yves Saint Laurent Beauté｜ "Recycling Program" Experience Beautifully Up Your Feelings

“Yves Saint Laurent Beauté” has implemented a recycling program called “DARE TO RECYCLE”. Depending on the purchase of popular beauty essences and cream refill products such as "Pure Shot Night Ceram", which approaches pores worries, the YSL points that can be exchanged for special gifts, depending on the use of a package, the action of a no-shopping bag. Eco-design packages are used for each product, and the Morocco Garden, which produces plant raw materials, provides financial support for women living in the community. That effort is enough to obtain the butterfly mark certification given to highly sustainable luxury brands. Skin care with a sustainable background makes your feelings beautiful and healthy.

shu uemura｜ Point gifts by collecting recycled bottles and bringing eco-bags

"shu uemura" is engaged in activities to protect Japan's nature, resources, and traditions under the theme of "mindly crafted in japan-To truly valuable things in Japan-with heart." As part of this activity, we implemented a recycling program for the best-selling "cleaning oil". If you bring the used bottle to the store, you will receive 150 points for 450ml and 50 points for 150ml. The accumulated eco-points can be exchanged for gifts. Originally, the bottle is made from 100% PCR plastic used in Japan, and after collection, it is further reused as recycled resin. During the period, the Shibuya PARCO store will present a brand-specific eco bag for those who purchase over ¥6,600 (tax in) or more. If you use it as a shopper at the next purchase, you will get more points. We can contribute to the global environment through familiar actions to reduce waste.

Keyles TOKYO Flagship Store | Let's start "earth care" from skin care

"Keyles" started in 2015, ahead of the collection of empty containers. The recycled resources are reused as part of the product or as spatula. In addition, we implemented a reforestation project as a “FUTURE MADE BETTER” activity. We have been making efforts to decline the receipt of shoppers or donate 10 yen each time when we agree with this activity on the site. To date, approximately 175,649 people* have agreed, and the "Kyels Forest" has been established in Tottori Prefecture, where forest conservation activities are carried out with donations collected by the forest conservation organization "Momo Trees" represented by musician Ryuichi Sakamoto. We want to support the creation of rich forests through earth care that spreads from skin care.

BAGGU｜ Depart from California! Colorful eco bags made of recycled materials

The bag brand "BAGGU" from California is holding POP UP SHOP. We offer a wide variety of simple eco bags made of colorful recycled nylon materials, based on supermarket shopping bags. The brand updated to 100% recycled nylon from 2022SS. In addition, this year, to commemorate the 15th anniversary, there are many reprints of popular prints, limited products, and gift campaigns! Enjoy coordinating with your everyday eco bag according to the season and fashion.