Eita Nagayama x GUCCI| Touching on the 100-year-old tradition and leading innovation

GUCCI-like elements tell us
Aiko Nic "Aria" collection

Eita Nagayama, who has been dealing with the work as an actor, has a history of working as a model. In fact, the appearance of wearing GUCCI's latest collection "Aria" is like a runway model. This time, we selected a black denim shirt jacket that incorporates "GG pattern" into the entire surface with a jacket, and a low-cut sneakers of [GUCCI Tennis 1977]. The slim silhouette creates an urban impression while drifting the ruggedness of adults. The bracelet has the GUCCI logo on the enamel tag, and the ring has different interlocking G motifs on the front and back, making it an Aiko Nic collection.

By Alessandro Michele
Exclusive Shop Concept

The facade of GUCCI Shibuya PARCO store where red neon glows brilliantly. When you look into the store, you will find a wide lineup of ready-to-wear, leather goods, accessories, and eyewear in a world of sweet pastel-colored interiors like sugar confectionery. The shop concept, which combines traditional Japanese decorations with contemporary aesthetics, is supervised by Alessandro Michele. Neon lights that embody Shibuya's uniqueness, mirrored ceilings, and curtains reminiscent of Monochrome ink painting stimulate exoticism.

Legacy of GUCCI I met in Kyoto
What I felt in touch with 100 years of history

A large-scale exhibition "Gucci In Kyoto" was held in July 2021 to celebrate the brand anniversary. In line with this major project, Eita Nagayama also traveled to Kyoto and touched on the history of GUCCI. "Earlier this year, I became independent of the office I took care of for 20 years, and when I looked back at myself again, instead of sticking to me as an actor in a good sense, I wanted to accept things that I wanted to touch now as a sense of smell, even if I had never done it before. One of them is the GUCCI event held in Kyoto. It was my first experience.”

Purely
To do manufacturing

This photo was taken by photographer Yoshihito Yamamoto. It is said that there is an exchange between public and private sectors, and that it is a matter of facing photos together even in private. On this day, it was impressive that Eita Nagayama's expression continued to change many times in a quiet dialogue with Yoshihito Yamamoto. "In manufacturing, I am prepared to make things absolutely good and interesting because I do it, but I think that if I do not express myself because I think it is really interesting, I will never be transmitted to people. There were a lot of things I had to push myself somewhere, but I was tired of lying. Therefore, I want to express the senses that have arisen naturally in me more purely, and I want to be honest. As it is. I think that’s the responsibility of the photographer.”

While holding an unbreakable axis,
The present form of Eita Nagayama, which continues to evolve

Speaking of GUCCI by Alessandro Michele, not only is it boldly updating its traditional brand image, but it has also embraced innovative approaches in various aspects, including incorporating unique elements of each season. For Eita Nagayama, who has been active as a photographer for 20 years since his debut as an actor, there are many things that resonate with this frontier spirit. "I want to expand my creativity within myself naturally without being consistent in a sense. I believe that having a multifaceted perspective on a single creation leads to a positive cycle in acting as a result.”

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