Eita Nagayama x LOEWE | A colorful free world that is reflected in your heart as it is

Playful and popular animal motifs
If you want to incorporate it into your daily style

A leather collection with an animal motif that has a playful atmosphere like Jonathan Anderson. Among them, this time, Eita Nagayama chose an elephant bag made of brown leather. "It was interesting as an object, and I was impressed by this cuteness. It may take a little courage to have it, but if you have it when you go to the park with your child, you will be a popular one (laughs). A mods coat with boa color is combined with sidego boots of the same color as the bag.

Both adults and children can enjoy it.
Memories at Shibuya PARCO

Eita Nagayama is also visiting Shibuya PARCO for private purposes, such as solo exhibitions by Tadanobu Asano and Mika Ninagawa. Surprisingly, it is said that families often travel by train. "There are many people who are crazy about smartphones, so I don't notice it unexpectedly (laughs) When I went to Shibuya PARCO before, I was caught by the space of LOEWE and watched it slowly for a while, but I thought it was very interesting because there was a sense of playfulness flying around in various places. I always get the impression that LOEWE is constantly changing and challenging. When I go with my child, my mission is to take me to Nintendo or JUMP SHOP. Like the maze-like eating and drinking area in the basement, PARCO seems to be trying great things about what the times want. What are people interested in, and how do they come and go? That's not only on the Internet, but also on the spot when you actually visit yourself. In that sense, PARCO is a special place in Shibuya.”

It is said that the styling during off-duty unconsciously chooses the "color" that attracts in the fanny motifs and the senses of that time. The clothes on the day of the shooting were green. Based on that image, this time, I chose a pullover featuring Roebe's Aiko Nic Monogram and two colors of moss green x yellow.

With Personalization Services
Your own bag charm

Shibuya PARCO has a wide range of lineups, from the latest ladywear to popular bags, eyewear, and "Eye/LOEWE/Nature" men's collection inspired by nature such as the sea, mountains, rivers, and the earth. Eita Nagayama, who has an outdoor aspect, said that if he had free time, he used to go fishing and mountain climbing. In addition, attention is a personalization service that allows you to create your own charm by combining initials. It is a playful service unique to LOEWE that allows you to create your own bag accessories by combining colorful dice-shaped charms. In addition, there are plenty of small items that are popular as gifts such as new wallets and mufflers on the display.

Human beings are born
Primitive expression

Since Jonathan Anderson joined the LOEWE, a candle that has proclaimed that he wanted to make it all the time was shown during this holiday season. From November, the Shibuya PARCO store launched the home fragrance "LOEWE Home Scents" collection. All the scents presented are personal memories of Jonathan Anderson, a scent that reminds me of childhood memories and the journeys I have made so far. The theme is "to link the senses that humans are born with the senses given from the appearance of nature." What do you like in this? When I asked Eita Nagayama, he chose the aroma of "Cypress Ball and Itosugi Nomi". Itsugi is also a Christmas tree and a tree that Van Gogh continued to paint.

After the pandemic, he said he was able to meet the new expression of drawing "pictures". Even when he was deeply involved in one role, by making his favorite time, his creative feelings spread to a variety of sensations that were not unique, without consistency. "Children draw lots of pictures, don't they? I think the impact will be great. The colorful world that children see. I was sometimes surprised why I could draw such a picture. About its imagination, impulsive and animal senses. I want to value the feeling that I enjoy purely like children. The root is fun as it is, I'm scared, but I'll try it. When you enter the world there, you may finally be transmitted to things and people that can finally be seen. I want to believe in it and continue to express it."

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