Eita Nagayama x LOEWE| A colorful and free world that is reflected in the true heart

A playful popular animal motif,
If you want to incorporate it into your daily style

A leather collection with an animal motif that is playful like Jonathan Anderson. Among them, Eita Nagayama chose an elephant bag made of brown leather. "It was interesting as an object, and I kept my eye on this cuteness. It may take a little courage to have it, but if you have it when you go to the park with your child, you will become a popular one (laughs). The mods coat with boa kolor is combined with sidego boots of the same color as the bag.

Adults and children can enjoy it,
Memories at Shibuya PARCO

Eita Nagayama, who also visits Shibuya PARCO for private occasions, including solo exhibitions by Tadanobu Asano and Mika Ninagawa. Surprisingly, they often travel by train with their family. "There are many people who are obsessed with smartphones, so I don't notice it unexpectedly (laughs) When I went to Shibuya PARCO before, I was caught by the space of LOEWE and looked slowly for a while, but there was a sense of playfulness flying in various places and I thought it was very interesting. I always feel that LOEWE continues to change and continues to challenge. When I go with my children, my mission is to take them to Nintendo or JUMP SHOP. As is the case with a maze-like restaurant area in the basement, I feel that PARCO is really trying out what the times want. What are people interested in and how do they come and go? That's not only on the Internet, but also on the spot when you actually visit yourself properly. In that sense, PARCO is a special place in Shibuya.”

Off-duty styling unconsciously selects the "color" that is attracted to fanny motifs and the senses of the occasion. On the day of the shooting, I was wearing a whole body green. Based on that image, this time we chose a pullover featuring LOEWE's Aiko Nic monogram with two colors of moss green and yellow.

With personalization services
My own bag charm

The Shibuya PARCO store offers a wide range of lineups from the latest lady wear to popular bags, eyewear, and "Eye/LOEWE/Nature" men's collection inspired by nature such as the sea, mountains, rivers, and the earth. Eita Nagayama has an outdoor side, saying that if he had free time, he used to go fishing and climb mountains before. In addition, attention is a personalization service that allows you to create your own charm by combining initials. This is a playful service unique to LOEWE where you can make your own bag accessories by combining colorful dice-shaped charms. In addition, there are plenty of accessories that are popular as gifts, such as new wallets and mufflers, on the display.

Human beings are born
Primitive sensory expression

The candles that Jonathan Anderson has always wanted to make since joining LOEWE were shown during this holiday season. The Shibuya PARCO store has launched the LOEWE Home Scents collection since November. All published fragrances are personal memories of Jonathan Anderson, reminding me of childhood memories and the journeys I’ve been. The theme is "connecting the senses that humans are born with the senses given from their natural appearance." What’s your favorite smell in this? When I asked Eita Nagayama, he chose the aroma of "Cypress ball, Itsugi fruit". Itsugi is a Christmas tree and a tree that Van Gogh has continued to draw.

After the pandemic, he said that he was able to come across a new expression of drawing "pictures". Even when he was deeply involved in a role, by making his favorite time, his creative feelings were unconsistent and spread to a variety of different sensations that were not a single color. “Do children paint a lot of pictures? I think the impact is also great. The colorful world that children see. I was surprised why I was able to draw such a picture. It is about its imagination, impulsive and animal sense. I want to value the feeling that I enjoy purely like children. I really enjoy it as it is, I'm afraid, but I'll try it. When you enter the world there are things and people that you can finally see. I want to believe it and continue to express it.”

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