Eita Nagayama x GUCCI | Leading innovation by touching on the 100-year tradition

An element like GUCCI tells the story
Aiko Nic's "Aria" Collection

Eita Nagayama, who has faced his work stoicly as an actor, has a background that originally worked as a model. In fact, the figure dressed in GUCCI's latest collection "Aria" stands out like a runway model. This time, we selected a black denim shirt jacket with a jacket of [Gucci Tennis 1977] and a low cut sneakers from [GGG Pattern] on the entire surface with a jacket. The slim silhouette creates an urban impression while also drifting the ruggedness of adults. The bracelet is decorated with the GUCCI logo on the enamel tag, and the ring has a different interlocking G motif on the front and rear, making it a collection of Aiko Nic.

By Alexandro Michele
Exclusive shop concept

The facade of GUCCI Shibuya PARCO store where red neon lights brilliantly. If you look into the store, you will find a wide lineup of ladies, leather goods, accessories, and eyewear in the world of pastel-colored interiors that are sweet like sugar confectionery. The shop concept, which combines traditional Japanese decorations with contemporary aesthetics, is supervised by Alexandro Michele. Neon lights that embody Shibuya's uniqueness, mirrored ceilings, and curtains reminiscent of Monochrome ink painting stir the exotic atmosphere.

The legacy of GUCCI I met in Kyoto
What I felt by touching on the history of 100 years

A large-scale exhibition "Gucci In Kyoto" was held in July 2021 to celebrate the brand's anniversary. In line with this major project, Eita Nagayama also went to Kyoto and touched on the history of GUCCI. "Because I've been independent of the office I've been taking care of for 20 years this year, when I re-examined myself again, instead of sticking to as an actor in a good sense, I wanted to accept what I wanted to do now as a sense of smell right now, even if I had never done it before. One of them is the Gucci event held in Kyoto. It was my first experience."

So purely
Making things

Photographer Yoshihito Yamamoto was in charge of this film. It is said that there is an exchange between public and private, and he is involved in photography together in private. It was impressive that Eita Nagayama's expression continued to change in multiple layers during a quiet dialogue with Yoshihito Yamamoto on this day. "In manufacturing, I am prepared to make things absolutely good and interesting, but I don't think it will be transmitted to people unless I think it's really interesting and express it. I've always had a lot of things to push myself somewhere, but I'm tired of lying. That's why I want to express the feeling that naturally arises in myself more purely and honestly. Just as it is. I think that's the responsibility of the subject."

While holding an axis that does not break
Eita Nagayama's current shape

Speaking of GUCCI by Alexandro Michele, it has not only boldly updated its traditional brand image, but has also embraced innovative approaches in various aspects, such as incorporating unique elements for each season. For Eita Nagayama, who has been active as a photographer for 20 years since his debut as an actor, there are many places to resonate with this frontier spirit. "I want to expand my creativity in myself naturally without being consistent in a sense. I believe that having a multifaceted perspective on a single creation will result in a good cycle for acting as an actor."

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